Month: January 2019

end table and chair

End Tables and Accent Tables – A Complete Look at All You Need to Know

Whether it’s a casual family room or formal living area, creating a complete and functional space in the home requires a few essential furniture items. Of course, chairs and sofas are a must, but incorporating smaller, complementary furnishings can add notes of interest and pull everything together. This is where end tables and accent tables come in. Although many people give little thought to these types of pieces, learning how to use them in a stylish and thoughtful manner can take some practice. Here’s an informative guide to introduce you to the many table choices available:

 

Getting to Know Your Options

Before discussing style and design, it’s a good idea to take a broad look at what generally defines an end table and an accent table. Although the terms are often used interchangeably, there are some subtle differences between the two types of pieces. Of course, all tables have a flat surface and vertical legs and are constructed of similar materials. The main differences between end tables and accent tables, however, relate to location and function.

As the name suggests, an end table is typically placed on the end of a sofa or another piece of furniture to provide a surface for drinks, books, remote controls, and the like. An accent table, on the other hand, is used more freely in the home. They can be positioned next to or between other furniture pieces, but because they are more decorative in nature, they are often found against walls, under windows, and lining hallways.

 

end table

 

Design Styles

As you’ll quickly see when visiting a furniture store or browsing online, there’s definitely not a lack of options when it comes to end table and accent table designs. You can find classic-looking pieces featuring ornate details alongside rustic tables with weathered materials and interesting accents. Some of the specific styles available include cylindrical drum tables and trunk tables.

As far as end tables go, you’ll also encounter several options designed with function in mind. Some of the most popular of these styles include nesting tables, which quickly unstack to provide extra tabletop space. This is a great choice for those with a cramped living area. The C-table style is another utilitarian design option. These tables fit conveniently over the arm of a sofa or chair to provide the perfect surface for eating and drinking.

 

Size and Shape

End tables and accent tables are available in a variety of shapes and sizes. While the heights can vary, most of these types of tables are somewhere between 20 and 30 inches tall. The depth of end tables and accent tables is typically dictated by style and shape, which could be anything ranging from square or round to rectangular, triangular, half-circle, or free-form.

When it comes to choosing a table size, the main thing to focus on is ensuring that it will work for its intended use. For example, if you want an end table to go on either side of a sofa, you should look for one with a height that is within one or two inches of the sofa arm. This means that if your sofa’s arm is 23 inches off the ground, your table should be between 21 and 25 inches tall. Ideally, you’ll also want to find an end table with a depth that closely matches the piece of furniture it’s placed next to.

 

Materials

Like kitchen tables, end tables and accent tables can feature various materials, but the most common are wood, glass, and metal. As a versatile material that can stand up to heavy use over time, wood is probably the most popular choice. Wood can also be painted, which makes it a good option even for those who don’t like its traditional look.

glass coffee table

For accent tables that won’t receive as much use, materials that are more decorative than durable are also an option. Mosaic stone tiles and glass tabletops are popular. In addition to function, the main thing to consider when choosing a table material is the overall style. It’s also important to remember that there’s nothing wrong with mixing materials, as long as they complement one another and look pleasing to your eye.

 

Features

Unless it has a pedestal base, your end table or accent table will most likely come with at least one shelf below the top table surface. Drawers and covered storage compartments are also common. These provide a great solution for keeping clutter at bay in busy households. Other end tables and accent tables also feature a lipped tray top, which can keep cups, books, and decorative items safely corralled.

Some of the less common features to look for include leaves and wheels for those who want a table that is expandable or easy to move throughout the home. Many manufacturers also offer end tables that come with built-in lamps. This two-in-one option provides a functional and space-saving solution for a living room, office, or bedroom.

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interior

10 Top Things to Know about Retail Marketing

Like all retailers, those in the furniture business rely on advertising and other forms of marketing to drive day-to-day sales. Regardless of whether you’re flying solo or leading a large team, you need to ensure that your marketing strategy is both affordable and effective at bringing customers into your store. Knowing what approach to take can be difficult, but understanding some marketing basics can help furniture retailers get the most out of their advertising dollars.

