Event

furniture

Here Are the Top Tips You Need to Prep for High Point Market

high point market logoIt’s time to start planning for the biannual High Point Market, which will host its 2019 spring edition April 6-10 in High Point, North Carolina. As the world’s largest furnishings industry trade show, the Market brings together tens of thousands of people each spring and fall.

Attendees take part in a weeklong event featuring exhibits, education, and networking. If you plan to attend the event this April, the following seven tips will help you get ready.

 

  1. Don’t Forget to Register

Before doing anything else, your first step should be to secure your Market pass by registering for the event online. Registration opened in early January 2019, and now is the time to sign up.

Keep in mind that High Point Market is only open to members of the furnishing and design trades. You’ll need to provide proof of occupation along with your current state identification in order to register.

 

  1. Make Travel Arrangements

When planning your trip, you’ll find that you have a number of transportation options for getting to the Market venue. You can take advantage of rental car discount codes from several agencies or try the local rail service from NC By Train.

plane travel

Those who are flying into North Carolina can choose to land at one of three airports: Piedmont Triad International Airport (GSO), Raleigh-Durham International Airport (RDU), or Charlotte-Douglas International Airport (CLT). GSO is the closest point of arrival, but all three airports are within 90 miles of the High Point area.

 

  1. Book Accommodations

With more than 75,000 people expected to attend the five-day Market event, it should come as no surprise that hotels in High Point, North Carolina, fill up fast. To ensure that you have a place to stay, book your accommodations sooner rather than later. You can find local hotel information on the Hotels page in the Plan Your Trip section of the High Point Market website.

Also, keep in mind that private home rentals are an option. A home rental may be a particularly good idea for those who are visiting the Market with a group. Visit the Private Home Rentals page on the Market website if you’re considering this option.

 

  1. Check Out Pre-Market Activities

There is a lot going on leading up to the main Market activities in April. Soon after opening registration for the event, Market organizers announced the New Product Premiere program. It will feature introductions of notable products via social media.

A weeklong social media campaign called Inspiration Week will kick off Monday, February 18. It will include product-focused posts from the 2019 Style Spotters, a group of eight design and home furnishings experts. As part of Inspiration Week activities, the 2019 Style Spotters Advisors, Shay Geyer and Gary Inman, will also hold a sneak peek webinar on February 21 at 1 p.m. EST.

Other lead-up activities to be aware of include a weeklong series on LuAnn Nigara’s popular A Well-Designed Business podcast. During the week’s podcasts, which begin on February 25, Nigara will interview designers and explore activities taking place during Spring Market. In early March, Market organizers will invite followers to join the new product discussion via Pinterest and other social media channels.

 

  1. Get the MyMarket Planning Tool

While enjoying the pre-Market activities, take a few minutes and sign up for MyMarket. With this online planning tool, you can use any Windows, MacOS, iOS, or Android device to quickly search for exhibitors and learn about all the educational and social events at the Market. The tool also gives you the ability to save selected showrooms and events to your personal Market plan.

 

  1. Schedule Appointments

Another way to ensure that you have a great Market experience is by setting up appointments with exhibitors in advance. The regular showroom hours are 8 a.m. to 7 p.m. Saturday through Tuesday and 8 a.m. to 5 p.m. on Wednesday.

appointment

Fortunately, many exhibitors offer appointments for their showrooms outside of these published hours. Be sure to check the exhibitor list and reach out to those you’d like to meet with during the event.

 

  1. Use the Available Travel Services

If all this information about registering, making travel arrangements, and booking rooms has you feeling overwhelmed, you’ll be pleased to know that help is available. High Point Market has partnered with Travel Quest, Inc., to provide full-service travel planning.

Travel Quest is available to help you book a hotel, find a rental car, and reserve an airport shuttle without charge. For a nominal fee, the company will also help you with airline and rail service reservations.

Interested in learning more about how to prepare for the Spring 2019 High Point Market? You can find all the information you need at www.highpointmarket.org.

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couch

What You Need to Know about the 2019 Winter Las Vegas Market

lasvegasmarketIt’s time to register for the 2019 Winter Las Vegas Market, which will bring together retailers, designers, and other professionals for four days of programming focused on furniture, gifts, and home decor. As one of the home furnishing industry’s most anticipated events, the Las Vegas Market features an unmatched product showcase comprising over 4,000 brands from leading manufacturers, as well as emerging companies.

While exploring the more than 5.4 million square feet of showroom space, attendees at the 2019 Winter Market will have an opportunity to view the latest furniture, home decor, bedding, lighting, and upholstery. Las Vegas Market will also feature a wealth of networking activities alongside unmatched educational programming offering insights into the latest industry trends. If you plan to attend, here are five things to know before you go:

 

  1. Market Dates, Hours, and Location

The 2019 winter edition of Las Vegas Market will take place January 27-31 at Las Vegas’ World Market Center. The venue comprises three separate buildings and two temporary pavilions. Showrooms in Buildings A, B, and C, featuring furniture, bedding, decor, and outdoor items, will be open from 8 a.m. to 6 p.m. from January 27-30 and 8 a.m. to 4 p.m. on January 31.

