Month: March 2018

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Introducing What to See and Do at the 2018 Spring High Point Market

High Point MarketTwice a year, the nation’s home furnishings industry leaders visit High Point, North Carolina, to learn about the latest products and trends in home furniture and décor during the highly anticipated High Point Market. The biannual trade show features five days of education and networking activities for furniture retailers and manufacturers, designers, architects, and other professionals focused on home interiors.

Each High Point Market brings together more than 75,000 attendees for exhibits and presentations across 11.5 million square feet of show space. At the 2018 Spring Market, taking place April 14-18, attendees will have the opportunity to learn about thousands of new home furnishings products. Keep reading for a preview of what else guests will experience during the event.

 

A Focus on the Latest Trends

With tens of thousands of people on hand to learn about what’s next in the furnishings and interior design industry, High Point Market organizers put new and emerging trends at the center of the event’s programming. The 2018 Spring Market will highlight trends in luxury interiors, customizable and one-of-a-kind furniture, and eclectic design. Market programs will also focus on antique and reproduction décor along with eco-friendly and toxin-free home furnishings.

To help track the latest trends and hottest new looks on display, the High Point Market Style Spotters will be exploring showrooms throughout the event and sharing their top style and product picks online. Each year, eight fashion-forward designers make up the Style Spotters team; they host a panel discussion highlighting what attendees should look for at the Market. Following the discussion, which is dubbed Style Spotters Live, the designers will lead attendees on a tour of their favorite showrooms. At the 2018 Spring Market, Style Spotters Live will be held on the morning of Tuesday, April 17.

 

Professional Tips and Insights

Outside of the activities on specific styles and trends, Market attendees will have the opportunity to get tips and insights into how to grow their business and improve their professional knowledge and skills. Highlights of the Market’s professional learning activities will include the Design Viewpoints Series, a four-part seminar presented by the High Point Market Authority and the American Society of Interior Designers.

The 2018 Spring Design Viewpoints Series seminars will help design professionals learn how to develop legal contracts to protect their business interests and increase company profits through design fees. The Series will also include seminars on attracting new clientele and maintaining a healthy work-life balance.

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Presentations from Business and Home Furnishings Leaders

Each High Point Market includes a number of presentations from top industry professionals and business experts. Market organizers offer the main presentations as part of the event’s keynote series, which features the people and ideas helping to advance the latest business and home furnishings trends.

Attendees at the 2018 Spring Market will hear from Trisha Yearwood, who will discuss her business ventures and tips for building brand awareness. The country singer and entrepreneur will address the Market audience while filming a special broadcast of her Facebook Live show, T’s Coffee Talk.

Alongside Yearwood, author and consumer futurist Doug Stephens will offer insight into how retail is changing and what business leaders can do to maintain and grow their customer base during the transformation. Following his keynote note on April 15, Stephens will host a book signing.

 

Hundreds of Exhibits

Many High Point attendees make the biannual trip to North Carolina to build new business relationships and see what the top companies in home furnishings and design are offering to industry professionals. Each year, more than 2,000 exhibiting companies show up at the Market to present their latest products and services.

Throughout the event, exhibitors host activities featuring food, entertainment, networking, and product introductions. The 2018 spring show will also feature a number of exhibitor-sponsored educational events, including workshops, seminars, and presentations.

 

Entertainment and Social Activities

To help attendees wind down after a long day of education and exhibits, High Point Market features a variety of social events. From early breakfasts and luncheons to evening receptions and cocktail parties, there are plenty of fun activities to enjoy each day of the Market. There are also a number of special events presented with support from exhibiting companies and the High Point Market Authority.

On Saturday and Sunday of the 2018 Spring Market, musical artists Con Brio and Lee Ann Womack will put on concerts for attendees as part of the Stars Under the Stars event. Con Brio will perform on Saturday, April 14, and Lee Ann Womack will take the stage Sunday evening. Free food and beverages will be provided at each concert, which will start at 7:30 pm.

In addition to the two performances, the spring show will feature Third Night, an exhibitor-sponsored gala with live music and themed showroom parties. The gala will be held at the Market’s Hamilton Wrenn Design District on the evening of April 16.

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business

Here’s How to Create Your Perfect Home Office

With nearly 4 million Americans working from home at least half of the time, blending one’s work and one’s living space is becoming increasingly common. Because of this, the home office has evolved from a glorified computer closet lined with a few books into an important and necessary space in many households.

