Business

living-room

3 of the Top Technology Trends to Watch for in Furniture Retail

The global furniture market has been experiencing continual growth in recent years. The latest projections indicate that this growth isn’t stopping anytime soon. In fact, a 2018 report from Zion Market Research predicts that the market will experience a 5.2 percent compound annual growth rate over the next five years to reach a valuation of approximately $472.3 billion by 2024.

Among the important factors helping to drive growth in the industry are several tech trends that increase consumer engagement and improve the overall shopping experience. Here’s an overview of three technology trends to watch for in furniture retail:

 

  1. Increased Mobile Payment Optimization

With the number of smartphone users expected to exceed 5 billion in 2019, the rise of mobile is now one of the most widespread tech trends affecting the human experience. Seemingly everyone is tied to their devices. Mobile technology is now used for everything from socializing and catching up with the news to streaming entertainment content and shopping for the latest retail products.

While savvy retailers have no doubt already optimized their websites for mobile, consumers are starting to use their devices for more than just browsing. Now, more people than ever are turning their phones and wearable devices into convenient mobile wallets.

online shopping

Millennials and members of Generation Z are the biggest groups behind the smart-payment trend, but it isn’t limited to younger consumers. Recent research shows that a significant percentage of consumers across all age groups either already uses or is interested in using mobile payment applications on their devices. Additionally, since the first apps of this kind were launched around 2014, the number of users has steadily increased.

By 2022, estimates predict that the total transaction value of mobile app payments worldwide will reach almost $14 trillion. This will represent nearly a sevenfold increase from 2016. It seems that now is the time for furniture retailers who haven’t done so already to get on board with the mobile wallet trend and start offering smart-payment options in their stores.

 

  1. 3D Visualization Tools

While their full potential has yet to be realized, augmented reality and virtual reality are two emerging technologies that are particularly well-suited for the world of furniture retail. These 3D visualization tools give consumers the ability to place a virtual model of a piece of furniture in a real room. This can help potential furniture buyers see how a product would fit in their home alongside their other furniture and décor items.

With the ability to view a product from all angles in their own living spaces without having to step into a physical store, consumers are more likely to make a purchase. In fact, retailers that have offered 3D visualization tools have experienced both an increase in sales and a decrease in returns.

Even though the tech is becoming more common, however, it’s important to note that both augmented reality and virtual reality are still in the early phases. In the world of home furnishings, the list of companies that are already taking advantage of the technology includes retailers like Ashley Furniture. Consumers can expect more companies to get on board as the technology improves and becomes less expensive to adopt.

 

  1. Growth of Digital Merchandising and the “Endless Aisle”

Tools supporting 3D visualization are definitely big right now. However, they are just a part of a larger trend to drive consumer engagement through digital merchandising. It likely goes without saying, but more consumers than ever are now browsing for and purchasing products online. Still, even the most connected consumers crave multiple options, including having the ability to buy the items they see online in a local store.

Creating a seamless customer experience in today’s retail environment requires an omnichannel approach that blends both digital and physical merchandising. This is particularly true in the world of furniture retail, which still relies heavily on brick-and-mortar transactions. Going forward, consumers can expect to see more blurring of online-offline boundaries as retailers leverage more digital merchandising and concepts such as the “endless aisle” to provide a better retail experience.

e-commerce

The term “endless aisle” refers to a strategy that gives retailers the ability to essentially extend their in-store shelves. This is accomplished with the help of digital tools such as interactive kiosks and tablets. The strategy offers numerous benefits.

First, it gives stores the ability to showcase their entire product selection without having to carry each item at all of their physical locations. It also gives customers the option of browsing through products and their variations in-store while they wait for assistance from a sales associate.

Perhaps most importantly, the endless aisle creates a more engaging shopping experience for consumers. It also prevents them from turning to another retailer because they can’t find a certain product in-store.

Combining digital tools with support from a knowledgeable sales team also increases customer loyalty, which results in more sales. Endless aisle technology may be relatively new, but it is likely to play a big role in retail going forward thanks to the benefits it provides for both retailers and consumers.

Advertisements
recliners

Reclining Furniture – A Look at the Latest Features and Trends

The recliner is a longtime favorite among people who value comfort in their homes. Over the years, this beloved piece of furniture has advanced with the times to include many features that previous generations would have never considered.

Today’s consumers can also find recliners in a wide variety of styles, fabrics, and sizes to fit any home, budget, and design scheme. Additionally, multi-seater reclining sofas are becoming increasingly popular as more people look to boost the comfort level in their homes and commercial spaces such as theaters, auditoriums, and office reception areas. If you’re in the market for new reclining furniture, check out the following features and trends that are driving this area of furniture retail.

 

Current Trends

According to a recent Consumer Trends Buying Survey from Furniture Today, casual styles of reclining chairs are the most readily available in furniture stores. In 2017, these styles accounted for nearly 40 percent of all the reclining units on showroom floors. Among the styles, those selling at middle ($500 to $899) and low price points (below $499) are the most popular. Furniture Today’s survey also revealed that while leather is the most popular covering for recliners, a variety of fabrics are available, including faux leather, vinyl, and polyurethane. Recently, “green” fabrics have also significantly increased in popularity because more consumers are looking for sustainable furniture options.