As home to exhibits featuring gifts and antiques, as well as handmade and artisanal products, the temporary pavilions will be open from 9 a.m. to 6 p.m. most days of the Market. The final day to visit Pavilion 1 will be Wednesday, January 30 from 9 a.m. to 4 p.m. Attendees will still have an opportunity to explore Pavilion 2 on Thursday, January 31, but the space will only be open from 9 a.m. to 2 p.m.

 

  1. How to Register

As a trade show for professionals in the home decor, furnishings, and gift industries, Las Vegas Market is completely free to attend for those who can provide proof-of-trade documentation, which can include industry-related business licenses, business cards, and past invoices from Las Vegas Market exhibitors. All attendees are also required to provide state- or government-issued photo identification.

Las Vegas Market offers pre-registration for buyers and suppliers, independent business representatives, and non-exhibiting manufacturers. After arriving at the Market, registered attendees can pick up their required registration badges at special scan-and-go locations and partner hotels. Those who forget to pre-register or who prefer to register in person can take advantage of the on-site registration services available on each day of the event.

 

  1. Lodging Options

For its 2019 winter event, Las Vegas Market has negotiated special rates with 26 area hotels. While rates vary from one property to the next, guests can expect to pay anywhere from $39 to $275 per night at one of the Market’s official housing partners. Those who book a room through Las Vegas Market aren’t required to pre-pay for their stay, and each registered guest is entered into a special drawing for show tickets, dinner, hotel upgrades, and other incentives. Of course, attendees also have the option of handling their own housing registration at one of the many available Las Vegas hotels.

 

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  1. Seminars and Events

In addition to providing a variety of exhibits, the main attractions at Las Vegas Market will include seminars, discussions, networking activities, and other special events. During the 2019 winter edition of the Market, attendees will have an opportunity to take part in learning activities focused on design trends and business management. The educational programming will include discussions on tableware, urban design, home accessories, and e-commerce. The Market will also feature seminars on merchandising, business profitability, and client relations.

In order to help attendees to navigate the showroom displays, Las Vegas Market is offering the special Furniture Market 411 Tour on Sunday, January 27, and Monday, January 28. Hosted by designer Glen Peloso, the 411 Tour will help designers and retailers to find the products and suppliers that will work best for their business. The Market will also offer attendees the popular FIRST LOOK tour, which will highlight the latest products in categories such as furniture, gifts, housewares, and handmade products.

Featuring many opportunities for networking, Market will offer guests the chance to attend an evening reception nightly from 6 p.m. to 8 p.m. at the Grand Plaza Courtyard of Building A. The relaxing reception will feature music and a cash bar. Other notable networking activities that will be held as part of the Winter Las Vegas Market include the 2019 WOW Awards Dinner and the 2019 Housewares Design Awards Celebration.

 

  1. The Market App

Available on both the App Store and Google Play, the Las Vegas Market app is the perfect tool to help attendees to plan and enjoy their Market experience. The app includes floorplans, an exhibitor directory, and product lists that attendees can access while on the go. Additionally, the app features the Market Planner tool, which offers attendees an opportunity to create a custom itinerary for each day of the event.

shopping

How to Host a Great In-Store Event

Today’s furniture retailers are working in a market that is much different than it was just a decade or so ago. With easy access to online shopping via computers and mobile devices, modern consumers are certainly not lacking for options when they want to spend money on a new product. Unlike many other areas of retail, however, the home furnishings industry is still largely driven by brick-and-mortar sales. Furniture retailers looking to stay ahead of the competition must focus on creating a great experience for every customer who walks through their door.

One way to deliver a remarkable experience while boosting your brand is by hosting an in-store event. Fortunately, hosting a successful event at your store doesn’t have to be a headache. Here is some advice to help you on your way:

 

Preparation Tips

 

  1. Plan well in advance

While you shouldn’t let planning an event take over your professional and/or personal life, it is important to take the time needed to put all the necessary moving parts together. It’s best to begin planning at least 90 days beforehand—and don’t forget to set a timeline with attainable goals along the way. During the planning phase, think about the timing of the event and make a list of what you want to accomplish to ensure that you’re successful.

 

  1. Set a budget

Another important part of the planning process involves sorting out your budget so that you do not overspend. After you’ve decided on what to do during the event, carefully calculate the costs of promotional items, marketing materials, staff, and other needs before establishing your budget. Having a budget in place will also help you assess your return on investment after you wrap up the event.

 

  1. Get the word out

You can’t expect people to show up to an event that they don’t hear about. Be sure to focus heavily on marketing and don’t hesitate to use multiple forms of media to get the word out. You can send out invitations to customers via postal mail, e-mail, and social media. Print ads and outdoor advertising are also effective. If possible, you can create more buzz about your event by reaching out to journalists and local media outlets to help share your story.

 

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What to Do the Day of the Event

 

  1. Consider offering freebies

Who doesn’t love giveaways? One of the best ways that you can boost attendance at your event is by offering free stuff. Providing free food and drinks is always a good idea, but you can also hand out goody bags with promotional items and discount offers. For an added draw, consider having a prize raffle. If you go this route, be sure to capitalize on your investment by collecting valuable customer info from those who enter.

