Marketing

New York

What to Expect at the NY NOW Summer 2018 Market

NYNowMarketTwice a year, thousands of attendees gather in New York City for the NY NOW Market, a leading trade show for professionals in the gift, lifestyle, and home furnishings industries. The event features more than 2,300 exhibiting companies and tens of thousands of design-driven products all under one roof. In addition to spotlighting great products, the multiday convention includes an educational program comprising insightful seminars, presentations, and discussions by top designers, retail experts, and home and lifestyle industry executives.

In 2018, the NY NOW Summer Market will take place August 12-15 at the Jacob K. Javits Convention Center. Drawing on over nine decades of success, the event promises to offer an exciting experience for retailers, buyers, and design tastemakers looking for the latest products from both established and emerging brands. Keep reading for a closer look at what’s happening during this industry-leading trade show in New York City.

 

Products, Products, and More Products

One of the main reasons that over 20,000 people from around the world attend the NY NOW Summer Market is to see the latest home, lifestyle, gift, and handmade products on display. With four levels of showroom space to explore, attendees at the 2018 event will have more than enough to see during the four days of programming. Exhibitors at the show will feature thousands of lines across a wide range of product categories, including gourmet housewares and kitchenware, home textiles, garden and outdoor, decorative accessories, and, of course, home furnishings.

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Although tens of thousands of products will be on display during the summer 2018 edition of NY NOW, event organizers have carefully coordinated the market layout to make it easy for attendees to find the specific products for their business. Each level of the Javits Center will feature separately curated collections in three broad categories: home, lifestyle, and handmade. While exploring each collection, attendees will have the opportunity to speak with hundreds of exhibitors and product designers.

Furniture retailers and other home furnishings professionals will want to focus their attention on level three of the Javits Center to find the latest in interior furnishings and decor. The Home Collection of NY NOW features three sections, including an area dedicated to home furnishings and textiles. In addition to hundreds of furniture pieces for indoor and outdoor living, the section will showcase the latest floor coverings, wall décor, and bedding products. The section will also include displays of lighting, pillows, and other decorative accessories.

 

Ample Learning Opportunities

Along with seemingly endless displays of products and services, the NY NOW Market offers attendees plenty of opportunities to learn how to advance their careers and improve their businesses. At the 2018 Summer Market, learning opportunities will feature a robust seminar program with sessions on a variety of business-related topics, including e-mail marketing, social media, sales goals, and merchandising. Other seminars will focus on buyer behavior, brand building, SEO, and influencer marketing.

Another highlight of the 2018 educational programming will be a specialty series called Retail Minded @ NY NOW. New for 2018, the four-part series of sessions will be led by Nicole Leinbach Reyhle, a retail expert who founded the well-respected industry website RetailMinded.com. During the Retail Minded series, Reyhle and other guest speakers will offer retail survival tips and discuss topics such as in-store technology, online reviews, and marketing on a budget.

 

Networking and Social Activities 

For many repeat attendees, NY NOW is all about connecting with businesses and other professionals in their field. Event organizers understand this, and they do their best to provide a variety of structured and casual ways for attendees to engage with each other and exhibiting companies.

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Each day of NY NOW includes networking coffee hours in the morning and happy hours in the evening. The event also includes networking lounges as well as live music, giveaways, and other fun activities. In addition to the on-site networking, attendees at the NY NOW 2018 Summer Market will have the opportunity to join their peers for a performance of Summer: The Donna Summer Musical on Broadway.

 

Book Signings and Industry Insights

Those hoping to meet innovative designers and business leaders will certainly not be disappointed by the lineup of speakers at the 2018 summer edition of NY NOW. Alongside the seminar programming, the event will include book signings and the special Trend Talks series, which will provide insight into the latest retail, design, and merchandising trends.

The free Trend Talks series will feature presentations from Bonnie Mackay, a retail design and merchandising executive; Wesley Moon, an interior designer; and Paula Flynn, founder of The Shopkeepers website. The list of authors who will deliver trend talks and be on hand for book signings afterward includes Justina Blakeney, author of The New Bohemians: Cool & Collected Homes and The New Bohemians Handbook: Come Home To Good Vibes, and Nicole Feliciano, author of Mom Boss: Balancing Entrepreneurship, Kids & Success. More information about speakers, exhibitors, and activities at the NY NOW 2018 Summer Market is available at www.nynow.com.

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furniture

Spotlight – Social Media Best Practices for Furniture Retailers

Along with providing a space where users can chat with friends, catch up on news, and follow the latest celebrity gossip, social media channels can be a great source of business information. Alerts about upcoming sales, pictures of the newest product arrivals, reviews, and helpful shopping and design tips are all available on platforms such as Facebook, Twitter, and Instagram. With so many people using these and other sites on a daily basis, social media is playing an increasingly important role in many retailers’ marketing strategies.

According to Social Media Examiner’s 2018 Social Media Marketing Industry Report, 92 percent of marketing professionals say that social media is important to their work. Many marketers and retail professionals, however, still struggle with implementing the right strategy to reach their target audience. This problem is particularly prevalent for many retailers in the home furnishings industry, which has been somewhat slow to fully embrace new technologies, including social media.