In the area of reclining sofas, recent research from Technavio shows that increasing demand from younger consumers, particularly millennials, is driving the market. These and other consumer groups are turning more frequently to private-label and niche furniture brands for their reclining furniture. However, well-established retailers such as Ashley HomeStores are still playing a major role in connecting consumers with these furniture styles. In fact, the increasing demand for reclining sofas is driving retailers of all sizes to expand their product offerings in this area.

 

Available Features

As is the case with other areas of life, technology is finding its way into the furniture that people use each day. This is quite evident in the latest features that you will find in reclining furniture of all styles and sizes. Along with the classic comfort that recliners offer, today’s consumers can now enjoy phone chargers, LED lights, full-body massagers, and Bluetooth capability built into their recliners. Even lower-end reclining pieces are receiving a boost from more subtle features such as power-activated footrests and headrests.

recliner

 

Types of Recliners

As far as basic styles are concerned, the reclining furniture market is certainly not limited. Furniture stores carry a wide variety of traditional recliners with plush padding and an overstuffed look alongside sleek and contemporary pieces with sharp lines and angular edges. Other popular styles are more transitional. These options work well in both classic design schemes and contemporary spaces. Timeless styles that are still widely available include club chair and high-leg recliners, which offer a reclining feature without the recliner look.

In addition to a range of styles, recliners offer several options when it comes to the types of reclining mechanisms they use. One of the main options is the pushback recliner, which you can recline by pushing on the chair’s back while holding the arms. Other recliners have a mechanical handle, lever, or pull-loop to activate the reclining mechanism. In most cases, these options feature two positions: upright and fully reclined.

Along with basic power recliners that recline with the touch of a button, there are also fully automated power chairs available that both recline and lift. Many of these offer several reclining positions, as well as a rising mechanism that enables a person to get on their feet safely and easily. This option, which is typically referred to as a riser recliner, is most well-suited for individuals with mobility issues. While they can be pricey, riser recliners may qualify for rebates if they’re purchased for medical reasons.

 

Purchasing Considerations

If you’re ready to purchase a new piece of reclining furniture, there are several things to consider. Once you’ve established your preferred style, your next step should be to evaluate how much space you have for your new furniture. Be sure to account for the space you’ll need when the piece is fully reclined. You’ll want one that you can recline without making it difficult for others to move throughout the room. Also, whether it’s a reclining chair or sofa, you need to make sure that you have enough space in the back to recline without bumping into walls or other furniture.

Other important considerations to keep in mind are the materials used to build the recliner. In many cases, reclining pieces are among the most popular furniture items in a home. Because of this, it’s important to select a piece that is durable and resistant to staining. Leather and microfiber are both good covering options for durability and stain resistance. It’s also a good idea to opt for reclining furniture with high-density foam cushions, which will hold their shape under frequent use.

Of course, before making a purchase, you should be sure to try out the piece out in both the upright and reclining positions. The best recliners will be sturdy and comfortable and feature easy-to-use reclining mechanisms with smooth action.

furniture

This Is What’s Happening Right Now in the Home Furnishings Industry

With the US economy improving, furniture retailers and other business leaders in the home furnishings industry have the opportunity to attract customers with more money to spend on large-ticket items such as furniture. However, retailers must learn how to reach a customer base that is embracing e-commerce while still craving quality in-store experiences.

Retailers are also working with a varied group of consumers who differ in their shopping habits and preferences when it comes to what they value in a retail experience. Many of these consumers lean heavily on technology in their day-to-day lives and are attracted to retail brands that are both digitally savvy and in tune with their wants and needs.

Read on to learn more about how these and other major trends are currently driving the home furnishings industry.

 

Economic Growth

In 2018 a strong US economy led to an increase in personal disposable income and a boost in consumer confidence. These and other factors helped the year end on a high note, including a significant increase in holiday spending. In-store and online sales during the 2018 holiday season topped $850 billion, the highest in six years. The economic growth that occurred prior to and during 2018 was also marked by low unemployment rates and a boom in housing, which is a promising trend for furniture and other home furnishings retailers.

shopping

Despite recent growth, however, not all retailers thrived. Major companies such as Sears and Mattress Firm filed for bankruptcy, while others are still struggling to find their way in the market. Going forward, experts anticipate that the furniture market will continue to grow, but retailers are still facing uncertainty due to trade issues.

 

Generational Spending

Another challenge for today’s furniture retailers lies in the changing demographics that are currently shaping the retail economy. Millennials are poised to overtake baby boomers in number during 2019. This means that retailers must find ways to reach millennials and tap into their buying power, which Money Inc. reports is currently around $600 billion.

Meanwhile, a younger group of consumers known as Generation Z is beginning to enter adulthood. By 2020, this group will account for one-third of the population. Fortunately for retailers, millennials and Generation Z value similar things in a retail experience. Retail leaders who focus on digital promotion while providing personalized services will have the most success with these two consumer groups.