 

  1. Marketing is an investment.

The first thing to understand about retail marketing is that it should be viewed as an investment, rather than an expense. When used in the right ways, the money that you spend on advertising will attract and retain customers, boost sales, and increase business growth. Retailers who invest wisely in their marketing efforts should see a measurable return on that investment over time.

 

  1. Marketing budgets should be based on business goals.

Instead of planning a marketing budget based on sales percentages or total revenue, it’s better to allocate advertising dollars according to specific business goals. For instance, if you want to secure a certain number of new customers by the end of the quarter or the end of the year, you should consider what kind of advertising efforts it will take to accomplish your goal, and then budget accordingly.

 

business

 

  1. Not all advertising mediums are created equal.

Today’s retailers have access to a wide variety of advertising mediums, but that doesn’t mean that each one is as effective as the next. Choosing whether to focus more on traditional channels such as radio spots and print ads or digital outlets such as social media and pay-per-click advertising depends on a number of factors, including your brand image and marketing budget.

 

  1. Your target audience matters.

The most important factor to consider when selecting marketing channels and establishing an overall marketing strategy is your target audience. Retailers need to know their customers and understand how to reach them. Establishing a profile of current customers based on age, gender, locations, key occupations, income levels, and other factors will help you better direct your advertising efforts toward the right audience.

 

  1. There are plenty of low-cost marketing options.

When planning your marketing strategy, it’s important to remember that there are a number of ways to attract customers without breaking the bank. Some low-cost options to consider include in-store events, sales promotions, and sponsorships. Additionally, maintaining an active presence on social media provides a relatively easy way to connect with current and future customers without spending a dime.

 

  1. Manufacturers and other businesses can be marketing partners.

Another way to stretch your advertising budget is by partnering with the companies you work with on a day-to-day basis. If you plan to promote a specific brand or product, don’t hesitate to reach out to the manufacturer to see if they’re willing to collaborate on an advertising campaign. If you’re located in a busy commercial district, you can also work with neighboring businesses to attract more customers into the area.

 

chair

 

  1. A personal approach can be effective.

Taking a personal approach to promoting your business can go a long way toward attracting and retaining customers. Consider sending a personalized thank you note to those who make a large purchase or rewarding customer loyalty through individualized incentives and special offers. You can also get personal in the digital space with the help of modern tools that identify customers and track consumer behavior.

 

  1. Marketing automation and AI increase engagement.

Some of the modern tools at your disposal include marketing automation and artificial intelligence (AI). If you have an operational website, which is a key investment for any retailer today, you can use AI-based applications to better target customers based on their online shopping preferences. Automated emails and other online communications offer another way to engage with and provide a relevant online experience for each customer.

 

  1. Email marketing still works.

As a retailer, don’t overlook the effectiveness of emails. Even though much more sophisticated digital tools exist, email marketing still provides one of the most effective and affordable ways to reach out to customers. In fact, research has shown that email marketing offers a return on investment of up to 4,400 percent. You can capture email leads through your website by offering valuable information, discounts, and other exclusive offers to customers who sign up for your email subscriber list.

 

  1. It’s important to monitor marketing effectiveness.

Regardless of your overall marketing strategy, you or a member of your team needs to take an active role in monitoring your efforts. If you’ve purchased a radio or television ad, be sure that it is running at the correct times so that you get what you’ve paid for. You’ll also want to keep an eye on your digital advertising content and cut back on or eliminate anything that isn’t working. It may be a good idea to direct less of your marketing budget toward general advertising and more toward measurable marketing methods. These include emails, paid social media, and direct mail.

furniture

10 Furniture and Design Trends That Will Be Big in 2019

With the new year, it’s time to examine the latest trends that are shaping the look of furniture and home décor. Some of the trending styles from 2018 will stay strong through 2019, but others are just emerging in the world of design. Many design trends from decades past are also coming back in style as more people look to add some personality to their living spaces. Still, there are plenty of modern design features that continue to grow in popularity along with the increase in urban living and concern over the environment. In no particular order, here are 10 of the top trends to watch for throughout 2019 and beyond.

