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5 Things to Expect at the Upcoming High Point Market

High Point MarketTwice each year, the High Point Market sends a surge of excitement throughout the home furnishings industry. The biannual home furnishings and décor expo is a staple on the calendars of leading retailers, designers, and manufacturers, who are all gearing up for the next fall market, scheduled for October 14 to 18, 2017.

Previous High Point Markets have featured an extensive selection of new product introductions, professional development opportunities, engaging style presentations, and more. The upcoming event will be no exception—read on to find out what’s in store for guests at the 2017 Fall High Point Market.

  1. An Expansive International Event

High Point Market is the largest home furnishings trade show in the world, welcoming over 75,000 attendees to its showrooms twice per year. The event brings visitors from more than 100 countries to High Point, North Carolina, and at each market, approximately 10 percent of those in attendance travel from outside the United States.

Located about 70 miles north of Charlotte, High Point’s downtown district transforms to accommodate an unrivaled selection of home furnishings showrooms. Spanning 180 buildings, the High Point Market’s exhibitors fill 11.5 million square feet of showroom space. Each market features over 2,000 exhibitors, presenting opportunities for guests to see tens of thousands of new products.

  1. Numerous New Products

couch

Each High Point Market presents an opportunity for furniture retailers and designers to unveil their newest creations to an extremely broad audience. For the 2017 fall show, the High Point Market Authority will team up with several experts in home furnishings design for the latest iteration of its New Product Premiere program. Developed to help market attendees navigate the myriad of new products and style trends that will be on display during the show, the New Product Premiere program will feature exciting new content shared across the High Point Market’s social media profiles. Following an initial Twitter Chat on August 30, market organizers and Style Spotters will fill the weeks leading up to the fall market with exclusive product previews shared on Facebook, Twitter, and Instagram.

The market will also feature a number of special events making the launch of new collections by leading home furnishings companies. For example, day one of the event will include an elegant cocktail party hosted by High Point Market Title Sponsor Lexington Home Brands. Here, the high-end retailer will debut its latest indoor, outdoor, and lifestyle products, including its new lifestyle collection by designer Barclay Butera.

  1. A Sneak Peek at Emerging Trends

As market attendees view newly released products from the most influential designers in the home furnishings industry, they will likely notice several colors, shapes, patterns, and materials that seem to dominate each showroom floor. The High Point Market Authority has organized multiple programs to guide attendees as they explore the latest trends influencing home furnishings.

For several years, the High Point Market Style Spotters have enhanced the market experience by providing expert insights on the looks and pieces that dominate each event. Comprised of several pairs of leading designers from trendy brands including Ishka Designs and Parker Kennedy Living, the Style Spotters are responsible for the events and presentations that pinpoint each market’s prevailing style trends. For the fall 2017 show, this group of home décor experts will host Style Spotters Live, a panel discussion showcasing the top products and trends from the showroom floor. Following this event, each team of Style Spotters will lead market attendees on an exclusive tour of their favorite showrooms.

Market attendees will also have a chance to glimpse the style trends of the future with a program hosted in partnership with Fashion Snoops. Over the course of the market, the trend forecasting agency will facilitate pop-up booths, a digital trend report, and a buyer’s guide to help guests navigate trends. This unique program will begin a day before the official market launch with a presentation entitled, “Culture to Product, A Forward Look into Spring 2018 Market Trends.”

  1. Insightful Speaking Engagements

living room

At High Point Market, furniture industry professionals will find no shortage of opportunities to learn from some of most influential entrepreneurial and creative minds in the business. This fall’s keynote series will feature a presentation from Paula Wallace, the founding president of the Savannah College of Art and Design, who will explore the many ways in which design can enhance and transform communities. In addition, guests will hear a keynote address from Drew and Jonathan Scott, the widely recognizable stars of HGTV’s Property Brothers. Also the founders of Scott Living, Drew and Jonathan will offer insight into the value that meticulousness can offer your business in a presentation titled, “Big Picture, Small Details: Why We Sweat The Small Stuff.”

Besides the keynote series, attendees can also broaden their horizons during multiple educational sessions within the Design Viewpoints Series. Designed to provide quality professional development opportunities for designers, these engagements allow attendees to earn CEU credits while exploring topics such as global business, luxury product development, and design in the digital age.

  1. Unique Opportunities for the Hospitality Industry

The fall 2017 market will feature a unique concentration of product displays and professional resources for the hospitality industry. Professionals seeking the latest furnishing trends to enhance their hospitality businesses will find showrooms created by more than 75 leading hospitality suppliers. They’ll also have the opportunity to take guided showroom tours with brands such as Baskerville and Global Design Americas. On October 15 and 16, the High Point Market Authority will host a number of special engagements for the hospitality industry, including presentations from leading designers, including Christopher Guy, and a panel discussion on the foundations of hospitality.
 

 

 

 

 

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Las Vegas

This Is What Happened at the Summer Las Vegas Market

lasvegasmarketlogoHeld biannually at the 5-million-square-foot World Market Center in Las Vegas, Nevada, Las Vegas Market is the preeminent furniture and home décor expo in the western United States. The market’s organizers have continuously strived to reach new heights since its launch in summer 2005, presenting a new array of engaging displays, new product announcements, and exciting opportunities for networking and professional development twice each year.

The Summer 2017 Las Vegas Market continued this tradition by setting new records for attendance and retailer participation while showcasing a number of new trends. The following are a few highlights from the most recent Las Vegas Market.

What Was New?