 

  1. Get out the camera

After going through all the work of planning and hosting an event, it’s important to document the activities via photos and video. If you’re uncomfortable or unskilled behind the camera, consider delegating the task to a staff member or hiring a professional for the job. Don’t forget to get your guests’ permission if you plan to post the photos and videos to social media or your website.

 

  1. Don’t oversell

While the whole point of hosting an in-store event is to boost sales, it’s important to focus on creating a great experience rather than pushing products onto your customers. Give your guests the opportunity to explore your store and browse on their own without you or your staff getting too “salesy.” Those who are thinking about making a purchase during the event will be more likely to do so if they are comfortable and having a good time, so be sure to make that your priority.

 

shopping

 

How to Follow Up

 

  1. Post photos and event highlights

In the days and weeks following your event, keep the buzz going by posting photos, videos, and recaps on your website and social media pages. If any special guests, community groups, or business partners took part in the activities, don’t forget to mention them in your posts. Also, look around for other people sharing info about the event and send them thanks.

 

  1. Send out follow-up offers

As a thank you to those who attended, you can send discount offers via e-mail or traditional mail to any guest whose information you collected during the event. You can also send out a blanket thank you to the community by offering a “second-chance” promotion to those who were unable to attend.

 

  1. Reflect and start planning the next one

Once everything has settled down, gather your staff to discuss what worked and what didn’t. This is also the time to review your goals and see how well you did at achieving them. In addition, it’s important to crunch numbers to evaluate your budget and overall return on investment. With this information in hand, you can refine and improve your strategy for your next in-store event.

What You Need to Know about Furniture Today’s Leadership Conference

furnituretodayleadershipconferenceEach year, the top furniture retailers and manufacturers in the home furnishings industry gather at Furniture Today’s Leadership Conference. The multi-day event features expert speakers, panel discussions, and insightful presentations.

The Furniture Today 2018 Leadership Conference takes place November 27-29 in Lake Buena Vista, Florida. Following is an overview of everything you need to know about the industry event.

 

Venue Location, Travel Details, and Lodging Options

Furniture Today’s 2018 Leadership Conference will be held at the Four Seasons Orlando Resort on Dream Tree Boulevard. Those flying in for the event will likely land at either Orlando International Airport or Orlando Executive Airport. These are both approximately 30 minutes from the conference venue.

The conference does not provide transportation between the hotel and the airport. However, attendees can hire a taxi, hop on a shuttle, or rent a car. During the event, attendees can take advantage of reduced valet parking rates at the Four Seasons.

The hotel room block reserved for attendees at the Four Seasons Orlando is sold out. However, there are numerous lodging options in the area. Nearby hotels include Villas of Grand Cypress (3 miles away), Hilton Orlando Bonnet Creek (4 miles away), and Hyatt Regency Grand Cypress (5 miles away).

 

Four Seasons Orlando

Four Seasons Orlando | Image by Inside the Magic | Flickr

 

Registration Information

Those planning to attend the Leadership Conference can register for the event online. Registration pricing ranges from $599 for home furnishings retailers to $1,499 for third-party service providers. The rate for manufacturers is $1,250 per person. Spouses and other non-industry guests can attend conference activities for $499 per person. Registered parties who find that they are no longer able to attend may be subject to a cancellation fee of up to 50 percent of the registration total.

 

What to Expect from the Educational Programming

One of the main highlights of Furniture Today’s 2018 Leadership Conference is the all-star lineup of prominent speakers. Vincent Boles, a US Army general who served in the military for over three decades, is the event’s keynote speaker. During his presentation, Boles will discuss the leadership insights and experience he gained over the years serving as an Army general, executive coach, university professor, and owner of a supply chain consulting practice.

In addition to General Boles, expert speakers and panelists include Clarence Smith and Irv Blumkin. The home furnishings executives are directing a peer-to-peer leadership session focused on furniture retail. During the discussion, Smith, Blumkin, and other panelists will cover topics ranging from merchandising and retail technology to human resources and business management.

Other speakers include Liza Hausman of Houzz and Alessandra Wood of Modsy. Their merchandising session will focus on holistic retail and discuss how consumers are engaging with businesses through both in-store and online environments.

TedX speaker Andrew Tarvin will discuss leadership through improvisation. Danny Kim, a millennial executive coach, will explore how today’s furniture industry leaders can best manage a multi-generational workplace that is affected by technology and social media. Attendees can also learn about human resources best practices from furniture industry veterans Joe Genduso and Victor Herrera.

A leadership session examining the customer experience will focus specifically on what furniture retailers and manufacturers need to do in order to compete for customers in a retail environment dominated by big-box and online companies. Strategic consulting executive Lorri Kelly will lead the discussion.

To close the show, a “Future of the Industry” panel led by Ryan Blumkin, Mark Mueller, and Travis Wagner will address how the next generation will guide the future of furniture retail and manufacturing. Following the panel, Furniture Today Editor-in-Chief Bill McLoughlin will officially wrap up the 2018 Leadership Conference.

 

What about Networking?

Outside of the learning activities, there will be plenty of time for attendees to socialize and network with other leaders in the home furnishings industry. On the afternoon of November 27, Leadership Conference sponsor Malouf will host a golf tournament at the Tranquilo Golf Club.