The good news is that leveraging social media to attract and engage customers does not have to be an overly complicated task. Read on to learn more about social media and the marketing channels available to your business.

 

Why Use Social Media?

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The easy answer to this question is that these platforms are extremely popular. An estimated 2.62 billion people worldwide use social media, and this number is only expected to climb in the coming years. Ensuring that your business has a presence on prominent online channels can help you reach the many people who use social sites every day to connect not only with friends and family, but also with local businesses.

Studies have shown that while price is the leading factor in determining where an individual shops, knowing and trusting a business is also very important to today’s consumers. When used effectively, social media provides a way for retailers to build trust and brand awareness while showing the personal and sometimes light-hearted side of their business. Although boosting profits is the ultimate goal of all retail marketing strategies, social media offers the unique opportunity to drive sales by starting a conversation, building a community, and making personal connections with customers.

 

Mastering Facebook

Although it has been the recipient of negative press recently, Facebook still reigns as the top social media channel in terms of the number of daily users. The platform is also the top choice for marketers looking to reach consumers through social media.

Retailers wanting to get the most out of their Facebook page may want to start by rethinking the size and content of their posts. A recent study conducted by social media analytics company Quintly found that posts with fewer than 50 characters resulted in the most interactions. Posts with no text at all came in second place. Quintly also found that visual content is extremely effective at driving Facebook interactions. Video is the best way to boost engagement, but posts with images are also popular.

Using the Quintly study as a guide, retailers may be able to improve the effectiveness of their Facebook page by avoiding wordy posts and embracing video content, which still appears to be underused as a marketing tool. Retailers may also want to minimize the number of posts that include links. Although posts with links to products are pervasive on Facebook, they are less effective than videos, images, and status updates at boosting online interactions.

 

Embracing Instagram and Twitter

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Facebook may have the most active users, but it certainly isn’t the only social media platform that retailers should be using to reach their customers. While these platforms require a somewhat different approach, Instagram and Twitter are also effective tools for driving consumer engagement.

Because visuals are an important part of most marketing messages, more and more companies are using Instagram to build brand awareness. This is especially true in the home furnishings industry where design, color, texture, and functionality all come together in each product. To boost your Instagram account, include more product videos and consider posting user-generated content that highlights items found in your store. Don’t overdo it, however. For an Instagram account with less than 10,000 followers, one post per day should be sufficient.

Due to its character limit, marketing on Twitter can pose some challenges. However, it is the perfect platform for promoting discounts and sales events. Retailers can boost sales by creating special offers for followers. They can also drive engagement and attract more followers by using target keywords and hashtags to reach specific audiences.

 

Final Tips

In addition to focusing on Facebook, Instagram, and Twitter, retailers looking to reach the largest possible audience on social media should maintain a presence on other platforms, including Pinterest, LinkedIn, Google+, YouTube, and Tumblr. While retailers should treat each platform differently, it’s important to post content that starts a conversation and is worthy of a customer’s time.

Overall, the tone of social media posts should be friendly and conversational rather than salesy and promotional. It’s also important to monitor conversations and respond to customers’ questions, concerns, and even negative comments. Be genuine and add personality to your posts, and don’t forget to use social media accounts to show your company’s involvement in the local community.

furniture

Here Is the Latest Community News from Ashley Furniture

As the world’s top furniture manufacturer, Ashley Furniture Industries maintains a strong presence in communities throughout the United States and over 120 other countries across the globe. With its manufacturing facilities and Ashley HomeStores, the company has grown in recent decades to become a billion-dollar enterprise comprising more than 800 retail locations. While the company is known for its quality products and designs, exceptional service, and unmatched value, Ashley is also recognized for supporting a wide range of worthy causes and organizations.

Through its community engagement efforts, the Wisconsin-based company directs funds and resources to various programs and activities in the areas of art, education, environmental stewardship, and social responsibility. Ashley Furniture’s recent work in the community demonstrates its commitment to giving back. The following provides an overview of what the company has been up to lately:

Hope to Dream Events Benefit Children in Memphis and Atlanta

Ashley’s giving programs include Hope to Dream, which provides twin mattresses, bed frames, pillows, and other bedding supplies to children across the country. Since founding the program in 2010, the company has donated more than 50,000 new beds with the help of various community partners.

At the end of the 2018 school year, Ashley HomeStore hosted a special event alongside Boys & Girls Clubs of Metro Atlanta. Approximately 50 Club members and their families took part in the event, which included a water balloon toss, face painting, and other fun activities. Before leaving, each child also received a mattress and bedding from the Hope to Dream program.

In Tennessee, Ashley recently partnered with the University of Memphis football team on a Hope to Dream event at the Billy J. Murphy Athletic Complex. The event, which featured kids’ activities, football drills, and a facility tour, marked the fourth consecutive year that Ashley and the Memphis Tigers have worked together through Hope to Dream. In 2018, 100 children received mattresses and brand-new bed sets thanks to Ashley Furniture and the Memphis Tigers football program.

Ashley Employees Help Build Homes for Families in Need

Ashley HomeStore employees in Trenton, New Jersey partnered with the local Habitat for Humanity to build affordable housing units for members of the local community. The partnership was made possible thanks to an internal program at Ashley HomeStore of Metro New York/New Jersey that encourages employees to take a day off work for community service projects. Throughout the month of May 2018, 60 Ashley employees supported the Habitat project. Ashley and Habitat’s combined efforts resulted in seven new homes.