 

  1. Retro Chic

Today’s dynamic interiors are fully embracing retro colors and shapes, particularly those from the ’60s and ’70s. The long-lasting “boho chic” style remains quite popular and fits in perfectly with emerging retro trends. Some of this retro styling is showing up in the form of curved throwback furniture and velvet upholstery fabric, which has made a triumphant return to the design scene in recent years.

 

  1. Natural Materials

While smart furniture and tech-focused design were big in 2018, people have started to shift gears a bit to embrace a more natural look within their homes. Wood, stones such as granite and quartzite, and even concrete are all on-trend in 2019. Other materials to look for include natural fabrics on upholstered furniture, cushions, and tapestries.

living room

 

  1. More Metal

An ever-popular material for fixtures, furniture, and accent pieces, metal will continue to feature prominently in interiors. However, the use of metal is changing somewhat to include more innovative designs. A shift is also occurring away from rose gold, polished nickel, and stainless steel toward new favorites such as copper, brass, and blackened metals.

 

  1. Multifunctional and Compact Furniture

A rise in urban living among Millennials and other demographics has led to greater demand for flexible furniture that is easy to move and serves more than one purpose. Stackable seating, expandable and foldable tables, and convertible sofas are just a few of the furniture pieces whose popularity will continue to grow in the coming months. These space-saving solutions are great for those with tight living quarters and small apartments, but they’re also perfect for people embracing minimalism and clean lines in homes of all sizes.

 

  1. Art Deco

Despite a move toward smaller living spaces, many people still crave luxury and glamour in their homes. This craving for a touch of opulence is driving a renewed interest in Art Deco design, which many designers believe will become quite popular in 2019. Watch for hints of Art Deco in textile designs and furniture silhouettes, as well as in furniture colors and detailing.

 

  1. Cozy Beds and Bedrooms

It’s safe to say that many people would list their bed among their favorite furniture items in their home. More than just a spot for sleeping, a bed provides a sense of comfort and safety, and more people are looking to turn theirs into the ultimate oasis for relaxation. You can expect to see more beds featuring headboards and footboards covered in comfortable upholstery. Canopy beds are also growing in popularity as the trend toward cozier bedrooms continues to gain steam.

4 post bed

 

  1. Bold Colors

Although light blushes and timeless black and white furnishings are still in style, many people are getting more adventurous with their color choices. The design palette of 2019 will feature more bold colors on walls and furniture. Some of the hues to look for include deep greens, striking yellows, and tonal reds.

 

  1. Geometric Patterns

Geometric patterns are certainly not a new design trend, but many experts are expecting to see a different type of geometric design rise to prominence in 2019. Oversized patterns featuring asymmetrical shapes and bold colors are becoming increasingly popular, thanks in part to the fact that many people are looking to bring a jolt of energy into their living spaces. Those who aren’t quite ready to embrace bold patterns on walls or larger furniture can still cash in on the trending look with geometric throws, pillows, and other accents.

 

  1. Matte Finishes

In 2018, matte black finishes emerged as the top trending finish choice for kitchens and bathrooms. Those who appreciate the sleek look will be glad to know that matte black is likely to stay on-trend throughout 2019. You can expect to see it on flooring, seating, lighting, and home décor items. Matte finishes on other colors are also growing in popularity as a choice for dressers, sideboards, and other furniture.

 

  1. Sustainability

Within the last decade or so, a growing demand for sustainable products has emerged in many industries, including home furnishings. Along with the trend favoring wood, stone, and other natural elements, 2019 will see more people looking for sustainable décor items made of materials such as jute, rice paper, bamboo, and clay. Sustainable furniture and textiles comprising eco-friendly fabrics will also be part of the trend.

chair

A Quick and Easy Guide to 10 Types of Chairs for Your Home

Along with the beloved sofa, one of the most-used pieces of furniture in the majority of homes is the living room chair. When carefully chosen, a stylish chair offers an additional seating option and complements larger pieces, such as a sofa. In some homes, a comfortable chair is the star of the living room, providing a cozy place to relax after work or during a lazy weekend.

