Twice a year, thousands of attendees gather in New York City for the NY NOW Market, a leading trade show for professionals in the gift, lifestyle, and home furnishings industries. The event features more than 2,300 exhibiting companies and tens of thousands of design-driven products all under one roof. In addition to spotlighting great products, the multiday convention includes an educational program comprising insightful seminars, presentations, and discussions by top designers, retail experts, and home and lifestyle industry executives.
In 2018, the NY NOW Summer Market will take place August 12-15 at the Jacob K. Javits Convention Center. Drawing on over nine decades of success, the event promises to offer an exciting experience for retailers, buyers, and design tastemakers looking for the latest products from both established and emerging brands. Keep reading for a closer look at what’s happening during this industry-leading trade show in New York City.
Products, Products, and More Products
One of the main reasons that over 20,000 people from around the world attend the NY NOW Summer Market is to see the latest home, lifestyle, gift, and handmade products on display. With four levels of showroom space to explore, attendees at the 2018 event will have more than enough to see during the four days of programming. Exhibitors at the show will feature thousands of lines across a wide range of product categories, including gourmet housewares and kitchenware, home textiles, garden and outdoor, decorative accessories, and, of course, home furnishings.
Although tens of thousands of products will be on display during the summer 2018 edition of NY NOW, event organizers have carefully coordinated the market layout to make it easy for attendees to find the specific products for their business. Each level of the Javits Center will feature separately curated collections in three broad categories: home, lifestyle, and handmade. While exploring each collection, attendees will have the opportunity to speak with hundreds of exhibitors and product designers.
Furniture retailers and other home furnishings professionals will want to focus their attention on level three of the Javits Center to find the latest in interior furnishings and decor. The Home Collection of NY NOW features three sections, including an area dedicated to home furnishings and textiles. In addition to hundreds of furniture pieces for indoor and outdoor living, the section will showcase the latest floor coverings, wall décor, and bedding products. The section will also include displays of lighting, pillows, and other decorative accessories.
Ample Learning Opportunities
Along with seemingly endless displays of products and services, the NY NOW Market offers attendees plenty of opportunities to learn how to advance their careers and improve their businesses. At the 2018 Summer Market, learning opportunities will feature a robust seminar program with sessions on a variety of business-related topics, including e-mail marketing, social media, sales goals, and merchandising. Other seminars will focus on buyer behavior, brand building, SEO, and influencer marketing.
Another highlight of the 2018 educational programming will be a specialty series called Retail Minded @ NY NOW. New for 2018, the four-part series of sessions will be led by Nicole Leinbach Reyhle, a retail expert who founded the well-respected industry website RetailMinded.com. During the Retail Minded series, Reyhle and other guest speakers will offer retail survival tips and discuss topics such as in-store technology, online reviews, and marketing on a budget.
Networking and Social Activities
For many repeat attendees, NY NOW is all about connecting with businesses and other professionals in their field. Event organizers understand this, and they do their best to provide a variety of structured and casual ways for attendees to engage with each other and exhibiting companies.
Each day of NY NOW includes networking coffee hours in the morning and happy hours in the evening. The event also includes networking lounges as well as live music, giveaways, and other fun activities. In addition to the on-site networking, attendees at the NY NOW 2018 Summer Market will have the opportunity to join their peers for a performance of Summer: The Donna Summer Musical on Broadway.
Book Signings and Industry Insights
Those hoping to meet innovative designers and business leaders will certainly not be disappointed by the lineup of speakers at the 2018 summer edition of NY NOW. Alongside the seminar programming, the event will include book signings and the special Trend Talks series, which will provide insight into the latest retail, design, and merchandising trends.
The free Trend Talks series will feature presentations from Bonnie Mackay, a retail design and merchandising executive; Wesley Moon, an interior designer; and Paula Flynn, founder of The Shopkeepers website. The list of authors who will deliver trend talks and be on hand for book signings afterward includes Justina Blakeney, author of The New Bohemians: Cool & Collected Homes and The New Bohemians Handbook: Come Home To Good Vibes, and Nicole Feliciano, author of Mom Boss: Balancing Entrepreneurship, Kids & Success. More information about speakers, exhibitors, and activities at the NY NOW 2018 Summer Market is available at www.nynow.com.