Arizona Supportive Living Community Receives $100,000 in Furniture

In the Phoenix suburb of Glendale, a group of young adults with intellectual and developmental disabilities is now enjoying a completely furnished new living facility thanks to a donation from Ashley HomeStore. The 26 young men and women benefitting from the donation are residents of Treasure House, a supportive living environment founded by Pro Football Hall of Fame quarterback Kurt Warner and his wife, Brenda.

The facility features individual studio apartments built around several community areas, including a family-style kitchen, game room, and patio. Under the direction of Ashley HomeStore Senior Vice President Kurt Haines, Ashley provided the furniture for Treasure House to ensure that residents have a comfortable place to relax, socialize, and build new skills.

Ashley Furniture Builds Bikes for Arcadia-Area Students

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In its hometown of Arcadia, Wisconsin, Ashley Furniture Industries supports a variety of community initiatives. These include Ashley for the Arts, a weekend festival featuring music, art, and family-oriented entertainment.

Along with planning for the upcoming festival, the company recently partnered with Ashley’s Angels to donate bikes, helmets, and bike locks to 42 students from three local schools. Ashley employees training at the Ashley Leadership Institute built the 42 bikes as part of a team-building exercise to develop cooperation, communication, and other leadership skills.

Ashley’s Angels, a youth-focused nonprofit group founded by Ashley employees, delivered 14 bikes to each of the three schools in Arcadia and the nearby communities of Whitehall and Independence. The schools awarded the bikes to lucky second- and third-grade students through raffle-style drawings.

Since its founding in 1997, Ashley’s Angels has supported programs and initiatives assisting over 20,000 children in Wisconsin, Mississippi, Pennsylvania, and North Carolina.

College-Bound Young Men and Women Receive $285,000 in Scholarships

Throughout its history, Ashley Furniture Industries has focused much of its community giving on ensuring that students across the United States have access to quality education. As part of these efforts, the company provides scholarship opportunities for children of Ashley employees.

The opportunities include the Ashley Grants-in-Aid Scholarship and the Wanek Engineering and Design Scholarship, which provide one-time awards of $2,000 and $3,333, respectively. In 2018, Ashley Furniture distributed $285,000 to over 125 high school graduates. Over the years, the company has awarded more than 2,000 scholarships and directed millions of dollars toward education programming nationwide.

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You Need to Know about These Kitchen Décor Trends

As the saying goes, the kitchen is the heart of the home. It’s not only a gathering place for family, friends, and guests, but also an opportunity to showcase your personal design aesthetic. So, whether you’re planning a total kitchen overhaul or making only a handful of changes, you can pair your own style with the latest trends in décor to make the space truly shine.

Read on to explore a few of the kitchen décor trends that you can use in your next remodel:

 

Colorful cabinets

Though white cabinets remain a favorite among homeowners looking for a clean, bright aesthetic, colorful cabinets are beginning to come into their own. Blue, in particular, has been one of the biggest color trends in recent years. From light baby blue to deep cobalt, this color can add a splash of drama to any kitchen.

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More recently, however, another color has begun to take the spotlight: green. As more kitchen design schemes maximize natural elements, green has emerged as a top pick for cabinet remodels. Cabinets painted in this color complement warm metallic fixtures and marble countertops.

 

Statement shelving

Open shelving isn’t a new trend, but it is one that gained traction recently due to new interpretations of its usage in the kitchen. Typically, homeowners use open shelving to showcase their best dishware or most expensive food items. A true statement piece, open shelving also presents the perfect opportunity for homeowners to add their own creative flair to their kitchens. Between accessories and plant life, they are using these shelving units to create unique centerpieces.

There is an even more revolutionary trend influencing the use of open shelving in the kitchen, however. Instead of swapping out this type of shelving for their built-in cabinets, homeowners are turning their open shelving units into interesting kitchen focal points. Where some are choosing to put their open shelving in the corner of their kitchen, others are adding shelves to the tops of their windows.

 

Banquettes

A popular kitchen design trend from the 1980s, banquette seating is coming back in a major way. Long gone are the highly embellished cherry and oak banquettes of the past. Instead, homeowners are opting for seating arrangements with a more modern aesthetic. More recently, banquettes have left behind busy details in favor of cleaner lines.

The latest banquette trend has also changed the arrangement of banquette seating, doing away with the stuffy, narrow booths of the past. Banquettes now include other furniture pieces such as benches, side chairs, and separate tables. Many homeowners are also choosing to accessorize their banquettes with stylish pillows and vibrant greenery.

 

Pastels

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The pastel trend is perfect for homeowners who want to add some color to their kitchens but aren’t ready to commit to some of the brighter shades of paint. From pink to yellow to blue, pastel colors of all kinds add exciting highlights to any kitchen. These colors stand out the most against greys and wood accents. However, it’s also become popular for homeowners to add elegant pastel accent walls to brighten up their kitchens.