 

An Evolving Market

In addition to changing demographics, retailers must also contend with an evolving market environment, requiring the development of new strategic plans. Despite claims that retail is dead, it’s important to remember that changing consumer attitudes and behaviors have always shaped the market and led to changes in the way retailers do business.

Today, the current retail evolution is all about customer engagement rather than customer acquisition. Regardless of whether it’s online or in a brick-and-mortar store, the modern consumer prefers retail businesses that offer quality products, personalized services, and unique experiences.

 

Brick-and-Mortar Retail Gets Creative

In order to attract the modern consumer and compete with online giants like Amazon, brick-and-mortar retailers are focusing more on providing a top-notch in-store experience. The good news for those in furniture retail is that a large majority of consumers still prefer to purchase furniture at a physical store location. This means that today’s retailers who fail to inspire customers to visit their store are losing out on a large market segment.

shopping

Successful retailers know that getting customers into a furniture store starts with marketing, but persuading them to stay and, ultimately, make a purchase relies on other factors. Well-organized merchandizing along with displays that enable customers to easily find and physically interact with the available products increases engagement. Creative visual displays, friendly salespeople, and a welcoming atmosphere can also encourage customers to spend more time in a store, which can translate into increased sales.

 

Retailers Embrace Technology

Although brick-and-mortar dominates furniture retail, digital technology still plays a major role in the overall customer experience. Recent statistics show that only 14 percent of consumers prefer to purchase furniture through a website, but over 90 percent of customers will browse online for products before ultimately making a purchase. Furniture retailers are wise to use technology to improve consumers’ website experiences and get more people into their stores.

Savvy retailers are also leveraging technology to engage with consumers and learn more about their shopping preferences. Maintaining a social media presence is rapidly becoming a necessity, and collecting customer data to personalize services, marketing efforts, and product offerings is now commonplace practice.

Consumer awareness, however, is creating a demand for a balance between privacy and personalization. Rather than relying on third-party data sets, retailers are shifting to “zero-party data,” which uses technology to collect information that customers willingly share with companies.

couch

Here Are 3 Simple Tips to Help Boost Customer Loyalty

Any business leader working in retail understands how important customer satisfaction is to their bottom line. All too often, however, retailers focus so much on attracting new customers that they forget to nurture their existing customer base, which is crucial to maintaining a thriving business.

Furniture retailers, in particular, can be a bit neglectful when it comes to building customer loyalty. This is because many furniture shoppers make a major purchase only every five years or so. However, there are a number of things that retailers can do to shorten the interval between customer visits and ensure that customers return time and time again to make purchases both large and small. The following tips provide some easy ways to boost customer loyalty in any area of retail.

 

  1. Offer a loyalty program.

There are an estimated 3.8 billion individual loyalty program memberships in the United States, but the question is: Do these programs work?

The answer is both “yes” and “no.” While the average consumer belongs to over 13 loyalty programs, they actively use fewer than half. That’s why it’s important for retailers to make sure their programs offer attractive awards and a personalized shopping experience. Rather than sending out the same offers to all members, use the customer data collected through the program to provide relevant offers to each member.

paying-1438142_1280

When considering what to offer, keep in mind that consumers are most likely to stay active in a program that gives them free samples and discounts. Customers also appreciate being able to access their loyalty programs via their mobile phones. Investing in this type of capability may increase customer participation.

Doing all you can to engage rewards members will pay you in spades—research has shown that over 85 percent of customers are loyal to the business where they maintain active rewards program memberships.

 

  1. Communicate with your customers.

You can’t expect to build or maintain a loyal customer base if you don’t reach out regularly to past customers. To do this, it’s best to use multiple channels of communication, including e-mail and traditional mail. These two channels are particularly useful for communicating store news and sending out promotional offers and discounts to customers.

In this day and age, it’s also very important that you leverage the power of social media to communicate with customers and give them a place to interact with your business and each other. Maintaining a strong online presence via Facebook, Twitter, and other platforms can take some effort, but the payoff comes in the form of free, direct access to your customers 24/7. Social media also gives you the opportunity to show the personal side of your business as you build an engaged community with a steady stream of posts and comments.

In addition, social media sites provide an excellent platform to respond to concerns and feedback and show consumers that you value their opinions and are committed to offering top-notch customer service. This, in turn, can lead to greater customer loyalty and positive word-of-mouth recommendations, which can bring new customers through your doors.

 

  1. Focus on providing a great customer experience.

Whether you’re interacting with customers online, over the phone, or in person, your main focus should be on making the experience as positive as possible. Recent research has shown that a large majority of consumers believe that the quality of a company’s customer service reflects how much they value the people who shop in their stores. All in all, a customer who does not feel valued by a business isn’t likely to stay loyal to the brand.

business

Creating a great experience with every interaction will help you stand out from the competition and keep customers returning to you when they’re looking to make a purchase. It’s important to note that providing consistently good service to each customer requires the efforts of everyone in your store. Business owners and managers may set the bar, but lower-level staff members are typically the direct link between your business and its customers.