Attendees not interested in hitting the fairways can instead take part in a tour of a local furniture store’s warehouse, showroom, and adjoining café and wine bar. In the evening, attendees can return to the Four Seasons Orlando for a cocktail reception and dinner in the hotel’s grand ballroom.

Other networking activities at the conference will include an awards dinner and after-party on the evening of November 28. More information is available at www.leadershipcon.com.

speech

Your Complete Guide to the 2018 NEXT Conference

NEXTlogoThe time has come again for furniture retailers and other industry professionals to gather at the NEXT Conference, a three-day interactive forum focused on marketing, technology, and business strategies that can help them to earn repeat customers. The 2018 event will take place from September 24-26 at Austin City Limits Live at The Moody Theater in Austin, Texas. In addition to prominent speakers in the area of retail, marketing, and consumer relations, the 2018 NEXT Conference will feature a range of educational sessions and networking events to help attendees enhance their professional knowledge and skills while making new connections with others in the retail industry. If you plan to attend, read on to learn how to prepare and what to expect when you get there.

How to Register

Registration for the 2018 NEXT Conference is a simple process. Retailers, manufacturers, suppliers, and other prospective attendees can visit Next.PBMConferences.com and click on the “Register Now” button on the home page. Doing so will take you to a registration page where you will enter personal information, including your name, address, and job title, before paying any applicable registration fees. Alternatively, you can choose to register on-site from 3 p.m. to 4 p.m. on the opening day of the event. Registration rates range from $499 for retailers to $999 for manufacturers, suppliers, and other attendees.

 

Where to Stay and How to Get Around

NEXT Conference organizers have reserved a block of hotel rooms for attendees at Hotel Van Zandt, which is located only minutes from the conference venue. Rooms start at $239 per night and can be booked through the NEXT Conference website or by calling the hotel directly. Of course, attendees also have the option to stay at one of the many other hotels in the Austin area.

Moody Theater

Image courtesy Todd Dwyer | Flickr

Those flying into Austin will likely arrive at the Austin-Bergstrom International Airport (AUS). At AUS, attendees can pick up a rental car, take the Super Shuttle, or hire a taxi to travel to their hotel or the conference venue, which is located approximately 10 miles away from AUS. Transportation services will not be provided during the event, so attendees will have to walk, rent a car, hire a service, or take public transportation to travel between their hotel and The Moody Theater.

 

Lineup of Speakers

Each year, the NEXT Conference features a lineup of prominent speakers with diverse backgrounds in marketing and advertising, retail sales, and business leadership. Over a dozen big-name speakers will speak at this year’s conference, including Gay Gaddis, Steve Dennis, and Phil Gwoke.

A Texas-based marketing executive, keynote speaker Gay Gaddis oversees The Think Tank (T3), which she launched in 1989 after cashing in a $16,000 IRA. Gaddis, who has worked with some of the country’s top companies, will take the stage at the NEXT Conference to discuss how attendees can harness their personal power to make their own way in business.

Opening speaker Steve Dennis is the president of SageBerry Consulting. Before assuming his current position, Steve Dennis served as the chief strategy officer and head of multichannel marketing for the Neiman Marcus Group. He has used his extensive experience to write and speak on retail innovation. His presentation at the 2018 NEXT Conference will focus on helping attendees to stay fresh in today’s retail environment.

On the morning of September 25, Phil Gwoke will address the NEXT audience. Gwoke, a former high school teacher and small business owner, is a respected expert in generational intelligence. He will leverage his expertise to discuss the four generations that comprise today’s retail market and provide insight into how salespeople can be successful in reaching each age group.

In addition to gaining insights from the three featured speakers, attendees at the 2018 NEXT Conference will have an opportunity to learn from a number of other marketers and retail leaders, including Jasmine Jaco, Casey Miller, Tim McLain, and Shrenik Sadalgi. Bill McLoughlin and Catherine Silver from Furniture Today will also present at the event.

 

What Attendees Can Expect to Learn at the NEXT Conference

Beyond the presentations on personal power, retail innovation, and generational demographics, NEXT attendees will learn how to harness creative marketing and modern tools to drive the growth of their companies. Conference sessions will focus on how retailers can create compelling stories to promote products and brands while reaching new customers through technology and experiential merchandising. Speaker Seth Weisblatt will also discuss how attendees can use social media, data mining, and other digital marketing tools to stand out from their competitors.

 

Opportunities for Networking and Socializing

Outside of the educational programming, attendees will have an opportunity to socialize and establish new professional connections during several networking activities. The conference will include daily networking breaks, as well as special events such as luncheons and cocktail parties. On September 25, Catherine Silver, the vice president of the parent company of Furniture Today, will host a ceremony recognizing the winners of the Impact Mentorship Award and the Impact Innovator Awards. Before traveling back home, attendees can also take part in networking excursions throughout Austin on the morning of September 26. More information about all the activities at the 2018 NEXT Conference is available at Next.PBMConferences.com.

New York

What to Expect at the NY NOW Summer 2018 Market

NYNowMarketTwice a year, thousands of attendees gather in New York City for the NY NOW Market, a leading trade show for professionals in the gift, lifestyle, and home furnishings industries. The event features more than 2,300 exhibiting companies and tens of thousands of design-driven products all under one roof. In addition to spotlighting great products, the multiday convention includes an educational program comprising insightful seminars, presentations, and discussions by top designers, retail experts, and home and lifestyle industry executives.