 

Islands with a purpose

Kitchen islands are becoming less of a small counter space in the middle of the room and more of a large, functional centerpiece. Homeowners are now using these additions to serve numerous purposes in their kitchens. More islands are featuring ample storage space of their own, with room for everything from cookbooks to wine racks. Many also equip their islands with built-in appliances and sinks so that they serve a more functional purpose in the kitchen. To top it all off, an increasing number of these fixtures are beginning to feature bar seating to accommodate guests. With all of these features, kitchen islands are truly doing it all.

 

Dark accents

There are more ways to add drama to the kitchen than using bright colors. Homeowners are also incorporating dark accents. Black fixtures, for example, are becoming a very popular choice for kitchens because they complement nearly every color scheme. From lamps to faucets, these dark accents lend a sleek, modern look to any kitchen.

Dark appliances are also set to overtake stainless steel as the number one choice for appliances. Some of the biggest manufacturers now offer ranges of microwaves, refrigerators, and ovens in dark grey and black.

 

Concealed hoods

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“Seamless” is one word that can describe many of the latest trends in kitchen décor, and nothing fits this label better than concealed range hoods. Where homeowners once preferred to make these vents the centerpiece of their kitchens, more people now prefer to hide them. From an aesthetic point of view, concealed hoods blend into the wall or upper cabinets to simplify the look of the entire space. As such, they attract less attention while still remaining functional.

 

Built-in sinks

In recent years, stainless steel and farmhouse sinks have been the dominant trend in kitchen sinks. However, these old favorites have been losing ground to a new trend: built-in sinks. Unlike more traditional models, these sinks are composed of the same materials as the countertops that surround them. Sometimes, they are even part of the counters themselves. This makes the kitchen look much sleeker by eliminating the visual separation between countertop and sink. Popular materials for built-in sinks include stone, marble, and concrete.

furniture

How to Improve the Customer Experience in Furniture Retail

Furniture retail has taken a hit in recent years due to a slump in home buying and a significant decrease in spending on home furnishings. In fact, the home furnishings market has seen a 25-percent drop in consumer spending over the last 25 years. This reduced spending correlates with a decline in homeownership among younger adults. In the mid-1970s, over half (52 percent) of adults 24 to 34 years of age owned a home. Today, less than a third (29 percent) of adults in that age group are homeowners. Renters and those living with family are less likely to invest in home furnishings, and this has negatively affected many furniture retailers’ bottom line.

Despite these trends, it appears that furniture retailers are approaching the proverbial light at the end of the tunnel. Retail spending as a whole is improving, and the furniture market is poised to experience a boost in sales as more young people start to buy homes. The huge Millennial generation, which is projected to comprise 73 million people by 2019, is now the largest group of homebuyers. More young people buying homes is good news for furniture retailers, but it doesn’t guarantee that customers will start pouring through store doors and dropping large sums of money.

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Industry experts have been providing retailers with guidance on how to increase and improve store visits. Although e-commerce dominates other areas of retail, the furniture industry is still a brick-and-mortar business that relies heavily on in-store purchases. Business leaders in the industry must stay focused on making their stores successful if they want to take advantage of upcoming opportunities. The following provides an overview of suggestions for retailers to improve the overall shopping experience and, in turn, secure more sales.

 

Integrate Technology into Shopping Experiences

Although many consumers still prefer to shop for furniture in-person, retailers should not overlook technology’s ability to attract customers and make it easier for them to find the products they want. At the most basic level, all furniture retailers should have a well-designed website that provides engaging content to hold the attention of prospective customers. Such a website serves as a digital storefront where customers can find product images and descriptions along with reviews and other resources that will make it easier for them to decide on a purchase once they are inside the store.

Beyond an informative and easy-to-use website, retailers can enhance the in-store experience by integrating useful technologies into the store layout. Kiosks with apps that provide customer reviews and shopping guides can build customer confidence and direct them to the items they are looking for. Offering augmented reality (AR) capabilities on store kiosks, apps, and websites is another way to improve furniture shopping. AR gives customers the opportunity to see how an item of furniture will look in their home and/or next to other pieces before they make a purchase. Although AR technology requires a significant initial investment, it can lead to more sales after customers virtually “try out” the furniture.

 

Improve Retail Floor Design

While optimizing store layout is important for all retailers, it is even more critical in the furniture industry. The showroom floor is where store managers can display complementary products and encourage customers to purchase a set of items rather than just a single piece. It also gives retailers the opportunity to show off big-ticket items and create displays featuring products found on the store website.

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To make the most of their retail space, storeowners should display product groupings designed for both small and large living spaces. Retailers can take it one step further by customizing their displays with those items that customers in the local neighborhood are looking to buy. This type of segmentation requires research, but it can also lead to increased sales and improved inventory management. Regardless of the products on display, it’s important to have a clean, uncluttered showroom floor that customers can easily navigate from the front to the back of the store.

 

Don’t Forget the Basics

Certain store improvements may be impossible for some business owners to implement, but all furniture retailers can do a few basic things to enhance their customers’ shopping experiences. In addition to following the above tips for a better store layout, retailers should make it a point to thoroughly train their employees. Managers and sales teams with in-depth knowledge of the products they are selling can educate customers and help them find what they need. This type of quality service can increase sales and help establish long-term customer relationships.