Assembling a strong team of employees and training them to be friendly, helpful, and efficient is the best thing that you can do in the customer service department. Always keep in mind that your customers have a number of choices when it comes to where they shop. If they feel valued and respected regardless of whether they make a purchase, your customers will reward you by bringing repeat business and recommending your store to family and friends.

bedroom

What You Need to Know about Furnishing the Master Bedroom

While the main purpose of a bedroom is to provide a spot to sleep, it also serves as a type of sanctuary where you can escape from the world and wind down after a busy day. While you may not realize it, the bedroom is also where you spend most of your time when you’re at home. In fact, the average person will spend upwards of 26 years sleeping and seven years trying to fall asleep during their lifetime. This means that over one-third of your life will likely take place in bed.

Ensuring that you have a welcoming, comfortable, and visually appealing master bedroom can help to improve your sleep and the quality of your life overall. Fortunately, anyone can turn their sleeping area into a great master bedroom with a little knowledge and planning. Read on for an overview of what you need to know:

bedroom

 

Tips for Choosing the Right Furniture

Before discussing specific pieces, it’s important to know how to choose the right bedroom furniture for your needs. You can start by answering these three questions:

What’s your budget?—The amount of money you have to spend will play the largest role in determining what type of furniture you can get for your bedroom. While it’s definitely a good idea to spend some time browsing for potential pieces online and in stores, you should avoid making any purchases until you have established a budget. Furniture can be a major expense, but you have a few options if you find yourself low on cash.

First, it’s important to remember that you don’t have to upgrade everything all at once. Buying your bedroom furniture one piece at a time can be a great way to get what you want without breaking your budget. On the other hand, you may be able to save some cash by opting for a matching set. Just be sure that it fits your space and style before making a purchase.

How big is the space?—To ensure that you get furniture that is appropriate for your bedroom, you need to carefully consider both the size and scale of the space you’re working with. Of course, if you have a smaller bedroom, you probably won’t want to opt for an oversized dresser or giant four-poster bed. Likewise, those with spacious bedrooms may want to avoid low-profile or small furniture that can be dwarfed in big spaces.

If you plan to update your entire bedroom, you may want to get out the tape measure and take down some measurements. It may also be helpful to make a few sketches to help you decide on the best layout for your new furniture. When measuring and sketching, be mindful of how the main door and closet doors open into the area, and be sure to account for the extra space that you’ll need to comfortably walk around the room.

What’s your preferred style?—While you probably have a good idea of your style preferences, you need to understand how your personal tastes can translate to the bedroom. In some cases, a design that works in one area of the house may not be the best fit for your sleeping space. Some of the top design styles that work well in a bedroom range from rustic and Scandinavian to mid-century modern.

An eclectic look that combines varied but complementary colors, patterns, and textures can also be a good option for the bedroom. This is especially true if you prefer a more casual look. Those who lean more traditional, however, may want to go with matching furniture instead. Opting for a matching set may also be a good idea if you’re more suited to the one-and-done approach to furniture shopping.

bedroom

 

Items That Every Master Bedroom Needs

Once you’ve established a budget and made a plan for the type and style of furniture that you want to purchase, it’s time to create the ultimate master bedroom. To do so, every adult needs a few items. Aside from the obvious, such as a bed, nightstand, and dresser, the most essential pieces include:

A place to sit—Whether it’s a single accent chair or a padded bench, bedroom seating can be both functional and decorative. A bench works particularly well in providing seating and storage for extra pillows and blankets at the foot of your bed. If you have the room, consider combining two accent chairs with a small accent table for the perfect reading nook.

Lamps—A source of indirect lighting is a must-have for any bedroom. While bedside lamps are always useful, you may also want to add a floor lamp or two to light up the space without relying on a glaring overhead fixture. Properly placed lighting can soften the feel of a bedroom and help to create a cozy space.

Finishing touches—Along with functional pieces, you’ll want to add some finishing touches to up the style and comfort of your bedroom. Think about using an area rug to add color, texture, and your own personal touch to a space. Mirrors and wall art will keep your bedroom walls from looking sterile and boring. Moreover, a well-placed mirror can add light or make a room feel larger. Finally, you may want to add some comfortable and visually appealing throw pillows. However, you shouldn’t overdo it. Depending on the size of your bed, somewhere between two to six pillows is the perfect number.

furniture

Here Are the Top Tips You Need to Prep for High Point Market

high point market logoIt’s time to start planning for the biannual High Point Market, which will host its 2019 spring edition April 6-10 in High Point, North Carolina. As the world’s largest furnishings industry trade show, the Market brings together tens of thousands of people each spring and fall.

Attendees take part in a weeklong event featuring exhibits, education, and networking. If you plan to attend the event this April, the following seven tips will help you get ready.

 

  1. Don’t Forget to Register

Before doing anything else, your first step should be to secure your Market pass by registering for the event online. Registration opened in early January 2019, and now is the time to sign up.