The Summer 2017 Las Vegas Market demonstrated the market’s growing popularity among buyers and retailers in the home furnishings, gift, and décor sectors. It featured a record-setting number of new temporary displays, welcoming over 150 first-time temporary exhibitors, which brought the number of temporary displays at the Pavilions to more than 500. Within the World Market Center, attendees perused 72 new or expanded showrooms spanning over 160,000 square feet of new floor space. Brands unveiling never-before-seen showcases at the most recent summer market included Home Insights, Turnkey, Vanguard Furniture, and Zuo Décor.

The increasingly diverse market attendance allowed many companies to reach out to new clients. One exhibitor of handmade wares, Funky Rock Designs, found that 80 percent of all its orders were from first-time customers. The greater attendance was due in part to record-setting participation from industry groups and associations, with nearly 40 organizations represented.

Attendance Trends

Las Vegas Market has grown its attendance exponentially in recent years, welcoming the highest number of buyers ever during the most recent winter market. The Summer Las Vegs Market continued this trend, welcoming a comparable number of attendees to its home furnishings showrooms. While the number of furniture buyers held steady, the event welcomed significantly more gift buyers, reporting a 6 percent year-on-year growth that marks the sixth consecutive year of expansion in this category. In addition, outdoor furnishings companies observed an uptick in buyer activity, and market organizers tracked a 12 percent gain in casual and outdoor furniture shoppers compared to summer 2016.

Market organizers also attributed this year’s sustained surge in attendance to heightened engagement from the interior design sector. While the majority of interior designers present at this summer’s Las Vegas Market hailed from Nevada, California, and Arizona, the event saw an 11 percent boost in attendees from the Midwest and a 25 percent rise in designers from northeastern states.

All in all, the increased attendance at the Summer Las Vegas Market provided ample opportunities for home furnishings companies to connect with new clients. Event organizers including Robert Maricich, the CEO of International Market Centers, noted that the recent growth in both new buyers and repeat attendees has garnered the event heightened industry attention and inspired new advocacy efforts.

Benefits and Opportunities

With more than 800 home furnishings design and retail companies in attendance, including multiple top-100 retailers, the Summer Las Vegas Market provided ample opportunities for industry professionals to familiarize themselves with the latest trends. This year, market organizers also observed an upsurge in engagement from many new regional markets. The event’s expanding attendance included an influx of guests from the West Coast, the Midwest, and Mexico. More specifically, the market saw an 11 percent rise in registrations from the Midwest region, as well as a 25 percent increase in attendees from northeastern states.

These trends solidify the market’s position as the West’s leading home furnishings trade show; increasingly, the event is attracting home furnishings professionals who live too far away to conveniently travel to the biannual High Point Market in North Carolina. In addition to praising the geographic diversity of attendees, sellers were also pleased to find a vast array of product categories, including an enlarged temporary exhibit area.

While offering numerous opportunities for home furnishings professionals to get a closer look at the products changing home décor trends, the Summer Las Vegas Market also enables attendees to forge new business relationships, reinvigorate old ones, and advance their professional skills and industry knowledge. Throughout the five-day event, attendees gained new insights form special events including the FIRST LOOK trend presentation, Ahead of the Curve seminar, and the #ViewonVegas showcase featuring influential designers’ top market picks.

Looking Forward

Recently, International Market Centers fell under the ownership of the Blackstone Group. This acquisition will allow the firm behind the Las Vegas market to access new resources that will allow it to grow and advance in new ways. In the future, the Las Vegas Market plans to enhance its role as the leading market destination on the West Coast, continuing to offer an increasingly diverse array of products and educational opportunities for today’s leading home furnishings and décor professionals.

Keep an eye out for more information about the next Winter Las Vegas Market, which will take place from January 28 to February 1, 2018.

office furniture

Here Are the Most Significant Trends Impacting Office Furniture

The contract and office furniture industry has been expanding steadily in recent years, with much of its growth attributed to the increasing success of smaller furniture firms. As the sector remains on track to exceed 2016 sales, a number of factors are influencing the spaces where companies choose to set up shop, as well as the furnishings they choose to fill them with. Here are the growing trends in modern office furniture and design today.

  1. Collaboration

Seeking to harness the innovative spirit and team-oriented culture of successful Silicon Valley ventures, many companies have borrowed the open-office floorplan seen at a number of prominent tech startups. This is led to a drastic decline in individualized space—while the average amount of office space dedicated to each employee was approximately 400 square feet in 1965, now, companies allocate just 151 square feet per each employee. Moreover, a much smaller portion of today’s office spaces are separated or obscured by walls. Cubicle clusters and multi-person workstations are common in today’s offices, and some companies are opting not to have assigned seating at all.

office meeting room

While moving away from private offices to open workspaces might require an adjustment period for more seasoned professionals, open floorplans present a number of potential benefits. They encourage workplace cultures that are not only more collaborative and creative, but also more transparent and egalitarian. For example, many executives are choosing to set up their workspaces within the open office environment, and those with their own offices are more likely to work within accessible, open-facing spaces. In addition, the use of glass walls—particularly to enclose conference rooms—is helping firms create working environments that feel collaborative and transparent (literally and figuratively).

  1. Technology

As the tools employees use to complete their work become more advanced, their workstations must evolve to accommodate them. Office furniture designers are continuously responding to the needs of today’s tech-empowered workforce with considerations such as wire management systems, USB charging ports, and adjustable desks. As technology has allowed many workers to untether themselves from the traditional office, many companies are also incorporating temporary workspaces into their office designs. These unique spaces might exist as hubs to be used by remote employees when they visit the office, or they might be collaborative spaces where employees can gather together to work on a project using their laptops or tablets.