Along with investing in their employees, all furniture retailers need to understand their market. Running a successful furniture store requires good advertising and wise product selection, but neither of these can be accomplished without understanding the customer base. Market knowledge also informs product pricing and helps ensure retailers can offer the value and personalized attention that will help them remain competitive.

An Insider’s Guide to the Las Vegas Market – What You Need to Know

lasvegasmarketlogoFurniture and home decor professionals from across the country gather at the biannual Las Vegas Market to see the latest styles and trends in home furnishings and interior design. The expansive market features more than 4,000 brands across over 5.4 million square feet of showroom space. In addition to furniture for all rooms in the home, the products on display include bedding, textiles, housewares, floor coverings, lighting, and wall décor.

The 2018 Summer Las Vegas Market takes place July 29 through August 2. Organizers of the five-day event are looking to build on the success of the 2018 Winter Market, which saw a record number of buyers and suppliers in attendance. Those planning to take part in the event can plan ahead so that they know what to expect when they get to Las Vegas. Check out this quick guide for valuable information about the Las Vegas Market.

 

Registration Details

The Las Vegas Market is free to attend. Registration for the event, however, is limited to those who work in the home furnishings, gift, and design trades. This includes furniture retailers and manufacturers, interior decorators, architects, and product distributors.

In addition to government-issued photo identification, all attendees are required to provide proof-of-trade documents to show that they are a member of the home furnishings and/or design industries. Las Vegas Market officials accept business cards and business licenses as well as previous Market purchase orders/invoices to establish proof-of-trade status.

Although guests are welcome to register for the Market at the on-site registration tent, event organizers recommend that attendees register online prior to their arrival. Those who register before the show can pick up their badges using scan-and-go kiosks at the registration tent and select partner hotels (Aria and the Golden Nugget).

 

Where to Stay

The Summer Las Vegas Market is partnering with over two dozen Las Vegas properties to provide attendees with special hotel rates for booking dates from July 28, 2018, to August 2, 2018. Depending on where one stays, daily rates at the partner hotels range from $28 to $270.

Attendees can choose to stay on the Las Vegas Strip or at one of the off-strip partner hotels, including Marriott Las Vegas, Springhill Suites, and Signature at MGM. Available properties also include non-gaming hotels such as Hilton Grand Vacations Club, Mandarin Oriental, and Elara.

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The Best Way to Get Around

To save on airfare, those flying into Las Vegas can book a flight with one of the Las Vegas Market’s partner airlines. Partners include WestJet, Air Canada, and United Airlines. Copa Airlines and Delta Air Lines are also offering discounted airfare for event attendees. Available discounts include rates up to 15 percent off the regular price.

After arriving in Las Vegas, Market attendees can rent a car or choose from other available transportation options, including taxis and on-demand car services such as Lyft and Uber. Low-cost shuttles from McCarren International Airport to Las Vegas hotels are also available. Attendees staying at select host hotels can also take advantage of complimentary shuttles to and from Las Vegas Market every morning, afternoon, and evening of the event.

 

Making the Most of the Market Experience

With so much to see and do at the Las Vegas Market, it can be difficult for both first-time and experienced attendees to know where to start. Fortunately, the Las Vegas Market offers numerous tools and resources to make it easier to plan for and explore the event.

The Market Planner is a new digital tool that allows attendees to create and save custom itineraries outlining the sessions they want to experience and the exhibitors they want to meet. Available for iPhone and Android devices, the Las Vegas Market app is another valuable attendee resource. The app, which is updated prior to each Las Vegas Market, includes floor plans, an exhibitor directory, seminar schedules, and a listing of available dining options.

Along with digital tools, Las Vegas Market offers a variety of print publications to help attendees get the most out of their visit. Available publications include the comprehensive Market Resource Guide, the Designer’s Guide to Las Vegas Market, Pavilions Magazine, and the First Look style guide, which highlights the top new trends and products featured at the Market.

 

Things to Do Afterhours

After a long day of exploring products and attending seminars, Market attendees can unwind at on-site happy hour bars or the spacious Grand Plaza Courtyard, which offers refreshments each evening of the event. Off the Market grounds, a number of fun activities are available for those who want to enjoy local attractions. Market organizers suggest side trips to the Ethel M. Chocolate Factory, the Neon Museum Boneyard, and the Bellagio Gallery of Fine Arts. More information about what to see and do during the Las Vegas Market is available at www.lasvegasmarket.com.

summer

A Complete Guide to the Latest Trends in Outdoor Living

As the weather becomes warmer and the days get longer, people across the country have begun to retreat to the outdoors for fresh air and relaxation. For many, porches and patios have become the preferred living areas for eating, lounging, and spending time with the family. Those looking to get the most out of their outdoor living spaces are incorporating outdoor furniture and accessories that combine style and functionality while emphasizing comfort. Read on for an overview of the latest trends in outdoor living.

Bringing the Indoors Outside

Long gone are the days of white plastic chairs and green cast iron. Many people now view their patio or deck as an extension of their indoor living rooms, and they are buying outdoor furniture to create a polished look that has been traditionally reserved for interior spaces.