Keep in mind that High Point Market is only open to members of the furnishing and design trades. You’ll need to provide proof of occupation along with your current state identification in order to register.

 

  1. Make Travel Arrangements

When planning your trip, you’ll find that you have a number of transportation options for getting to the Market venue. You can take advantage of rental car discount codes from several agencies or try the local rail service from NC By Train.

plane travel

Those who are flying into North Carolina can choose to land at one of three airports: Piedmont Triad International Airport (GSO), Raleigh-Durham International Airport (RDU), or Charlotte-Douglas International Airport (CLT). GSO is the closest point of arrival, but all three airports are within 90 miles of the High Point area.

 

  1. Book Accommodations

With more than 75,000 people expected to attend the five-day Market event, it should come as no surprise that hotels in High Point, North Carolina, fill up fast. To ensure that you have a place to stay, book your accommodations sooner rather than later. You can find local hotel information on the Hotels page in the Plan Your Trip section of the High Point Market website.

Also, keep in mind that private home rentals are an option. A home rental may be a particularly good idea for those who are visiting the Market with a group. Visit the Private Home Rentals page on the Market website if you’re considering this option.

 

  1. Check Out Pre-Market Activities

There is a lot going on leading up to the main Market activities in April. Soon after opening registration for the event, Market organizers announced the New Product Premiere program. It will feature introductions of notable products via social media.

A weeklong social media campaign called Inspiration Week will kick off Monday, February 18. It will include product-focused posts from the 2019 Style Spotters, a group of eight design and home furnishings experts. As part of Inspiration Week activities, the 2019 Style Spotters Advisors, Shay Geyer and Gary Inman, will also hold a sneak peek webinar on February 21 at 1 p.m. EST.

Other lead-up activities to be aware of include a weeklong series on LuAnn Nigara’s popular A Well-Designed Business podcast. During the week’s podcasts, which begin on February 25, Nigara will interview designers and explore activities taking place during Spring Market. In early March, Market organizers will invite followers to join the new product discussion via Pinterest and other social media channels.

 

  1. Get the MyMarket Planning Tool

While enjoying the pre-Market activities, take a few minutes and sign up for MyMarket. With this online planning tool, you can use any Windows, MacOS, iOS, or Android device to quickly search for exhibitors and learn about all the educational and social events at the Market. The tool also gives you the ability to save selected showrooms and events to your personal Market plan.

 

  1. Schedule Appointments

Another way to ensure that you have a great Market experience is by setting up appointments with exhibitors in advance. The regular showroom hours are 8 a.m. to 7 p.m. Saturday through Tuesday and 8 a.m. to 5 p.m. on Wednesday.

appointment

Fortunately, many exhibitors offer appointments for their showrooms outside of these published hours. Be sure to check the exhibitor list and reach out to those you’d like to meet with during the event.

 

  1. Use the Available Travel Services

If all this information about registering, making travel arrangements, and booking rooms has you feeling overwhelmed, you’ll be pleased to know that help is available. High Point Market has partnered with Travel Quest, Inc., to provide full-service travel planning.

Travel Quest is available to help you book a hotel, find a rental car, and reserve an airport shuttle without charge. For a nominal fee, the company will also help you with airline and rail service reservations.

Interested in learning more about how to prepare for the Spring 2019 High Point Market? You can find all the information you need at www.highpointmarket.org.

interior

10 Top Things to Know about Retail Marketing

Like all retailers, those in the furniture business rely on advertising and other forms of marketing to drive day-to-day sales. Regardless of whether you’re flying solo or leading a large team, you need to ensure that your marketing strategy is both affordable and effective at bringing customers into your store. Knowing what approach to take can be difficult, but understanding some marketing basics can help furniture retailers get the most out of their advertising dollars.

 

  1. Marketing is an investment.

The first thing to understand about retail marketing is that it should be viewed as an investment, rather than an expense. When used in the right ways, the money that you spend on advertising will attract and retain customers, boost sales, and increase business growth. Retailers who invest wisely in their marketing efforts should see a measurable return on that investment over time.

 

  1. Marketing budgets should be based on business goals.

Instead of planning a marketing budget based on sales percentages or total revenue, it’s better to allocate advertising dollars according to specific business goals. For instance, if you want to secure a certain number of new customers by the end of the quarter or the end of the year, you should consider what kind of advertising efforts it will take to accomplish your goal, and then budget accordingly.

 

business

 

  1. Not all advertising mediums are created equal.

Today’s retailers have access to a wide variety of advertising mediums, but that doesn’t mean that each one is as effective as the next. Choosing whether to focus more on traditional channels such as radio spots and print ads or digital outlets such as social media and pay-per-click advertising depends on a number of factors, including your brand image and marketing budget.

 

  1. Your target audience matters.

The most important factor to consider when selecting marketing channels and establishing an overall marketing strategy is your target audience. Retailers need to know their customers and understand how to reach them. Establishing a profile of current customers based on age, gender, locations, key occupations, income levels, and other factors will help you better direct your advertising efforts toward the right audience.