As modern businesses become more digitally empowered, they will need to rely on technology such as cloud storage to keep their information safe and secure. For this reason, firms will likely require less physical storage in their office spaces going forward, thus demonstrating just one way how technology impacts not only what office furniture a company purchases, but how the office operates. Essentially, the advent of smart objects and the Internet of Things has resulted in modernized office spaces where functions like lighting, security, and even meeting-room scheduling are controlled by an intuitive, interconnected network.

  1. Functionality

As technology enables employees to adopt increasingly mobile working strategies, companies are making efforts to ensure that the time spent in the office is as worthwhile and productive as possible. This necessitates choosing furniture that adds value to the workplace, whether by enhancing efficiency or improving employee comfort and morale. Standing or adjustable desks, temporary laptop docking stations, and other forms of flexible furniture are emerging to accommodate the basic day-to-day needs of the 21st-century office.

office furniture

Although individual employee spaces are dwindling in size, they are also becoming more specialized. While private offices were once reserved for a company’s leadership, some business organizations are beginning to allocate space by need rather than seniority. For example, a product development engineer who spends the bulk of his or her time in the office would benefit from a dedicated workspace, while an executive who spends the majority of the workday meeting with clients and partners might choose to make use of the office’s temporary workstations.

This trend is representative of a larger move toward activity-based office design. Rather than furnishing their offices to accommodate individual employees or departments, companies are planning their workspaces based around functions. For example, a modern office space might feature a blend of cubicles, large media-enabled meeting rooms, smaller collaborative spaces, and private hubs for temporary individual work, as well as dedicated spaces for employee fun and relaxation.

  1. Culture and creativity

Firms are going to greater lengths to incorporate their unique value propositions into every aspect of their business, including their office spaces. It’s become more common for companies to choose unique, eye-catching furnishings in hues that match their brand color schemes, and to incorporate artistic aspects that reflect the organization’s philosophy and “personality.” In addition to inspiring employee engagement through collaborative seating arrangements, companies are also integrating design aspects that encourage networking and creativity (e.g., whiteboard or chalkboard walls, game rooms, and open lounge areas) to further enhance their organizational cultures.

  1. Comfort, wellness, and morale

There’s no doubt that the workplace environment can have a significant impact on employee mood and productivity. In one survey of LinkedIn professionals, 77 percent reported feeling happier in office spaces with art, 74 percent described it as inspiring, and 27 percent noted that thoughtful décor had a positive impact on their productivity.

office furniture

Companies are making a greater effort to design workspaces that promote a productive, open, and casual environment that is conducive to overall happiness and health. Many employees are benefiting from the option to use standing desks and spend more time moving throughout the office, reducing the numerous detrimental impacts of sustained sitting. In addition, businesses are striving to incorporate design principles that inspire a sense of serenity and counter the sterile office stereotype. For example, natural lighting, loft-style architecture, and the use of wood and other organic materials are becoming popular ways to enhance the office aesthetic while creating a more open, “natural” environment.

furniture

4 Exciting Design Trends to Watch in the Second Half of 2017

The first half of 2017 is complete, so we can form a better picture of the design trends that are driving demand in the furniture industry. Furniture professionals have already had an opportunity to explore the sector’s latest offerings at major expos, including the winter and summer Las Vegas Market. The spring High Point Market has also passed, and designers, manufacturers, and retailers alike are now awaiting the Fall High Point Market in October. As we head into the second half of the year, here are a few of the trends that have saturated the furniture sector or are beginning to take hold:

  1. Metal Finishes

In 2017, metal finishes moved to the forefront of home décor. Brass, rose gold, copper, and various other brushed metals are providing a pop of natural color in every room of the house, appearing in everything from kitchen light fixtures to accents on upholstered furniture. Furniture designers and home owners are increasingly opting to combine multiple metal finishes in a single space or piece of furniture, which can lend a more casual, natural feel, whereas a single texture might feel too controlled. A similar effect stems from pairing metal with glass, which is evident in stylish mirrors such as those designed by Michael S. Smith for Mirror Image Home, or in light fixtures designed by Ralph Lauren for Visual Comfort.

metal furniture

As polished metal finishes become staples of home décor, another trend is adding an elegant flair to metal pieces: the color black. Dark shades are emerging as a popular trend in metal-finished furnishings. Multimedia pieces combining various metals or multiple materials—such as metal and glass—continue to catch the eye of trend-seekers.

  1. Craftsmanship and Artistry

Consumers are favoring pieces that showcase the skills and creativity of furniture designers and artisans. Simple, practical pieces that offer quality and functionality—such as chairs recently released by Ethnicraft and Oly—draw the eye with intricate detailing within their materials. Rather than featuring eye-catching patterns or upholstery, these pieces showcase fine detailing in the texture of materials such as wood.

furniture

While a number of companies are highlighting beauty through simplicity, others are creating more vibrant pieces that double as artistic focal points. Pieces such as Global View’s abstractly designed accent pillows or unique seating by HC28 provide a pop of color while drawing the eye with unique lines and patterns. Another prime example of furniture as art is Cappelini’s recent redesign of Joe Colombo’s 1969 Tube chair. The original product attracted attention as the first modular armchair that you could reposition for different seating positions. Updated with new manufacturing technology and materials, the updated piece honors the shape and function of the original while providing an eye-catching focal point.