In 2018, the NY NOW Summer Market will take place August 12-15 at the Jacob K. Javits Convention Center. Drawing on over nine decades of success, the event promises to offer an exciting experience for retailers, buyers, and design tastemakers looking for the latest products from both established and emerging brands. Keep reading for a closer look at what’s happening during this industry-leading trade show in New York City.

 

Products, Products, and More Products

One of the main reasons that over 20,000 people from around the world attend the NY NOW Summer Market is to see the latest home, lifestyle, gift, and handmade products on display. With four levels of showroom space to explore, attendees at the 2018 event will have more than enough to see during the four days of programming. Exhibitors at the show will feature thousands of lines across a wide range of product categories, including gourmet housewares and kitchenware, home textiles, garden and outdoor, decorative accessories, and, of course, home furnishings.

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Although tens of thousands of products will be on display during the summer 2018 edition of NY NOW, event organizers have carefully coordinated the market layout to make it easy for attendees to find the specific products for their business. Each level of the Javits Center will feature separately curated collections in three broad categories: home, lifestyle, and handmade. While exploring each collection, attendees will have the opportunity to speak with hundreds of exhibitors and product designers.

Furniture retailers and other home furnishings professionals will want to focus their attention on level three of the Javits Center to find the latest in interior furnishings and decor. The Home Collection of NY NOW features three sections, including an area dedicated to home furnishings and textiles. In addition to hundreds of furniture pieces for indoor and outdoor living, the section will showcase the latest floor coverings, wall décor, and bedding products. The section will also include displays of lighting, pillows, and other decorative accessories.

 

Ample Learning Opportunities

Along with seemingly endless displays of products and services, the NY NOW Market offers attendees plenty of opportunities to learn how to advance their careers and improve their businesses. At the 2018 Summer Market, learning opportunities will feature a robust seminar program with sessions on a variety of business-related topics, including e-mail marketing, social media, sales goals, and merchandising. Other seminars will focus on buyer behavior, brand building, SEO, and influencer marketing.

Another highlight of the 2018 educational programming will be a specialty series called Retail Minded @ NY NOW. New for 2018, the four-part series of sessions will be led by Nicole Leinbach Reyhle, a retail expert who founded the well-respected industry website RetailMinded.com. During the Retail Minded series, Reyhle and other guest speakers will offer retail survival tips and discuss topics such as in-store technology, online reviews, and marketing on a budget.

 

Networking and Social Activities 

For many repeat attendees, NY NOW is all about connecting with businesses and other professionals in their field. Event organizers understand this, and they do their best to provide a variety of structured and casual ways for attendees to engage with each other and exhibiting companies.

living-room

Each day of NY NOW includes networking coffee hours in the morning and happy hours in the evening. The event also includes networking lounges as well as live music, giveaways, and other fun activities. In addition to the on-site networking, attendees at the NY NOW 2018 Summer Market will have the opportunity to join their peers for a performance of Summer: The Donna Summer Musical on Broadway.

 

Book Signings and Industry Insights

Those hoping to meet innovative designers and business leaders will certainly not be disappointed by the lineup of speakers at the 2018 summer edition of NY NOW. Alongside the seminar programming, the event will include book signings and the special Trend Talks series, which will provide insight into the latest retail, design, and merchandising trends.

The free Trend Talks series will feature presentations from Bonnie Mackay, a retail design and merchandising executive; Wesley Moon, an interior designer; and Paula Flynn, founder of The Shopkeepers website. The list of authors who will deliver trend talks and be on hand for book signings afterward includes Justina Blakeney, author of The New Bohemians: Cool & Collected Homes and The New Bohemians Handbook: Come Home To Good Vibes, and Nicole Feliciano, author of Mom Boss: Balancing Entrepreneurship, Kids & Success. More information about speakers, exhibitors, and activities at the NY NOW 2018 Summer Market is available at www.nynow.com.

furniture

Here Is the Latest Community News from Ashley Furniture

As the world’s top furniture manufacturer, Ashley Furniture Industries maintains a strong presence in communities throughout the United States and over 120 other countries across the globe. With its manufacturing facilities and Ashley HomeStores, the company has grown in recent decades to become a billion-dollar enterprise comprising more than 800 retail locations. While the company is known for its quality products and designs, exceptional service, and unmatched value, Ashley is also recognized for supporting a wide range of worthy causes and organizations.

Through its community engagement efforts, the Wisconsin-based company directs funds and resources to various programs and activities in the areas of art, education, environmental stewardship, and social responsibility. Ashley Furniture’s recent work in the community demonstrates its commitment to giving back. The following provides an overview of what the company has been up to lately:

Hope to Dream Events Benefit Children in Memphis and Atlanta

Ashley’s giving programs include Hope to Dream, which provides twin mattresses, bed frames, pillows, and other bedding supplies to children across the country. Since founding the program in 2010, the company has donated more than 50,000 new beds with the help of various community partners.