 

  1. There are plenty of low-cost marketing options.

When planning your marketing strategy, it’s important to remember that there are a number of ways to attract customers without breaking the bank. Some low-cost options to consider include in-store events, sales promotions, and sponsorships. Additionally, maintaining an active presence on social media provides a relatively easy way to connect with current and future customers without spending a dime.

 

  1. Manufacturers and other businesses can be marketing partners.

Another way to stretch your advertising budget is by partnering with the companies you work with on a day-to-day basis. If you plan to promote a specific brand or product, don’t hesitate to reach out to the manufacturer to see if they’re willing to collaborate on an advertising campaign. If you’re located in a busy commercial district, you can also work with neighboring businesses to attract more customers into the area.

 

chair

 

  1. A personal approach can be effective.

Taking a personal approach to promoting your business can go a long way toward attracting and retaining customers. Consider sending a personalized thank you note to those who make a large purchase or rewarding customer loyalty through individualized incentives and special offers. You can also get personal in the digital space with the help of modern tools that identify customers and track consumer behavior.

 

  1. Marketing automation and AI increase engagement.

Some of the modern tools at your disposal include marketing automation and artificial intelligence (AI). If you have an operational website, which is a key investment for any retailer today, you can use AI-based applications to better target customers based on their online shopping preferences. Automated emails and other online communications offer another way to engage with and provide a relevant online experience for each customer.

 

  1. Email marketing still works.

As a retailer, don’t overlook the effectiveness of emails. Even though much more sophisticated digital tools exist, email marketing still provides one of the most effective and affordable ways to reach out to customers. In fact, research has shown that email marketing offers a return on investment of up to 4,400 percent. You can capture email leads through your website by offering valuable information, discounts, and other exclusive offers to customers who sign up for your email subscriber list.

 

  1. It’s important to monitor marketing effectiveness.

Regardless of your overall marketing strategy, you or a member of your team needs to take an active role in monitoring your efforts. If you’ve purchased a radio or television ad, be sure that it is running at the correct times so that you get what you’ve paid for. You’ll also want to keep an eye on your digital advertising content and cut back on or eliminate anything that isn’t working. It may be a good idea to direct less of your marketing budget toward general advertising and more toward measurable marketing methods. These include emails, paid social media, and direct mail.

furniture

10 Furniture and Design Trends That Will Be Big in 2019

With the new year, it’s time to examine the latest trends that are shaping the look of furniture and home décor. Some of the trending styles from 2018 will stay strong through 2019, but others are just emerging in the world of design. Many design trends from decades past are also coming back in style as more people look to add some personality to their living spaces. Still, there are plenty of modern design features that continue to grow in popularity along with the increase in urban living and concern over the environment. In no particular order, here are 10 of the top trends to watch for throughout 2019 and beyond.

 

  1. Retro Chic

Today’s dynamic interiors are fully embracing retro colors and shapes, particularly those from the ’60s and ’70s. The long-lasting “boho chic” style remains quite popular and fits in perfectly with emerging retro trends. Some of this retro styling is showing up in the form of curved throwback furniture and velvet upholstery fabric, which has made a triumphant return to the design scene in recent years.

 

  1. Natural Materials

While smart furniture and tech-focused design were big in 2018, people have started to shift gears a bit to embrace a more natural look within their homes. Wood, stones such as granite and quartzite, and even concrete are all on-trend in 2019. Other materials to look for include natural fabrics on upholstered furniture, cushions, and tapestries.

living room

 

  1. More Metal

An ever-popular material for fixtures, furniture, and accent pieces, metal will continue to feature prominently in interiors. However, the use of metal is changing somewhat to include more innovative designs. A shift is also occurring away from rose gold, polished nickel, and stainless steel toward new favorites such as copper, brass, and blackened metals.

 

  1. Multifunctional and Compact Furniture

A rise in urban living among Millennials and other demographics has led to greater demand for flexible furniture that is easy to move and serves more than one purpose. Stackable seating, expandable and foldable tables, and convertible sofas are just a few of the furniture pieces whose popularity will continue to grow in the coming months. These space-saving solutions are great for those with tight living quarters and small apartments, but they’re also perfect for people embracing minimalism and clean lines in homes of all sizes.

 

  1. Art Deco

Despite a move toward smaller living spaces, many people still crave luxury and glamour in their homes. This craving for a touch of opulence is driving a renewed interest in Art Deco design, which many designers believe will become quite popular in 2019. Watch for hints of Art Deco in textile designs and furniture silhouettes, as well as in furniture colors and detailing.

 

  1. Cozy Beds and Bedrooms

It’s safe to say that many people would list their bed among their favorite furniture items in their home. More than just a spot for sleeping, a bed provides a sense of comfort and safety, and more people are looking to turn theirs into the ultimate oasis for relaxation. You can expect to see more beds featuring headboards and footboards covered in comfortable upholstery. Canopy beds are also growing in popularity as the trend toward cozier bedrooms continues to gain steam.