  1. Rounded Lines and Vibrant Patterns

A number of furniture designers are currently turning to irregular shapes and angles to add a subtle amount of style and contrast to otherwise understated contemporary pieces. Unexpected curves, gradually tapered heights, and dramatic angles on major pieces such as sofas and coffee tables lead the eye throughout the room and provide a contrast against unique wall coverings, particularly the organic textures and designs that are on-trend this year.

furniture

As the larger lines that form sofas, tables, chairs, and other bigger pieces contribute to the overall ambience of a room, designers are using smaller lines to create intricate patterns that add new depth to existing design schemes. Patterns such as herringbone and chevron have become popular in backsplashes, wallpaper, furniture finishes, and upholstery, often appearing in neutral color schemes that derive texture from contrasting materials such as porcelain or stone. This year, consumers will likely continue to see geometric patterns in flooring, wall coverings, textiles, and furnishings alike.

  1. White and Pastels

This year, furniture companies and interior designers are relying on the color white to add an aura of calm and refined simplicity to spaces throughout the home. All shades of white are popular in seating, bedding, wall coverings, light fixtures, and virtually every other home furnishings category, with textured finishes and materials such as gesso, plaster, and resin adding a bit of depth to the otherwise clean design. The industry’s interest in the color white extends to materials including metal and stone, and it is especially common in the kitchen, where light color schemes have recently dominated. Even so, it is becoming routine to see swathes of dramatic, darker colors set against light backdrops, as consumers increasingly choose colors like black, gray, and dark blue for cabinets and islands.

white furniture

In keeping with the current industry preference for light and airy color schemes, blush pink is currently one of the most widely used colors in home furnishings and decor, appearing on fabrics, lamps, wall hangings, accessories, furniture, and more. Commonly seen in a lacquered finish, this light, fun shade can add a youthful ambience to a number of rooms. For a more sophisticated take, many designers are turning to home furnishings in slightly muted pastel shades. Providing a new take on saccharine hues such as mint green and baby blue, more mature tones such as sage and dusty blue are adding a gentler touch to wall coverings, upholstery, furniture, and other décor staples.

ecommerce

3 of the Best Ways to Create a Sustainable E-Commerce Strategy

Technology and sustainability are currently two of the most significant factors driving furniture industry trends. Now more than ever, consumers desire a retail experience that is convenient, intuitive, and as close to instantaneous as possible.

At the same time, however, they seek the assurance that the companies they support are having a positive impact on the world. In fact, a recent Nielsen study involving participants from 60 countries found that 55 percent of consumers would be willing to pay a higher price for a product or service from a company with a commitment to environmental stewardship.

ecommerce

The world of e-commerce is growing rapidly. At $97.3 million, total US online retail sales in the second quarter of 2016 alone were up 15.8 percent from the year prior. This rapid e-commerce growth has extended to the furniture industry, where some 15 percent of all 2015 sales took place online.

The logistical and technological resources necessary to create an engaging e-commerce platform can easily increase a company’s carbon footprint. The following are strategies furniture companies – and firms across every sector – can utilize to weave environmental consciousness into the fabric of their e-commerce strategies.

Tip #1: Consider Energy Efficient Web Hosting and Design

The amount of energy required to load a web page can vary based on its design and server needs. Websites that include a limited amount of resource-draining applications – such as Flash videos or JavaScript widgets – require less processing power to load and are therefore more energy efficient.

Companies can also make their retail websites more sustainable by using images as efficiently as possible. While high-quality pictures are a necessity in a retail sector such as home furnishings, firms should consider using lower-resolution photos on search result pages in order to conserve processing power.

Other web design adjustments that can increase the load speed of a website and decrease its energy requirements include the use of browser caching and the use of printer-friendly page options. The color of a retailer’s website can even impact its energy efficiency. Because bold or dark colors require more energy to load, simple page layouts with a large amount of white space will yield faster page load times.

Tip #2: Develop Sustainable Packing and Logistics Strategies

Shipping is a key strategic consideration for any online retailer, but for a furniture company, logistics can pose significant challenges and opportunities. Tasked with delivering cumbersome and often-fragile items in a safe and timely manner, furniture companies must take extra care to craft efficient and sustainable logistics strategies.

They can begin with packaging. Inefficient packaging not only requires a greater amount of energy to transport, but can also create excessive pollution. Furniture companies should strive to improve their logistics sustainably by developing packaging that uses eco-friendly materials, such as responsibly-sourced cardboard that is Cradle to Cradle or Forestry Stewardship Council certified. Companies should avoid using Styrofoam, which is not biodegradable, and instead seek alternative, sustainable filling materials.

shipping box

In designing their packaging, furniture retailers should aim for efficient boxes that are as streamlined as possible. In addition to reducing the cost of packaging materials and allowing for more efficient shipping, this can also help increase a company’s speed to market, offering new value to consumers.

Another simple way to improve the sustainability of furniture shipping practices is to reduce the amount of paperwork included in the box. Retailers should use electronic invoices whenever possible and consider allowing customers to opt to receive warranty information and instruction manuals online.

Furniture companies can gain an advantage in pursuing their sustainability goals by partnering with a logistics service provider. Certain providers with a commitment to green operations may offer payment options to help offset a retailer’s carbon footprint, and logistics firms can also provide data analysis tools to assess a company’s environmental efficiency.

In addition, online furniture retailers must ensure that their reverse supply chain is just as efficient as their initial delivery strategy. Because online purchases often carry an increased likelihood of returns, it is important to develop environmentally sustainable methods of facilitating product returns, repairs, and replacements. This is a boon not only for the environment, but also for a company’s customer service and brand image.

Tip #3: Harness Customer Engagement

By involving consumers in their sustainability initiatives, furniture retailers can have a positive environmental impact that extends far beyond their own operations. One potential strategy is to offer sustainability-minded incentives, such as donations to ecological organizations or pledges to offset carbon emissions, to new social media or website subscribers.

