Since becoming one of the top companies in the home furnishings industry, Ashley Furniture has maintained a positive presence in communities across the country. Ashley’s dedication to social responsibility drives the company’s various philanthropic initiatives focused on social, educational, environmental, and health issues. Ashley also sponsors a number of art, music, and entertainment events, including its very own Ashley for the Arts festival.
Now in its 10th year, Ashley for the Arts was first held in 2009 and has since grown to become one of the largest charitable events in Wisconsin. The three-day music and art festival now draws over 50,000 people to Memorial Park in Ashley’s hometown of Arcadia. In addition to offering great entertainment and family-oriented activities, Ashley for the Arts raises hundreds of thousands of dollars for local organizations. Here’s what attendees can expect to experience when Ashley for the Arts celebrates its 10th anniversary in 2018:
Two Days of Top Musical Entertainment
Each year, one of the major highlights of Ashley for the Arts is its lineup of musical headliners. This year’s event, which will take place from August 9 to August 11, will feature several well-known artists. The headlining performances will kick off on Friday at 4 p.m. with music from Los Angeles-based singer and songwriter ZZ Ward. The music will continue that night as Rick Springfield, Daughtry, and Chris Janson each take the stage. On Saturday, the lineup includes Carly Pearce, Dan + Shay, Andy Grammer, and Rascal Flatts.
Along with nationally touring musicians, Ashley for the Arts features performances from a number of local acts. At this year’s event, a dozen bands and individual musicians will play throughout Friday and Saturday. Ashley for the Arts’ musical lineup will also include school showcases at the Memorial Park Millennium Amphitheater. The Aquinas MS Choir & Jazz Combo, Cotter Marching Band, Cardinal Music Experience, and several other school ensembles will perform during the event.
Running in Pursuit of a Cure
In 2012, Ashley for the Arts added a charitable 5K to the festivities. Originally launched exclusively as an American Cancer Society fundraiser, the annual Pursuit of a Cure 5K Run/Walk now raises money for other organizations, as well as for local emergency services and families in need. Current beneficiaries include the American Cancer Society, Rita Tranberg Memorial, and Arcadia Ambulance Service.
The 2018 Pursuit of a Cure 5K will be held August 9 starting at 6:30 p.m. The event will take runners along Arcadia’s Memorial Park Drive. Those planning to take part in Pursuit of a Cure can register through the Ashley for the Arts website. During the registration process, race participants can choose to have their entry fee distributed to one or all of the race beneficiaries. All funds raised through entry fees and donations will support the work of the charities.
Artists and Classic Cars
A festival focused on arts and entertainment, Ashley for the Arts features an art and craft fair with nearly 100 booths. Fair participants include local artists showcasing a variety of items, including woodwork, paintings, and jewelry. In addition to providing the opportunity to purchase items from local artists and craftspeople, attendees can view live demonstrations of artwork being created during the fair, which will be held on Friday and Saturday.
After exploring the art and craft fair, Ashley for the Arts attendees can visit the Cruisin’ for the Arts Car Show to view rows of classic cars and motorcycles on display. The event, which will take place from 10 a.m. to 2 p.m. on Saturday, will wrap up with an awards presentation honoring the first- and second-place winners of the People’s Choice Award, Ambassador Award, and President’s Award.
Ashley for the arts also offers a variety of activities designed especially for families with children. Circus acts, carnival games, and a petting zoo are all part of the festivities, which include interactive arts activities, an inflatable air park, and three hot air balloon launches. On Saturday, the event will offer a fireworks show starting at 9:30 p.m. In between activities, families can enjoy plenty of food to snack on thanks to more than 20 food vendors who will be on hand during the festival.
Money Raised for a Worthy Cause
Along with providing entertainment for Arcadia residents and visitors from the surrounding area, the annual Ashley for the Arts event raises much-needed funds for over 40 nonprofit organizations. In 2018, Ashley hopes to repeat the success of the 2017 festival, which raised more than $425,000 for a number of groups, including many local schools. In addition to raising funds for various charitable organizations from its Pursuit of a Cure 5K run/walk and raffle, Ashley donates profits from ticket sales to participating schools and nonprofits.
Tickets to Ashley for the Arts are $10 for all attendees and include admission to the festival for the entire weekend. Additional details, including venue information and a daily schedule, are available at www.ashleyforthearts.com.