4 post bed

 

  1. Bold Colors

Although light blushes and timeless black and white furnishings are still in style, many people are getting more adventurous with their color choices. The design palette of 2019 will feature more bold colors on walls and furniture. Some of the hues to look for include deep greens, striking yellows, and tonal reds.

 

  1. Geometric Patterns

Geometric patterns are certainly not a new design trend, but many experts are expecting to see a different type of geometric design rise to prominence in 2019. Oversized patterns featuring asymmetrical shapes and bold colors are becoming increasingly popular, thanks in part to the fact that many people are looking to bring a jolt of energy into their living spaces. Those who aren’t quite ready to embrace bold patterns on walls or larger furniture can still cash in on the trending look with geometric throws, pillows, and other accents.

 

  1. Matte Finishes

In 2018, matte black finishes emerged as the top trending finish choice for kitchens and bathrooms. Those who appreciate the sleek look will be glad to know that matte black is likely to stay on-trend throughout 2019. You can expect to see it on flooring, seating, lighting, and home décor items. Matte finishes on other colors are also growing in popularity as a choice for dressers, sideboards, and other furniture.

 

  1. Sustainability

Within the last decade or so, a growing demand for sustainable products has emerged in many industries, including home furnishings. Along with the trend favoring wood, stone, and other natural elements, 2019 will see more people looking for sustainable décor items made of materials such as jute, rice paper, bamboo, and clay. Sustainable furniture and textiles comprising eco-friendly fabrics will also be part of the trend.

chair

A Quick and Easy Guide to 10 Types of Chairs for Your Home

Along with the beloved sofa, one of the most-used pieces of furniture in the majority of homes is the living room chair. When carefully chosen, a stylish chair offers an additional seating option and complements larger pieces, such as a sofa. In some homes, a comfortable chair is the star of the living room, providing a cozy place to relax after work or during a lazy weekend.

Regardless of whether you’re looking for an accent piece or a new favorite lounging spot, knowing the different types of chairs available can help you to determine what will work best for your needs. Here’s an overview of the 10 most common types of chairs found in furniture stores:

 

  1. The Recliner

Due to its presence in many American homes, most people are quite familiar with the popular reclining chair. Recliners are ideal for reading and relaxing in front of the television, which makes them suitable for casual family rooms. However, there are many more subtle and stylish versions of recliners available that would work great in a formal living area.

 

recliner

Image courtesy colorblindPICASO | Flickr

 

  1. Club Chair

Likely named in reference to the gentlemen’s clubs that commonly used it during the 19th century, the club chair is a deep-seated armchair that offers comfort rivaling that of the recliner. While club chairs traditionally featured leather upholstery and nail head trim, the style is now available in a wide variety of fabrics and colors. These pieces work great when paired together or used as an accent to a sofa.

 

  1. Wingback Chair

Wingback chairs are easy to spot due to their wide side panels or “wings” that give them their name. Although these tall-back chairs can feature a very formal design, many modern versions are much less “stuffy” in appearance. It’s important to note that wingbacks are typically larger than other chairs, which means they might not be ideal for flexible seating arrangements.

 

  1. Barrel Chair

Like the wingback chair, the barrel chair gets its name from its unique shape, which resembles that of an old-fashioned nail barrel with a cutout area for sitting. Along with the rounded back, these pieces feature high arms that combine with a high backrest to create a cozy place to relax with a good book. In terms of its design, the barrel chair can fit in with traditional or more modern layouts depending on the color, fabric, and embellishments used on the piece.

 

  1. Slipper Chair

An armless seating option, the slipper chair sits much closer to the ground than the other chairs on this list. Originally, they were mostly used in bedrooms, but they have since found a spot in the living room. With their minimal size and silhouette, slipper chairs are a great option for those in search of additional seating in a smaller space.

 

slipper chair

Image by John M. | Flickr

 

  1. Parsons Chair

Another armless option is the Parsons chair, which was first created in the 1930s. The name is derived from its place of origin, the Parsons School of Design in Paris. The best feature of the Parsons chair is its simple design that enables it to fit in with nearly any room’s decor. In a living room, these pieces can be ideal for providing additional seating without taking up much visual or physical space.

 

  1. Occasional Chair

As its name suggests, the occasional chair is not meant for frequent use. Instead, it provides secondary seating when a need arises. Although there is no one shape or style that is common among occasional chairs, most are armless and very lightweight, two features that make them easy to move from one place to another. Additionally, occasional chairs are typically eye-catching pieces that can provide decorative value when they are not in use.

 

  1. Side Chair

Another option for additional seating, the side chair is a petite piece of furniture that may or may not be upholstered. The chair is available in both armed and armless designs. Unlike the occasional chair, most side chairs blend in with other decor and are not necessarily chosen for their eye-catching design. In many cases, they look very similar to dining room chairs.

 

  1. The Chaise Lounge

The style of the chaise lounge has been around since ancient Egypt, and these long chairs with a slanted back remain popular today. The traditional chaise lounge features a long design that essentially combines a chair and footrest into one piece. Other lounger styles, however, consist of a semi-lounging chair along with a separate ottoman. As is evident by its design and name, the piece is all about comfort and relaxation. The chaise lounge is common in living rooms and other areas of the home, including outdoor patios.