As furniture retailers develop online brand images that complement their e-commerce offerings, they can use social media platforms to encourage a greener lifestyle. For example, a company may launch a blog wherein they offer not only furniture design trend news, but also easy tips for sustainable living.

Online furniture retailers seeking to improve their sustainability initiatives might also find that they can accomplish this by involving customers in their logistics processes. Services such as UPS My Choice or UPS Access Point allow consumers to update and personalize their delivery times and locations. This may decrease the inconvenience, financial cost, and environmental burden posed by missed deliveries and repeated delivery attempts.

office chair

These Are the Motion Furniture Trends You Need to Know

In recent decades, motion furniture—furniture that reclines or features moving parts that can be adjusted for comfort—was notorious for prioritizing function over style. Buyers often relegated these pieces to far-off entertainment rooms, renovated basements, or living room corners, rather than make them the focal points of a room. However, as advancing technology makes it more possible for manufacturers to offer better function in a sleeker, more subdued package, motion furniture is gradually taking a more central role in home interior design.

Read on to learn more about the factors driving the most significant changes in the motion furniture sector.

Technology

reclining sofaTechnology has spurred the development of new motion furniture products since the early 2000s, when the advent of flat screen televisions caused many consumers to seek a more theatrical home entertainment experience. Tech innovation has made motion furniture one of the only categories to undergo consistent changes to its fundamental design. While aesthetic trends influence the look of virtually every home furnishings product, technological advances are changing the nature of motion furniture manufacturing, use, and repairs.

More advanced motor systems have allowed manufacturers to develop seating with several different motion mechanisms. Today’s most popular motion sofas and chairs offer users several ways to recline, including separate functions to adjust the head rest, ottoman, and lumbar support. New motion technology is also facilitating the development of more versatile, user-friendly motion furniture.

For example, a new base system and power conversion kit created by Evolution Incorporated allows companies to transform manual motion mechanisms into electrically-powered systems. This has created exciting new opportunities for promotional demonstrations on the sales floor and allowed companies to save valuable warehouse space. At the same time, it has also made it easier for customers to customize and repair their seating sets.

In addition to facilitating more convenient and efficient motion furniture designs, technology has also led companies to introduce new features designed for the modern, technology-immersed lifestyle. Today’s top motion seating arrangements include cleverly concealed USB ports and plugs that allow people to simultaneously charge and use their smartphones, tablets, and other electronic devices from the comfort of their couches.

A growing number of motion furniture producers are also offering Bluetooth functionality. One such company, Klaussner, recently released an app that allows users to connect to their motion sofas via Bluetooth and adjust their seating directly from their smartphones or tablets. In addition to allowing users to adjust three power mechanisms, the app also includes a memory function to allow users to save their favorite seating positions.

In recent years, features such as speakers and reading lights have added further value to motion furniture collections. As time goes on, these innovations are allowing motion furniture to not only offer enhanced comfort, but also to serve as a command center for the most advanced home entertainment systems.

Health Benefits

As motion furniture technology improves, companies are able to offer products with health benefits as well. Sofas and recliners with added lumbar support have become popular, as has motion furniture with built-in massage functions. As motion technology becomes more advanced, adjustable beds are becoming an attractive sub-category for consumers seeking home furnishings that promote health and wellness. With a variety of adjustable metrics, motion beds allow customers to configure sleeping positions that help relieve conditions such as sleep apnea, heartburn, acid reflux, and poor circulation.

Motion furniture is also facilitating healthier habits in the workplace. Sitting for long periods of time is associated with a number of health risks, including high blood pressure, high blood sugar, and cardiovascular disease. However, adjustable desks are allowing employees to spend more time on their feet while in the office, while at the same time helping companies accommodate an increasingly mobile workforce.

Consumer Trends

A recent survey conducted by Home Furnishings Business’ parent company, Impact Consulting Services, found that 47.3 percent of respondents count style among their chief concerns when purchasing motion furniture—although just over 52 percent reported that style wasn’t a potential barrier to purchase. Although the majority of consumers still prefer manual motion mechanisms, a growing number are beginning to appreciate power and automated reclining mechanisms. In addition, 52.1 percent of survey respondents said they’re willing to pay $50 more for a power mechanism.

Although preferences regarding motion mechanisms vary, one motion furniture trend prevails: companies are making a concentrated effort to design motion seating that more closely resembles traditional stationary pieces. Some designers are achieving this by adding legs to motion furniture, while others are exchanging dated shapes and fabrics for sleek, modern lines and materials. Furniture manufacturers are also appealing to consumers with new levels of convenience. For example, a newly redesigned seating system by Franklin offers increased maneuverability with a removable back panel, allowing for easier delivery.

Market research suggests that retailers’ attempts to blend style, comfort, and efficiency are paying off. When asked by Impact Consulting to rate their recent motion furniture purchases on a scale of one to seven, 27.6 percent of consumers gave their products a score of seven—the highest possible rating—while 31 percent ranked their purchases a six.

e-commerce

How to Create the Best Online Shopping Experience

In recent years, e-commerce has accounted for a rapidly-growing percentage of furniture sales. While sales at brick and mortar stores rose 13.8 percent between 2009 and 2015, online sales increased by an astonishing 168 percent.

Even so, the online furniture sector makes up little more than 5 percent of total e-commerce sales, and Furniture Today recently found that 70 percent of furniture companies have not yet launched meaningful e-commerce efforts. A plethora of growth opportunities await furniture retailers that make the most of e-commerce sales.