Regardless of whether you’re looking for an accent piece or a new favorite lounging spot, knowing the different types of chairs available can help you to determine what will work best for your needs. Here’s an overview of the 10 most common types of chairs found in furniture stores:

 

  1. The Recliner

Due to its presence in many American homes, most people are quite familiar with the popular reclining chair. Recliners are ideal for reading and relaxing in front of the television, which makes them suitable for casual family rooms. However, there are many more subtle and stylish versions of recliners available that would work great in a formal living area.

 

recliner

Image courtesy colorblindPICASO | Flickr

 

  1. Club Chair

Likely named in reference to the gentlemen’s clubs that commonly used it during the 19th century, the club chair is a deep-seated armchair that offers comfort rivaling that of the recliner. While club chairs traditionally featured leather upholstery and nail head trim, the style is now available in a wide variety of fabrics and colors. These pieces work great when paired together or used as an accent to a sofa.

 

  1. Wingback Chair

Wingback chairs are easy to spot due to their wide side panels or “wings” that give them their name. Although these tall-back chairs can feature a very formal design, many modern versions are much less “stuffy” in appearance. It’s important to note that wingbacks are typically larger than other chairs, which means they might not be ideal for flexible seating arrangements.

 

  1. Barrel Chair

Like the wingback chair, the barrel chair gets its name from its unique shape, which resembles that of an old-fashioned nail barrel with a cutout area for sitting. Along with the rounded back, these pieces feature high arms that combine with a high backrest to create a cozy place to relax with a good book. In terms of its design, the barrel chair can fit in with traditional or more modern layouts depending on the color, fabric, and embellishments used on the piece.

 

  1. Slipper Chair

An armless seating option, the slipper chair sits much closer to the ground than the other chairs on this list. Originally, they were mostly used in bedrooms, but they have since found a spot in the living room. With their minimal size and silhouette, slipper chairs are a great option for those in search of additional seating in a smaller space.

 

slipper chair

Image by John M. | Flickr

 

  1. Parsons Chair

Another armless option is the Parsons chair, which was first created in the 1930s. The name is derived from its place of origin, the Parsons School of Design in Paris. The best feature of the Parsons chair is its simple design that enables it to fit in with nearly any room’s decor. In a living room, these pieces can be ideal for providing additional seating without taking up much visual or physical space.

 

  1. Occasional Chair

As its name suggests, the occasional chair is not meant for frequent use. Instead, it provides secondary seating when a need arises. Although there is no one shape or style that is common among occasional chairs, most are armless and very lightweight, two features that make them easy to move from one place to another. Additionally, occasional chairs are typically eye-catching pieces that can provide decorative value when they are not in use.

 

  1. Side Chair

Another option for additional seating, the side chair is a petite piece of furniture that may or may not be upholstered. The chair is available in both armed and armless designs. Unlike the occasional chair, most side chairs blend in with other decor and are not necessarily chosen for their eye-catching design. In many cases, they look very similar to dining room chairs.

 

  1. The Chaise Lounge

The style of the chaise lounge has been around since ancient Egypt, and these long chairs with a slanted back remain popular today. The traditional chaise lounge features a long design that essentially combines a chair and footrest into one piece. Other lounger styles, however, consist of a semi-lounging chair along with a separate ottoman. As is evident by its design and name, the piece is all about comfort and relaxation. The chaise lounge is common in living rooms and other areas of the home, including outdoor patios.

 

chaise lounge

Image by David Pritchard | Flickr

 

  1. Chair-and-a-Half

Also referred to simply as an oversized chair, a chair-and-a-half is larger than your typical armchair but a bit smaller than a love seat. Like the chaise lounge, it is perfect for relaxing while reading, watching TV, or listening to music. This makes the chair-and-a-half a great option for informal living areas and even bedrooms. The chair-and-a-half is particularly well-suited for apartments and other small spaces that can’t easily accommodate both a chair and a sofa.

couch

What You Need to Know about the 2019 Winter Las Vegas Market

lasvegasmarketIt’s time to register for the 2019 Winter Las Vegas Market, which will bring together retailers, designers, and other professionals for four days of programming focused on furniture, gifts, and home decor. As one of the home furnishing industry’s most anticipated events, the Las Vegas Market features an unmatched product showcase comprising over 4,000 brands from leading manufacturers, as well as emerging companies.