 

chaise lounge

Image by David Pritchard | Flickr

 

  1. Chair-and-a-Half

Also referred to simply as an oversized chair, a chair-and-a-half is larger than your typical armchair but a bit smaller than a love seat. Like the chaise lounge, it is perfect for relaxing while reading, watching TV, or listening to music. This makes the chair-and-a-half a great option for informal living areas and even bedrooms. The chair-and-a-half is particularly well-suited for apartments and other small spaces that can’t easily accommodate both a chair and a sofa.

couch

What You Need to Know about the 2019 Winter Las Vegas Market

lasvegasmarketIt’s time to register for the 2019 Winter Las Vegas Market, which will bring together retailers, designers, and other professionals for four days of programming focused on furniture, gifts, and home decor. As one of the home furnishing industry’s most anticipated events, the Las Vegas Market features an unmatched product showcase comprising over 4,000 brands from leading manufacturers, as well as emerging companies.

While exploring the more than 5.4 million square feet of showroom space, attendees at the 2019 Winter Market will have an opportunity to view the latest furniture, home decor, bedding, lighting, and upholstery. Las Vegas Market will also feature a wealth of networking activities alongside unmatched educational programming offering insights into the latest industry trends. If you plan to attend, here are five things to know before you go:

 

  1. Market Dates, Hours, and Location

The 2019 winter edition of Las Vegas Market will take place January 27-31 at Las Vegas’ World Market Center. The venue comprises three separate buildings and two temporary pavilions. Showrooms in Buildings A, B, and C, featuring furniture, bedding, decor, and outdoor items, will be open from 8 a.m. to 6 p.m. from January 27-30 and 8 a.m. to 4 p.m. on January 31.

As home to exhibits featuring gifts and antiques, as well as handmade and artisanal products, the temporary pavilions will be open from 9 a.m. to 6 p.m. most days of the Market. The final day to visit Pavilion 1 will be Wednesday, January 30 from 9 a.m. to 4 p.m. Attendees will still have an opportunity to explore Pavilion 2 on Thursday, January 31, but the space will only be open from 9 a.m. to 2 p.m.

 

  1. How to Register

As a trade show for professionals in the home decor, furnishings, and gift industries, Las Vegas Market is completely free to attend for those who can provide proof-of-trade documentation, which can include industry-related business licenses, business cards, and past invoices from Las Vegas Market exhibitors. All attendees are also required to provide state- or government-issued photo identification.

Las Vegas Market offers pre-registration for buyers and suppliers, independent business representatives, and non-exhibiting manufacturers. After arriving at the Market, registered attendees can pick up their required registration badges at special scan-and-go locations and partner hotels. Those who forget to pre-register or who prefer to register in person can take advantage of the on-site registration services available on each day of the event.

 

  1. Lodging Options

For its 2019 winter event, Las Vegas Market has negotiated special rates with 26 area hotels. While rates vary from one property to the next, guests can expect to pay anywhere from $39 to $275 per night at one of the Market’s official housing partners. Those who book a room through Las Vegas Market aren’t required to pre-pay for their stay, and each registered guest is entered into a special drawing for show tickets, dinner, hotel upgrades, and other incentives. Of course, attendees also have the option of handling their own housing registration at one of the many available Las Vegas hotels.

 

bedroom

 

  1. Seminars and Events

In addition to providing a variety of exhibits, the main attractions at Las Vegas Market will include seminars, discussions, networking activities, and other special events. During the 2019 winter edition of the Market, attendees will have an opportunity to take part in learning activities focused on design trends and business management. The educational programming will include discussions on tableware, urban design, home accessories, and e-commerce. The Market will also feature seminars on merchandising, business profitability, and client relations.

In order to help attendees to navigate the showroom displays, Las Vegas Market is offering the special Furniture Market 411 Tour on Sunday, January 27, and Monday, January 28. Hosted by designer Glen Peloso, the 411 Tour will help designers and retailers to find the products and suppliers that will work best for their business. The Market will also offer attendees the popular FIRST LOOK tour, which will highlight the latest products in categories such as furniture, gifts, housewares, and handmade products.

Featuring many opportunities for networking, Market will offer guests the chance to attend an evening reception nightly from 6 p.m. to 8 p.m. at the Grand Plaza Courtyard of Building A. The relaxing reception will feature music and a cash bar. Other notable networking activities that will be held as part of the Winter Las Vegas Market include the 2019 WOW Awards Dinner and the 2019 Housewares Design Awards Celebration.

 

  1. The Market App

Available on both the App Store and Google Play, the Las Vegas Market app is the perfect tool to help attendees to plan and enjoy their Market experience. The app includes floorplans, an exhibitor directory, and product lists that attendees can access while on the go. Additionally, the app features the Market Planner tool, which offers attendees an opportunity to create a custom itinerary for each day of the event.