With so many people looking to bring the indoors outside, furniture manufacturers are offering a variety of fabrics, furniture, and accessories that can withstand everything from brisk spring rainstorms to sweltering summer heat waves. These weather-friendly options make it easy for anyone to decorate outdoor spaces according to their taste.

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Fire Features

Cozying up around the fire is relaxing regardless of the season, which is why more people are beginning to design their outdoor living areas with fire features in mind. Propane-fueled fire pits and fire tables are now available in a range of styles that can adapt to a variety of spaces. Many homeowners are also choosing to install propane or wood-burning fireplaces to create a cozy ambiance and extend the amount of time they can spend outdoors.

 

A Focus on Comfort

Due to modern innovations in furniture materials, many patio sofas and chairs today are just as comfortable as indoor pieces. An effort to make the outdoors even more relaxing is driving the trend of using oversized cushions and a variety of fluffy pillows that can be mixed and matched to fit with any design scheme. Hammocks, outdoor daybeds, swings, and hanging chairs are also popular options for people who want to nap, read, and relax in comfort while enjoying the outdoors

 

Darker Hues and Fun Patterns

While bright colors are always popular in outdoor living spaces, a preference for outdoor furniture featuring dark colors and deep hues is on the rise. Along with deep purple and blue hues, black, brown, and shades of grey are among the dominant fabric colors for outdoor sofas and chairs. Green is also making a comeback as a popular color in outdoor design. To add some vibrancy to the dark palette, many people are using patterned throw pillows and accessories throughout their patios and decks.

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Use Accessories to Complete the Look

Completing the look of your outdoor living space requires more than just a few pieces of furniture covered in fluffy cushions and pillows. Today’s trend toward blurring the lines between outdoor and indoor spaces is all about the details. In addition to coffee tables, stools, and ottomans, popular finishing design touches include candles, rugs, and centerpiece bowls.

Lanterns, candles, and outdoor string lighting are also among the functional accessories that people are incorporating into their outdoor design schemes. Manufacturers even offer waterproof chandeliers and table lamps for those seeking to bring interior design elements outside.

 

Embracing Coastal Vibes

Another trend in outdoor living emphasizes a vacation vibe. Those looking to capture the feel of their favorite resort are combining shell-shaped accessories and sea-themed prints with furniture featuring sand tones and cool coastal colors.

Bold cabana-style stripes also feature prominently in many outdoor furniture collections. Teak sling chairs, woven stripe patterns, and bright umbrellas are all available to complete the look for anyone who wants to relive their last beach vacation every time they relax on their patio, porch, or lanai.

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Mixed Materials and Retro Looks

Rattan and wicker-inspired furniture that was popular decades ago is making a comeback, but today’s consumer prefers vintage-style pieces with a contemporary flair. While more difficult to manufacture, pieces that combine contrasting materials such as metal and wood offer the design detailing that many people are looking for in outdoor furniture. Woven pieces featuring non-traditional colors and design features are also on-trend among those who want to combine a vintage look with pieces that are more modern.

 

Multifunctional Pieces for Greater Flexibility

When warm weather arrives, many people use their outdoor spaces for dining, socializing, and entertaining. An area that serves this purpose requires multifunctional pieces that do not compromise style or comfort.

To meet the demand for greater flexibility in outdoor living, furniture manufacturers are adding wheels to furniture and accessories and creating large patio sets that can be easily rearranged to fit a variety of situations. Adjustable outdoor sectionals alongside tables and stools with built-in storage are the perfect options for those who need to be ready to change the configuration of their outdoor space at a moment’s notice.

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A Focus on the Latest New Style Trends for Kids’ Rooms

When it comes to rooms for kids, creating a fun space that is also functional and stylish is often the goal. A space that can stand up to heavy use but incorporates design elements that promote creativity and imagination provide the perfect spot for the youngest members of the family to play, learn, and rest.

The latest style trends in kids’ rooms embrace function and frivolity in a way that is pleasing to both kids and adults. Recent trends also focus on comfort and sustainability while incorporating a design flexibility that makes it easy to adapt to a child’s changing needs and preferences. The following highlights some of the latest trends driving child-friendly furnishings and décor.

 

Neutral Shades and Colorful Accents

Often, few areas in the home are as colorful as a kid’s bedroom or playroom. While vivid colors are still in vogue, neutrals like white, beige, and gray have become very popular in children’s furniture and décor. Brightly colored dressers, tables, and bedding are being replaced by pieces in subtle green, pink, and blue hues.

The muted palette gives parents the opportunity to add striking pops of bright color using accent walls and decorative items. Combining neutrals with sophisticated vivid hues such as golden yellow provide an easy way to create fun-looking spaces that complement other rooms in the home.

 

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Metallic Finishes

The use of gold, silver, copper, and other metal colors in interior design is a recent trend that continues to gain traction. Now, metallic design elements on lighting fixtures, walls, and furniture are finding their way into kids’ rooms.

Dressers and tables featuring metal accents are a particularly popular trend for 2018. Parents are also using metal headboards and full-metal beds to act as eye-catching centerpieces in their children’s bedrooms. Although metallic elements can complement all types of décor, the modern look of metal can be particularly helpful in creating a more mature look in rooms for older children and teens.