While exploring the more than 5.4 million square feet of showroom space, attendees at the 2019 Winter Market will have an opportunity to view the latest furniture, home decor, bedding, lighting, and upholstery. Las Vegas Market will also feature a wealth of networking activities alongside unmatched educational programming offering insights into the latest industry trends. If you plan to attend, here are five things to know before you go:

 

  1. Market Dates, Hours, and Location

The 2019 winter edition of Las Vegas Market will take place January 27-31 at Las Vegas’ World Market Center. The venue comprises three separate buildings and two temporary pavilions. Showrooms in Buildings A, B, and C, featuring furniture, bedding, decor, and outdoor items, will be open from 8 a.m. to 6 p.m. from January 27-30 and 8 a.m. to 4 p.m. on January 31.

As home to exhibits featuring gifts and antiques, as well as handmade and artisanal products, the temporary pavilions will be open from 9 a.m. to 6 p.m. most days of the Market. The final day to visit Pavilion 1 will be Wednesday, January 30 from 9 a.m. to 4 p.m. Attendees will still have an opportunity to explore Pavilion 2 on Thursday, January 31, but the space will only be open from 9 a.m. to 2 p.m.

 

  1. How to Register

As a trade show for professionals in the home decor, furnishings, and gift industries, Las Vegas Market is completely free to attend for those who can provide proof-of-trade documentation, which can include industry-related business licenses, business cards, and past invoices from Las Vegas Market exhibitors. All attendees are also required to provide state- or government-issued photo identification.

Las Vegas Market offers pre-registration for buyers and suppliers, independent business representatives, and non-exhibiting manufacturers. After arriving at the Market, registered attendees can pick up their required registration badges at special scan-and-go locations and partner hotels. Those who forget to pre-register or who prefer to register in person can take advantage of the on-site registration services available on each day of the event.

 

  1. Lodging Options

For its 2019 winter event, Las Vegas Market has negotiated special rates with 26 area hotels. While rates vary from one property to the next, guests can expect to pay anywhere from $39 to $275 per night at one of the Market’s official housing partners. Those who book a room through Las Vegas Market aren’t required to pre-pay for their stay, and each registered guest is entered into a special drawing for show tickets, dinner, hotel upgrades, and other incentives. Of course, attendees also have the option of handling their own housing registration at one of the many available Las Vegas hotels.

 

bedroom

 

  1. Seminars and Events

In addition to providing a variety of exhibits, the main attractions at Las Vegas Market will include seminars, discussions, networking activities, and other special events. During the 2019 winter edition of the Market, attendees will have an opportunity to take part in learning activities focused on design trends and business management. The educational programming will include discussions on tableware, urban design, home accessories, and e-commerce. The Market will also feature seminars on merchandising, business profitability, and client relations.

In order to help attendees to navigate the showroom displays, Las Vegas Market is offering the special Furniture Market 411 Tour on Sunday, January 27, and Monday, January 28. Hosted by designer Glen Peloso, the 411 Tour will help designers and retailers to find the products and suppliers that will work best for their business. The Market will also offer attendees the popular FIRST LOOK tour, which will highlight the latest products in categories such as furniture, gifts, housewares, and handmade products.

Featuring many opportunities for networking, Market will offer guests the chance to attend an evening reception nightly from 6 p.m. to 8 p.m. at the Grand Plaza Courtyard of Building A. The relaxing reception will feature music and a cash bar. Other notable networking activities that will be held as part of the Winter Las Vegas Market include the 2019 WOW Awards Dinner and the 2019 Housewares Design Awards Celebration.

 

  1. The Market App

Available on both the App Store and Google Play, the Las Vegas Market app is the perfect tool to help attendees to plan and enjoy their Market experience. The app includes floorplans, an exhibitor directory, and product lists that attendees can access while on the go. Additionally, the app features the Market Planner tool, which offers attendees an opportunity to create a custom itinerary for each day of the event.