At the end of the 2018 school year, Ashley HomeStore hosted a special event alongside Boys & Girls Clubs of Metro Atlanta. Approximately 50 Club members and their families took part in the event, which included a water balloon toss, face painting, and other fun activities. Before leaving, each child also received a mattress and bedding from the Hope to Dream program.

In Tennessee, Ashley recently partnered with the University of Memphis football team on a Hope to Dream event at the Billy J. Murphy Athletic Complex. The event, which featured kids’ activities, football drills, and a facility tour, marked the fourth consecutive year that Ashley and the Memphis Tigers have worked together through Hope to Dream. In 2018, 100 children received mattresses and brand-new bed sets thanks to Ashley Furniture and the Memphis Tigers football program.

Ashley Employees Help Build Homes for Families in Need

Ashley HomeStore employees in Trenton, New Jersey partnered with the local Habitat for Humanity to build affordable housing units for members of the local community. The partnership was made possible thanks to an internal program at Ashley HomeStore of Metro New York/New Jersey that encourages employees to take a day off work for community service projects. Throughout the month of May 2018, 60 Ashley employees supported the Habitat project. Ashley and Habitat’s combined efforts resulted in seven new homes.

Arizona Supportive Living Community Receives $100,000 in Furniture

In the Phoenix suburb of Glendale, a group of young adults with intellectual and developmental disabilities is now enjoying a completely furnished new living facility thanks to a donation from Ashley HomeStore. The 26 young men and women benefitting from the donation are residents of Treasure House, a supportive living environment founded by Pro Football Hall of Fame quarterback Kurt Warner and his wife, Brenda.

The facility features individual studio apartments built around several community areas, including a family-style kitchen, game room, and patio. Under the direction of Ashley HomeStore Senior Vice President Kurt Haines, Ashley provided the furniture for Treasure House to ensure that residents have a comfortable place to relax, socialize, and build new skills.

Ashley Furniture Builds Bikes for Arcadia-Area Students

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In its hometown of Arcadia, Wisconsin, Ashley Furniture Industries supports a variety of community initiatives. These include Ashley for the Arts, a weekend festival featuring music, art, and family-oriented entertainment.

Along with planning for the upcoming festival, the company recently partnered with Ashley’s Angels to donate bikes, helmets, and bike locks to 42 students from three local schools. Ashley employees training at the Ashley Leadership Institute built the 42 bikes as part of a team-building exercise to develop cooperation, communication, and other leadership skills.

Ashley’s Angels, a youth-focused nonprofit group founded by Ashley employees, delivered 14 bikes to each of the three schools in Arcadia and the nearby communities of Whitehall and Independence. The schools awarded the bikes to lucky second- and third-grade students through raffle-style drawings.

Since its founding in 1997, Ashley’s Angels has supported programs and initiatives assisting over 20,000 children in Wisconsin, Mississippi, Pennsylvania, and North Carolina.

College-Bound Young Men and Women Receive $285,000 in Scholarships

Throughout its history, Ashley Furniture Industries has focused much of its community giving on ensuring that students across the United States have access to quality education. As part of these efforts, the company provides scholarship opportunities for children of Ashley employees.

The opportunities include the Ashley Grants-in-Aid Scholarship and the Wanek Engineering and Design Scholarship, which provide one-time awards of $2,000 and $3,333, respectively. In 2018, Ashley Furniture distributed $285,000 to over 125 high school graduates. Over the years, the company has awarded more than 2,000 scholarships and directed millions of dollars toward education programming nationwide.

Spotlight on the 2018 Ashley for the Arts Festival

ashleyfortheartsSince becoming one of the top companies in the home furnishings industry, Ashley Furniture has maintained a positive presence in communities across the country. Ashley’s dedication to social responsibility drives the company’s various philanthropic initiatives focused on social, educational, environmental, and health issues. Ashley also sponsors a number of art, music, and entertainment events, including its very own Ashley for the Arts festival.

Now in its 10th year, Ashley for the Arts was first held in 2009 and has since grown to become one of the largest charitable events in Wisconsin. The three-day music and art festival now draws over 50,000 people to Memorial Park in Ashley’s hometown of Arcadia. In addition to offering great entertainment and family-oriented activities, Ashley for the Arts raises hundreds of thousands of dollars for local organizations. Here’s what attendees can expect to experience when Ashley for the Arts celebrates its 10th anniversary in 2018:

 

Two Days of Top Musical Entertainment

Each year, one of the major highlights of Ashley for the Arts is its lineup of musical headliners. This year’s event, which will take place from August 9 to August 11, will feature several well-known artists. The headlining performances will kick off on Friday at 4 p.m. with music from Los Angeles-based singer and songwriter ZZ Ward. The music will continue that night as Rick Springfield, Daughtry, and Chris Janson each take the stage. On Saturday, the lineup includes Carly Pearce, Dan + Shay, Andy Grammer, and Rascal Flatts.

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Along with nationally touring musicians, Ashley for the Arts features performances from a number of local acts. At this year’s event, a dozen bands and individual musicians will play throughout Friday and Saturday. Ashley for the Arts’ musical lineup will also include school showcases at the Memorial Park Millennium Amphitheater. The Aquinas MS Choir & Jazz Combo, Cotter Marching Band, Cardinal Music Experience, and several other school ensembles will perform during the event.