 

The Natural Beauty of Wood

While metal furniture and metallic finishes are gaining popularity, wood-based furnishings remain the top choice for kids’ rooms. One reason for this is that both solid and manufactured wood pieces are very durable and capable of holding up to bumps, scrapes, and rough handling. When the daily wear and tear begins to take its toll, parents can repair the pieces, often without much effort. Wooden furniture can also be repainted to fit a specific design scheme, making it particularly popular among do-it-yourselfers.

In addition to stained and painted wood pieces, unfinished natural furniture is also trending in kids’ rooms. More parents are starting to appreciate natural wood for its rustic appeal and purported health benefits.

 

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Reusable Pieces

This year, many parents are passing over age-specific furniture for pieces that can grow with the child or fit into other areas of the home. The trend toward reusable furniture is particularly popular in nurseries. Instead of buying limited-use items such as changing tables, small bookshelves, and baby-themed décor, parents are investing in dressers, full-size furniture pieces, and neutral accessories that won’t be out of place in an older child’s room.

 

Sustainability

The rising popularity of natural and reusable kids’ furniture is part of a larger consumer trend driven by a concern for the environment. Many people today are looking to lessen their environmental impact by purchasing eco-friendly products, including sustainable furniture.

In addition to improving the health of the planet, sustainable furniture typically lacks the chemicals that some studies have linked to health issues in humans. Modern parents’ commitment to the environment and health of their families is also helping create a greater demand for natural textiles such as jute, cotton, and wool.

 

Staying Organized

As families with children already know, kids can be very messy. Finding a place for the various toys, clothes, and books in kids’ rooms is certainly not a new challenge. A recent trend to simplify one’s living space by getting rid of excess stuff is leading many parents to tackle the mess problem before it happens.

Parents are decluttering kids’ rooms so that they only contain essential items along with a few well-loved toys and accessories. Open storage spaces such as wall shelving and baskets are also trending in 2018. These solutions help kids’ rooms stay organized by making it easy for children to clean up.

 

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Getting Creative

Parents may be downsizing the number of items in their kids’ rooms, but they are not doing it by sacrificing creativity. Incorporating fantasy themes, creative ceiling designs, and playful furniture is all part of a trend to create fun bedrooms that promote imaginative play. Building hideaway spots and permanent forts is also part of the trend. Additionally, many parents are turning their kids’ beds into oversized toys by adding canopies, ladders, poles, and other playful design elements.

phone

8 of the Best Tips for Successful SMS Marketing

Marketing via short message service (SMS) offers furniture retailers and other business owners with the opportunity to send customers permission-based text messages highlighting upcoming sales, product promotions, and in-store events. In addition to providing a cost-effective way to reach customers, SMS marketing can help to generate leads and track consumer preferences.

One of the main reasons why SMS should be part of any business’ marketing strategy is the fact that so many people use text messaging on a daily basis. Outside of face-to-face conversation, texting is one of the most commonly used forms of communication in the United States.

The preference for communicating via text has led many US consumers to expect messaging from the businesses that they support. Consumers have also shown a willingness to read the messages that businesses send. In fact, the open rate of promotions and offers sent via text is approximately 98 percent. Compare that to the 22 percent of promotional emails that are read, and it’s easy to see why SMS marketing makes sense for retail businesses. Fortunately, launching an effective SMS campaign to boost your business’ success can be relatively simple with a few pieces of practical advice.

 

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  1. Respect Your Customer

It’s important for business owners to understand that sending business text messages to customers who have not agreed to receive them is not only bad form — it’s also illegal. You should respect potential customers and the law by ensuring that you invite users to opt into an SMS messaging list using an automated agreement form or another method. When someone agrees to receive messages, business owners can add another layer of transparency by sending a confirmation message that provides information detailing when and how often texts will be sent and what kind of content they’ll contain.

 

  1. Provide a Reason to Opt In

Recent surveys have found that approximately 90 percent of today’s consumers would like to use text messaging to communicate with businesses. Just because consumers are willing to use business messaging, however, does not mean that they’re ready to have their phones flooded with useless information. Offering value in the form of exclusive deals, purchase and delivery updates, and relevant news will provide users with motivation to opt in and even look forward to receiving business messages.

 

  1. Make It Easy to Unsubscribe

While this may seem counterintuitive, providing customers with an easy way to opt out of future messages is a good practice for any SMS campaign. Businesses that do their job of offering value-based messages will not likely see a large number of users opting out just because it’s easy to do so. Ensuring that subscribers have the ability to opt out is also required by law.

 

unsubscribe

 

  1. Don’t Waste Characters

Getting to the point quickly is important when you consider that each message must be limited to only 160 characters. Be sure to make every character count by using concise language to provide value and build customer relationships. Use short words whenever possible and ensure that the message leads with a compelling statement. Ultimately, the goal of SMS marketing is to motivate customers to act, so it’s also important to use some of the available characters for a direct call to action.

 

  1. Recognize the Importance of Timing and Frequency

In addition to being annoying, a text message sent in the middle of the night isn’t going to encourage many people to act on an offer. The most effective SMS campaigns use timely messages sent during regular business hours. It’s also important for business owners to manage the frequency of their messages so that users remain engaged, but not overloaded with updates and offers. One text per week is a good idea for most retail businesses.