Here are a few ways that companies can optimize their websites:

  1. Present a Value Proposition

A value proposition conveys to consumers exactly what a company is selling, how the product will serve them, and why shoppers should choose it over competing alternatives. It is especially important for furniture retailers to promote their products with a clear, strong value proposition in the world of e-commerce, where shoppers need only hit the back button on their web browsers to explore other options.

online shopping

Businesses create online value propositions with the words and images they choose to include on their websites. Ideally, a customer visiting an online furniture retailer would encounter bold, concise statements and images that offer a clear idea of the style, price point, and variety of products that the company sells.

Retailers also offer value propositions through the individual descriptions of products listed on their websites. In writing these descriptions, furniture professionals should strive to include only the most relevant information, carefully considering the kinds of details that customers are actually seeking before making a purchase.

  1. Make the Most of Images

Product pictures play an integral role in most online shopping experiences. Consumers generally prefer to see what they’re buying, and this is especially true when they are purchasing items to furnish their homes. Therefore, it is important for furniture retailers to consider more than the mere inclusion of images on their websites. Rather, they must think carefully about the size, location, and quality of the pictures that they present.

A case study conducted by Visual Website Optimizer demonstrated that brands can improve their conversion rates by increasing the size of the images on their e-commerce platforms. In a separate experiment, a retailer increased search bar conversions by 100 percent by adding drop-down images to the search function. This demonstrates that, by envisioning how images fit into the overall online customer journey, furniture retailers can use product images to create a stronger value proposition and increase the likelihood of online sales.

Furniture retailers should also ensure that their product images are of a high enough quality to accurately convey the colors, textures, and other unique features of their pieces. Additionally, providing pictures of furniture in use or as a part of a larger room ensemble can serve to provide a more robust value proposition and spark the imaginations of potential customers.

  1. Create a Personalized User Experience

In the era of e-commerce, consumers are accustomed to quick, convenient, and customized service. By meeting and even exceeding customers’ expectations for a personalized and innovative online shopping experience, furniture retailers can keep up with the competition and encourage shoppers to return to their websites time and time again.

Automated website features that save lists of viewed products, offer personalized suggestions, and otherwise fine-tune the shopping experience for each individual consumer can greatly enhance retail websites. Furniture companies may also consider personalizing their online retail experiences based on geography.

Companies with multiple locations can include features to automatically display the contact information of the stores nearest to website visitors. Options that allow shoppers check the product inventory at local stores can add further value to the omni-channel shopping experience

  1. Take Advantage of Data Analytics

E-commerce provides robust information on customers and their shopping habits. This allows companies to create products and promotional strategies that better meet consumers’ needs and preferences. It is important for furniture companies to closely track website traffic and conversion data, including the amount of time shoppers are spending on specific pages, which links are attracting the most attention, and the website features most and least likely to convert clicks to sales.

online business

Businesses should consistently strive to improve their online experiences, frequently testing how design enhancements impact website conversion and investigating customers’ buying habits. They may then leverage these insights to improve customer engagement and encourage further sales through more intuitive marketing efforts.

For example, a furniture company’s sales data might indicate that shoppers who purchase beds are extremely likely to buy other items for their bedrooms. Rather than squandering a promotional opportunity by continuing to advertise beds to these consumers, the company might choose to adjust its targeted advertising strategies to display promotions for dressers, lamps, night stands, and other bedroom décor.

  1. Adopt a Consistent Design Strategy

Being aware of a few simple design principles can help furniture business leaders create a more aesthetically-pleasing and engaging e-commerce platform. The presence of a clear visual hierarchy – a color palette used to differentiate different website elements – will make it far easier for customers to navigate the website while drawing their attention to its most important aspects. A visual hierarchy should include colors for the website background, base text, and accent text. In this way, companies can use color accents to draw attention to calls to action and hyperlinks.

When developing an e-commerce platform, furniture leaders should also remember Fitt’s law, which states that larger items are more likely to catch the eye and attract clicks. Companies should ensure that the most vital information on their websites contrasts with the rest of the page in both size and color. At the same time, they should tone down the appearance of words and images that are irrelevant to consumers or do not help to generate sales.

furniture

7 Elements of An Effective Furniture Sales Strategy

A sales team can make or break a furniture company’s retail performance. Since a brand’s sales representatives often serve as the customers’ primary point of contact with a company, the experience that they provide can have a lasting impact on consumer opinion.

How can business leaders in the furniture industry help their sales teams to drive growth and create a positive customer experience? For starters, they can ensure that their retail sales strategies include the following important elements:

  1. Focus on a Broader Mission

Centering a sales strategy around a company mission or a set of organizational values is one of the best ways to ensure a consistently positive customer experience. In order to effectively promote their products, furniture sales teams must have a goal beyond simply closing a sale. They must operate with an awareness of the value proposition that they are presenting to customers. They are not simply selling furniture. Rather, they are helping to fulfill their customers’ need to create a satisfying living environment. Furniture retailers and manufacturers are in the business of helping shoppers to transform their houses and apartments into attractive spaces. By keeping this in mind, sales representatives can offer a more effective style of customer service, striving to partner with customers in their efforts to find the perfect home furnishings.

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  1. Offer Extensive Product Knowledge

While uninformed employees can be a significant liability to a company’s in-store sales, a sales strategy based on comprehensive and up-to-date product knowledge can help to enhance the customer experience. This is especially true in the age of e-commerce, at a time when customers are well-equipped to conduct their own research online and can even fact-check sales pitches in real-time using their mobile phones. When sales professionals have the knowledge to position themselves as experts on the products that they are selling, they give customers a reason to venture out for the brick-and-mortar shopping experience and to choose their store over the competition.