 

Running in Pursuit of a Cure

In 2012, Ashley for the Arts added a charitable 5K to the festivities. Originally launched exclusively as an American Cancer Society fundraiser, the annual Pursuit of a Cure 5K Run/Walk now raises money for other organizations, as well as for local emergency services and families in need. Current beneficiaries include the American Cancer Society, Rita Tranberg Memorial, and Arcadia Ambulance Service.

The 2018 Pursuit of a Cure 5K will be held August 9 starting at 6:30 p.m. The event will take runners along Arcadia’s Memorial Park Drive. Those planning to take part in Pursuit of a Cure can register through the Ashley for the Arts website. During the registration process, race participants can choose to have their entry fee distributed to one or all of the race beneficiaries. All funds raised through entry fees and donations will support the work of the charities.

 

Artists and Classic Cars

A festival focused on arts and entertainment, Ashley for the Arts features an art and craft fair with nearly 100 booths. Fair participants include local artists showcasing a variety of items, including woodwork, paintings, and jewelry. In addition to providing the opportunity to purchase items from local artists and craftspeople, attendees can view live demonstrations of artwork being created during the fair, which will be held on Friday and Saturday.

After exploring the art and craft fair, Ashley for the Arts attendees can visit the Cruisin’ for the Arts Car Show to view rows of classic cars and motorcycles on display. The event, which will take place from 10 a.m. to 2 p.m. on Saturday, will wrap up with an awards presentation honoring the first- and second-place winners of the People’s Choice Award, Ambassador Award, and President’s Award.

 

Family Fun

petting zoo

Ashley for the arts also offers a variety of activities designed especially for families with children. Circus acts, carnival games, and a petting zoo are all part of the festivities, which include interactive arts activities, an inflatable air park, and three hot air balloon launches. On Saturday, the event will offer a fireworks show starting at 9:30 p.m. In between activities, families can enjoy plenty of food to snack on thanks to more than 20 food vendors who will be on hand during the festival.

 

Money Raised for a Worthy Cause

Along with providing entertainment for Arcadia residents and visitors from the surrounding area, the annual Ashley for the Arts event raises much-needed funds for over 40 nonprofit organizations. In 2018, Ashley hopes to repeat the success of the 2017 festival, which raised more than $425,000 for a number of groups, including many local schools. In addition to raising funds for various charitable organizations from its Pursuit of a Cure 5K run/walk and raffle, Ashley donates profits from ticket sales to participating schools and nonprofits.

Tickets to Ashley for the Arts are $10 for all attendees and include admission to the festival for the entire weekend. Additional details, including venue information and a daily schedule, are available at www.ashleyforthearts.com.

An Insider’s Guide to the Las Vegas Market – What You Need to Know

lasvegasmarketlogoFurniture and home decor professionals from across the country gather at the biannual Las Vegas Market to see the latest styles and trends in home furnishings and interior design. The expansive market features more than 4,000 brands across over 5.4 million square feet of showroom space. In addition to furniture for all rooms in the home, the products on display include bedding, textiles, housewares, floor coverings, lighting, and wall décor.

The 2018 Summer Las Vegas Market takes place July 29 through August 2. Organizers of the five-day event are looking to build on the success of the 2018 Winter Market, which saw a record number of buyers and suppliers in attendance. Those planning to take part in the event can plan ahead so that they know what to expect when they get to Las Vegas. Check out this quick guide for valuable information about the Las Vegas Market.

 

Registration Details

The Las Vegas Market is free to attend. Registration for the event, however, is limited to those who work in the home furnishings, gift, and design trades. This includes furniture retailers and manufacturers, interior decorators, architects, and product distributors.

In addition to government-issued photo identification, all attendees are required to provide proof-of-trade documents to show that they are a member of the home furnishings and/or design industries. Las Vegas Market officials accept business cards and business licenses as well as previous Market purchase orders/invoices to establish proof-of-trade status.

Although guests are welcome to register for the Market at the on-site registration tent, event organizers recommend that attendees register online prior to their arrival. Those who register before the show can pick up their badges using scan-and-go kiosks at the registration tent and select partner hotels (Aria and the Golden Nugget).

 

Where to Stay

The Summer Las Vegas Market is partnering with over two dozen Las Vegas properties to provide attendees with special hotel rates for booking dates from July 28, 2018, to August 2, 2018. Depending on where one stays, daily rates at the partner hotels range from $28 to $270.

Attendees can choose to stay on the Las Vegas Strip or at one of the off-strip partner hotels, including Marriott Las Vegas, Springhill Suites, and Signature at MGM. Available properties also include non-gaming hotels such as Hilton Grand Vacations Club, Mandarin Oriental, and Elara.

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The Best Way to Get Around

To save on airfare, those flying into Las Vegas can book a flight with one of the Las Vegas Market’s partner airlines. Partners include WestJet, Air Canada, and United Airlines. Copa Airlines and Delta Air Lines are also offering discounted airfare for event attendees. Available discounts include rates up to 15 percent off the regular price.