 

  1. Focus on Personalization

The ability to personalize messages is one of the top benefits of SMS marketing. While texting already feels more personal than other forms of marketing communication, it can seem even more friendly when a person’s name and location are included in the message. Business owners can also use SMS to customize offers based on their customers’ buying habits and specific interests.

 

  1. Create a Sense of Urgency

Regardless of the content, personalization, and value of a message, there is no guarantee that customers will follow through when actually responding to an offer. Business owners can maximize the chances that they will be able to get people to do what they want by creating a sense of urgency within the message. One of the easiest ways to do so is by promoting an exclusive sale with a looming end date that is clearly communicated in the offer. Using links that send customers to a web page with a countdown timer can also create a sense of urgency.

 

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  1. Use Messaging to Increase Sales

The purpose of any SMS marketing campaign is to improve brand awareness and, ultimately, increase profits. One effective use of SMS messaging is referred to as an “abandoned cart reminder.” Retailers who conduct business online can send this type of message to customers who added items to their cart but did not follow through in actually buying them. Simply helping customers to complete a purchase via SMS can help business owners to improve their bottom line.

bedroom

Introducing What to See and Do at the 2018 Spring High Point Market

High Point MarketTwice a year, the nation’s home furnishings industry leaders visit High Point, North Carolina, to learn about the latest products and trends in home furniture and décor during the highly anticipated High Point Market. The biannual trade show features five days of education and networking activities for furniture retailers and manufacturers, designers, architects, and other professionals focused on home interiors.

Each High Point Market brings together more than 75,000 attendees for exhibits and presentations across 11.5 million square feet of show space. At the 2018 Spring Market, taking place April 14-18, attendees will have the opportunity to learn about thousands of new home furnishings products. Keep reading for a preview of what else guests will experience during the event.

 

A Focus on the Latest Trends

With tens of thousands of people on hand to learn about what’s next in the furnishings and interior design industry, High Point Market organizers put new and emerging trends at the center of the event’s programming. The 2018 Spring Market will highlight trends in luxury interiors, customizable and one-of-a-kind furniture, and eclectic design. Market programs will also focus on antique and reproduction décor along with eco-friendly and toxin-free home furnishings.

To help track the latest trends and hottest new looks on display, the High Point Market Style Spotters will be exploring showrooms throughout the event and sharing their top style and product picks online. Each year, eight fashion-forward designers make up the Style Spotters team; they host a panel discussion highlighting what attendees should look for at the Market. Following the discussion, which is dubbed Style Spotters Live, the designers will lead attendees on a tour of their favorite showrooms. At the 2018 Spring Market, Style Spotters Live will be held on the morning of Tuesday, April 17.

 

Professional Tips and Insights

Outside of the activities on specific styles and trends, Market attendees will have the opportunity to get tips and insights into how to grow their business and improve their professional knowledge and skills. Highlights of the Market’s professional learning activities will include the Design Viewpoints Series, a four-part seminar presented by the High Point Market Authority and the American Society of Interior Designers.

The 2018 Spring Design Viewpoints Series seminars will help design professionals learn how to develop legal contracts to protect their business interests and increase company profits through design fees. The Series will also include seminars on attracting new clientele and maintaining a healthy work-life balance.

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Presentations from Business and Home Furnishings Leaders

Each High Point Market includes a number of presentations from top industry professionals and business experts. Market organizers offer the main presentations as part of the event’s keynote series, which features the people and ideas helping to advance the latest business and home furnishings trends.

Attendees at the 2018 Spring Market will hear from Trisha Yearwood, who will discuss her business ventures and tips for building brand awareness. The country singer and entrepreneur will address the Market audience while filming a special broadcast of her Facebook Live show, T’s Coffee Talk.

Alongside Yearwood, author and consumer futurist Doug Stephens will offer insight into how retail is changing and what business leaders can do to maintain and grow their customer base during the transformation. Following his keynote note on April 15, Stephens will host a book signing.

 

Hundreds of Exhibits

Many High Point attendees make the biannual trip to North Carolina to build new business relationships and see what the top companies in home furnishings and design are offering to industry professionals. Each year, more than 2,000 exhibiting companies show up at the Market to present their latest products and services.

Throughout the event, exhibitors host activities featuring food, entertainment, networking, and product introductions. The 2018 spring show will also feature a number of exhibitor-sponsored educational events, including workshops, seminars, and presentations.

 

Entertainment and Social Activities

To help attendees wind down after a long day of education and exhibits, High Point Market features a variety of social events. From early breakfasts and luncheons to evening receptions and cocktail parties, there are plenty of fun activities to enjoy each day of the Market. There are also a number of special events presented with support from exhibiting companies and the High Point Market Authority.

On Saturday and Sunday of the 2018 Spring Market, musical artists Con Brio and Lee Ann Womack will put on concerts for attendees as part of the Stars Under the Stars event. Con Brio will perform on Saturday, April 14, and Lee Ann Womack will take the stage Sunday evening. Free food and beverages will be provided at each concert, which will start at 7:30 pm.

In addition to the two performances, the spring show will feature Third Night, an exhibitor-sponsored gala with live music and themed showroom parties. The gala will be held at the Market’s Hamilton Wrenn Design District on the evening of April 16.