  1. Use a Customer-Focused Approach

In an effort to provide customer solutions rather than to simply sell products, an effective furniture sales strategy should consider consumer trends and individual needs. For this reason, sales representatives should adopt a customer-focused sales strategy that emphasizes learning everything one can about each customer. The sales team should listen closely to customers’ needs and ask questions to discover what room they are shopping for, how they will use their new pieces, and what the general look of the room is now. By zeroing in on customers’ specific product needs and design preferences, sales professionals can move closer to finding a unique solution to each customer’s situation.

  1. Possess Discipline

In order to become successful, the members of a sales team must have the discipline required to work toward their goals, provide consistent customer service, and continuously strive to improve their own performance. To create this type of atmosphere, companies must begin at the top, selecting and training sales managers with the capacity to provide respectful, yet direct leadership.

At times, sales managers may struggle to inspire high-performing teams because they are overly concerned with being well-liked. While it is important for managers to be receptive to their team members’ opinions, they must also have the courage to make difficult decisions with authority. Likewise, while leaders should always treat their employees with kindness and support, they must also be capable of providing honest, clear criticism when necessary.

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  1. Develop a Structured Plan

Even the most highly motivated individuals can fail to perform when they lack a clear plan of action. This point goes hand in hand with the need for discipline within a sales department. In order to operate to their fullest potential, a company’s sales team should have a clear framework to guide its activities. In general, sales managers should promote a strategy for customer interaction that touches on all of the basic points of a sale, which include greeting customers, discussing their needs, presenting potential product options, and navigating barriers to the sale. In this way, companies can ensure that each customer interaction is meaningful and efficient.

  1. Create An Assessment Strategy

Sales managers should also have a set framework for measuring their teams’ performance. Without a strategy to assess their operations, leaders have no basis to identify areas in need of improvement. Sales managers who stay abreast of their teams’ strengths and weaknesses will be equipped to spur positive change and inspire new levels of success.

  1. Build Trust with Customers

A company’s sales representatives must instill confidence in potential customers, both in regards to their products and the company as a whole. Sales professionals can help to paint their organizations as honest and dependable by serving as a resource for product information and striving to be straightforward in all customer interactions. Members of a sales team should never sacrifice honesty for optimism. While stretching the truth about a particular store policy or product feature might help to close a sale in the short-term, it is unlikely to garner lasting customer loyalty. By establishing trust, sales professionals can position themselves as dependable advisors throughout the home furnishing process and inspire customers to return for their future furniture needs.

dining room

The Dining Furniture Trends You Need to Know

The dining room has long been an integral feature of the modern American household, serving as a place to meet, entertain, or simply enjoy a meal. Over the years, the lifestyle of the average consumer has changed, noticeably affecting what is now one of the most high-traffic areas of the home. As the ideal look and function of the dining room continues to change, this is what furniture industry leaders need to know:

What’s happening in the dining room?

If you’re looking for evidence that the American lifestyle has become more casual and, at the same time, more fast-paced, look no further than the furniture sector. In recent years, consumers’ shifting preferences when it comes to furnishing their kitchens and dining areas have mirrored a fast-moving culture that demands more of our time and attention while allowing for new levels of leisure and convenience. While elaborate formal dining sets were once far more commonplace, relegating casual dining furniture to a niche retail category, Americans are now choosing to enjoy their meals in a more laidback setting.

dining table

Recent research conducted by Impact Consulting Services clearly demonstrates this trend. The firm, which also owns Home Furnishings Business, polled a number of recent buyers on their dining habits. Of those who had recently purchased dining room furniture, 88 percent reported that they usually eat in a casual dining area, while just 12 percent were more likely to eat their meals in a formal dining room. Impact’s examination of recent furniture buying trends aligned with these personal reports: 72.8 percent of surveyed recent furniture buyers had selected casual dining furniture. Of the 27.2 percent of shoppers who did purchase pieces for a formal dining room, just 15.4 percent reported eating in the space on a daily basis, and 35.2 percent reported using the room less than a dozen times per year. Additionally, 26.2 survey respondents reported eating in their formal dining rooms on fewer than four occasions each year.

In contrast, people are spending far more time in the casual dining spaces—and not just at meal time. Today, a rising number of homes feature open-concept great rooms rather than formal dining rooms, and more open kitchen floorplans are expanding the space’s function. Regarding casual dining arrangements, 45 percent of them are located in the kitchen, while a roughly equal amount are found in a separate room. Regardless of location in the home, casual dining spaces are accommodating a wider variety of activities; the kitchen table is also a popular place to sit and talk, pay bills, do homework, or even watch TV.

What are people buying?

As the average American dining room becomes a more casual space, customers are buying fewer pieces. Expansive dining tables and floor-to-ceiling china cabinets are declining in popularity; now, small case pieces, counter-height tables, and dining tables with removable leaves are catering to more informal and versatile dining needs. Tables and chairs comprise the most popular purchases for casual furniture shoppers, while just under 4 percent of recent furniture buyers took home a sideboard, buffet, or china cabinet. And as these extra dining accoutrements seem unnecessary nowadays, other accessories are gradually becoming new staples of the modern home. For instance, in recent years, wine racks have become a highly sought-after item for millennial consumers.

dining room

The shift to more casual dining areas is also leading consumers to place less emphasis on the cohesiveness of their dining furniture. Shoppers are now less likely to purchase full sets of matching tables and chairs, instead opting to mix and match pieces that suit their tastes. This has begun to influence design trends, prompting furniture companies to design more dining pieces with versatile designs that are easy to pair.

How have designs changed?