After arriving in Las Vegas, Market attendees can rent a car or choose from other available transportation options, including taxis and on-demand car services such as Lyft and Uber. Low-cost shuttles from McCarren International Airport to Las Vegas hotels are also available. Attendees staying at select host hotels can also take advantage of complimentary shuttles to and from Las Vegas Market every morning, afternoon, and evening of the event.

 

Making the Most of the Market Experience

With so much to see and do at the Las Vegas Market, it can be difficult for both first-time and experienced attendees to know where to start. Fortunately, the Las Vegas Market offers numerous tools and resources to make it easier to plan for and explore the event.

The Market Planner is a new digital tool that allows attendees to create and save custom itineraries outlining the sessions they want to experience and the exhibitors they want to meet. Available for iPhone and Android devices, the Las Vegas Market app is another valuable attendee resource. The app, which is updated prior to each Las Vegas Market, includes floor plans, an exhibitor directory, seminar schedules, and a listing of available dining options.

Along with digital tools, Las Vegas Market offers a variety of print publications to help attendees get the most out of their visit. Available publications include the comprehensive Market Resource Guide, the Designer’s Guide to Las Vegas Market, Pavilions Magazine, and the First Look style guide, which highlights the top new trends and products featured at the Market.

 

Things to Do Afterhours

After a long day of exploring products and attending seminars, Market attendees can unwind at on-site happy hour bars or the spacious Grand Plaza Courtyard, which offers refreshments each evening of the event. Off the Market grounds, a number of fun activities are available for those who want to enjoy local attractions. Market organizers suggest side trips to the Ethel M. Chocolate Factory, the Neon Museum Boneyard, and the Bellagio Gallery of Fine Arts. More information about what to see and do during the Las Vegas Market is available at www.lasvegasmarket.com.

letters

How to Connect with Customers through Personalized Emails

Using modern marketing channels to reach out to customers is a good practice for any business in retail, particularly furniture sales. In addition to costing much less than many traditional marketing strategies, digital approaches such as SMS messaging and email campaigns are very effective. In fact, email is still one of the most effective marketing tools any business can use to reach customers across all demographics, including the sometimes-persnickety millennials.

Although using email communication is an affordable and effective strategy, business owners and marketers must find a way to stand out among the dozens of daily emails their customers often receive. This is where personalization comes in. Personalization is very important to today’s consumers, who have come to expect businesses to cater to their individual interests, needs, and wants.

e-mail

Despite the fact that most consumers are expecting a personalized experience, research shows that upwards of 70 percent of businesses owners are still failing to personalize their customer emails. Fortunately, delivering personalized email communications does not have to be complicated. Read on for an overview of effective personalization tactics that can increase email open rates and get more customers to shop in your store.

 

Start by Getting to Know the Customer

It is very difficult to personalize any marketing strategy without the right customer information. One way to learn more about those on an email subscriber list is through sign-up forms that ask for basic personal details as well as information about customers’ occupations, interests, and shopping habits.

Business owners can also learn more about their customers by following their online behavior. The email links they click on and the offers they sign up for can provide insight into their preferences. All of this information can then be used to segment an email list to send more personalized and targeted communications in the future.

When collecting data and personal details from customers, it is important to let them know that the information will be used to provide relevant offers and a more personalized experience. As concerns over data sharing continue to grow, more people are becoming cautious about signing up for offers that require certain information. Business owners who practice transparency build trust with customers and will have a better chance of collecting the info they need to operate a successful personalized campaign.

 

Address Recipients by Their Name

Every email sent to a customer should begin with a greeting that uses his or her first name. Thanks to email subscription forms, a customer’s first name is one of the easiest bits of information to gather. Also, most email services enable users to customize messages with a recipient’s name, so there is no reason not to use it. Starting a message with “Dear friend,” “Hello customer,” or another generic greeting will not encourage many people to read anything beyond the opening line.

 

Add Personalization to Subject Lines

Along with using first names in every email greeting, adding a name and other personalized info to the subject line is a surefire way to get more customers to open and read an email. In fact, recent studies have shown that a personalized subject line can increase email open rates by over 40 percent. More people reading an email means more people shopping for products and signing up for offers, which is the goal of any marketing campaign.

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Send Messages at the Right Time

Instead of sending out an email to an entire subscriber list at the same time, it is more effective to deliver messages when each recipient is most likely to read them. In many cases, there will be time zones to consider, along with other factors, that will help determine what time is best for customers. A/B testing and email marketing platforms can offer the data and other tools that business owners can use to customize delivery times for each person on their email list.

In addition to considering time zones and consumer habits, business owners should focus on sending timely messages that advertise current sales. Also, sending out emails about a seasonal or limited-time offer creates a sense of urgency, making recipients feel the need to act quickly to avoid missing out. Special personalized offers sent on customers’ birthdays are also very effective.

 

Don’t Forget to be Human

Email personalization works best when it is apparent that there is an actual human behind the message. Some of the easiest ways to do this include using a conversational tone and first-person pronouns throughout the email. Depending on the nature of one’s business, it might also be a good idea to send emails that include emojis to help a message seem more friendly and informal.

In addition, ending each message with the name and perhaps a photo of an actual person shows the reader that someone took the time to reach out to them personally. All messages should also include a reply-to email address so that customers can easily reach the company without having to search online for contact info.