The dominance of the casual dining sector has opened up new possibilities in the realm of furniture design. With consumers less likely to purchase formal dining sets—or to even buy full sets at all—the industry is experiencing a shift to a more transitional aesthetic. In general, shoppers are selecting styles that offer something unique without being too eclectic; today’s casual dining rooms are noticeably modern, yet subdued enough to serve as comfortable, inviting common areas.

Dining room color palettes are moving away from darker finishes such as cherry and oak in favor of lighter tones. Gray and white are popular base colors for subdued design schemes featuring creative pops of color, often provided by modern accessories or basic kitchen tools.

Consumers’ preference for lighter colors has extended to countertops, cabinetry, backsplashes, and even appliances. These tones are helping to create a more open, airy ambience in kitchens and dining spaces, especially when paired with a diverse selection of textures and materials. Today’s casual dining spaces are likely to contain a wide variety of different mediums, finishes, and styles. This is true for both individual pieces and the room as a whole: many chair and table designs now incorporate both wood and metal elements, and an on-trend casual dining ensembles may very well feature an antique, rustic table with contemporary upholstered chairs. Other decorative touches, such as the glass of a mirror, the steel of a window frame, the brass sheen of a modern lighting fixture, or even the lush foliage of a potted plant often add further texture and diversity to today’s casual dining spaces.

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One of the Most Influential Furniture Markets Is Quickly Approaching

lasvegasmarketlogoIn April, registration officially opened for the Summer 2017 Las Vegas Market. For over a decade, the market has provided professionals from all corners of the home furnishings and décor sectors an exclusive look at the latest trends in home design while offering industry leaders a chance to showcase their latest products.

The next iteration of this biannual industry exhibition will be no exception. Set to take place from July 30 to August 3, 2017, the Summer Las Vegas Market is poised to be a can’t-miss event featuring an unprecedented array of attractions.

On the Rise

The recent Winter Las Vegas Market smashed attendance records, welcoming more buyers and exhibitors than any previous winter market. Held from January 22 to 26, the event filled an astounding 5 million square feet with showrooms and product exhibitions, adding 170,000 square feet of entirely new or expanded showroom space.

The winter 2017 event also marked the first time that the market displayed more than 4,000 brands and product lines. This record-breaking selection attracted interested buyers from all 50 states and 80 countries, leading to attendance increases in virtually every major product category.

As the weather warms, anticipation for the Summer 2017 Las Vegas market is on the rise. International Market Centers—the organizers behind the industry-leading High Point and Las Vegas markets—have already revealed a few details about its next trend-setting event.

What to Expect

This summer, the Las Vegas Market will once more feature over 4,000 product lines spanning a comprehensive selection of categories. The event will feature more buyer resources than ever before, with organizers projecting an influx of activity throughout the market’s gift and furniture displays. Specifically, organizers expect a wealth of new offerings in gift categories such as housewares and artisanal products, while the casual and outdoor furniture exhibitions are also primed for increased activity. In addition, the Summer 2017 Las Vegas Market will feature exhibitions from each of the top-15 bedding manufacturers.

To accommodate its ever-expanding number of exhibitor partners, the Las Vegas Market is adding a number of new, permanent showrooms and temporary showcases. Attendees will discover a record-breaking number of exhibiting companies in the Home Furnishings category in section B2, while C13’s Casual showroom will feature temporary displays from several first-time exhibitors.

In addition to perusing product displays at their leisure, market attendees will have the opportunity to learn from the experts during designer-led showroom tours. They will also have access to a vast selection of educational panels and seminars focused on a variety of industry-relevant topics, from home design trends to best practices in furniture retailing.

The Summer 2017 Las Vegas Market will include the return of staple industry events and award programs, including the 7th Annual “Up on the Roof” Gift for Life fundraiser and the 3rd Annual ANDYZ Design Awards. As in previous years, the Summer 2017 Las Vegas Market will also offer a variety of amenities to enhance the buyer experience. Convenient resources will include complementary breakfasts; a mothers’ lounge; Internet-equipped workspaces for buyers, designers, and journalists; and a networking area for international attendees.

What’s New?

International Market Centers has made a number of updates to the Las Vegas Market program in anticipation of a record-breaking summer event. This year, the summer market will feature a streamlined sign-in system and a larger area in which to process onsite registrations. Attendees who have pre-registered for the market will also be able to take advantage of multiple off-site locations, including the Golden Nugget and the Aria Resort and Casino, that offer expedited badge pickup.

Market organizers recently introduced a new online resource to help attendees prepare for the market experience. Featuring insight from a number of home furnishings thought leaders, DesignOn LVMkt will present a series of insightful and informative blog posts focused on industry news, new products, and emerging design trends. It joins a host of other helpful web-based resources, including the online catalog gallery and online market planner.

A number of new organizational partners will join the Summer 2017 Las Vegas Market to develop exciting new events and exhibits around their unique industry niches. Incoming partners include the American Specialty Toy Retailing Association, the Las Vegas Spa Association, the PLATIN-Latin American Alliance, Sierra Pacific Crafts, and The Munce Group. These organizations join more than 30 additional trade and retail groups.

The Summer 2017 Las Vegas Market will also mark the event’s first collaboration with Luxe Interiors + Design, a prominent home fashions publication. On August 1, the magazine will host a panel discussion for the Las Vegas Market Ahead of the Curve program featuring a number of influential designers from the western home furnishings market. The discussion will focus on regional trends in home furnishings and décor and will include time set aside for audience questions.

Attendees will receive another preview of the latest home furnishings trends when the market releases its biannual FIRST LOOK guide. Encompassing showroom displays, tours, seminars, and promotional materials, the FIRST LOOK program revolves around a series of style themes that embody the aesthetic spirit of each new Las Vegas Market. Keep an eye out for it as the market approaches!