Even those who don’t use their home as a remote workspace appreciate having an area to go to when it’s time to pay bills, send an e-mail, or help the kids with their homework. A home office is also the perfect place to hide away and delve into a new novel. Regardless of how a family uses the space, there are ways to improve the style, comfort, and functionality of a home office with minimal effort.

The following are some simple tips for creating the perfect at-home work area:

 

Start with the Necessities.

While specific needs and style preferences will vary from one person to the next, there are two items that virtually every home office needs: a desk and a chair. No matter how big the area is, these two pieces will serve as a design focal point and provide the main space in which people are likely to do most of their work.

To find a suitable desk, individuals should first consider how much room they have to work with. The next things to think about are functionality and style. If the desk’s main purpose will be to support computer-based activities, then it’s vital to find a piece with features such as built-in wiring holes and a CPU compartment. Those who will do a lot of printing will want to find a desk with storage or enough surface space to accommodate printing equipment, paper, and files.

Pairing the right desk with the perfect chair should really be more about comfort and support rather than aesthetics. Most people do the majority of their work from a sitting position. Therefore, it’s essential to find a chair with ergonomic features such as lumbar support, as well as adjustable armrests and seat height. It’s also a good idea to select a chair that rocks, bounces, tilts, or swivels, because these motions make it easier for people to sit for extended periods.

 

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Consider Personal Needs and Preferences.

When combining the right chair, desk, and office accessories, it’s important to ensure that the space reflects the user’s specific needs and preferences. Along with using paint and décor to improve the office design, incorporating functional pieces can add a bit of style while supporting productivity.

Floor and table lamps are appropriate for any home office, and they often come in a set to provide a tied-together look. Other accessories to consider include anti-fatigue mats, flexible footrests, and adjustable stools, all of which can make those long workdays less stressful on the body and thus, more productive.

Those who prefer to do some of their work from a standing position will find that today’s furniture manufacturers offer a variety of adjustable desks that users can lower and raise to make it easy to alternate between sitting and standing. Some desk options even offer programmable height settings and adjustable electric lifts.

 

Cut the Clutter with Organization and Tech-Friendly Designs.

An easy way to keep papers and other essential items organized is to strategically employ bookshelves, file cabinets, and lift-top coffee tables. Those with a smaller office space can combine hanging file folders and simple storage carts with creative solutions such as baskets, storage cubes, and floating shelves to ensure a clutter-free workspace.

In today’s tech-driven world, people need computers and other electronic devices to stay engaged and on top of work responsibilities. To keep one’s home office looking tidy, however, it’s important to keep any accompanying wires, cords, and accessories, such as chargers, organized and out of sight. This is easily accomplished by using wiring channels, multi-outlet surge protectors, or something as simple as a cable tie. Tech-friendly desks and end tables with built-in electrical outlets, USB ports, and cord compartments are also options for those looking to keep their workspace looking sleek, modern, and uncluttered.

 

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Keep the Space Flexible.

In addition to ensuring that there is a place for everything, individuals can maximize the space in their home office by embracing a flexible layout that they can easily reorganize to accommodate different work habits and positions. A flexible layout also makes it easier to add or remove furniture and accessories as needed.

For many people, their home office must also serve one or more purposes outside of providing an area for work. Incorporating multifunctional furniture pieces and seating arrangements offers a simple way to keep the space comfortable, functional, and adaptable to the needs of the entire family.

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Spotlight on Top Ways to Conquer Today’s Retail Market

The retail industry in the United States is definitely in transition, but that doesn’t mean the market is declining. In fact, it’s quite the opposite. Economic forecasts suggest that retailers can expect to see continued market growth in the retail sector throughout 2018. The growth is driven in large part by a strong labor market that is providing consumers with more disposable income to spend on their favorite products.

While the outlook for retail is very encouraging, those in the industry cannot simply stand back and wait for the profits to come to them. With more consumers willing to let go of their hard-earned cash, increased competition among stores is expected to continue. Today’s consumers have a wide range of choices when it comes to where and when they want to shop, and this is leading them to hold elevated expectations about their shopping experiences.

In order to attract these consumers, it’s important for business owners in home furnishings and other industries to adapt and optimize their business models so that consumers want to shop with them. Following are some of the ways that retailers can thrive in today’s growing and changing retail market.

 

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Optimize Store Layout

Despite reports signaling the death of brick-and-mortar stores, many consumers still prefer to visit physical locations rather than do all of their shopping online. This is especially true of those looking for new furniture. Creating a great in-store experience that encourages customers to purchase depends on a number of factors, including the store layout.

An effective store layout features a path that encourages customers to explore the entire store from front to back. This ensures maximum exposure to products and makes it easier for shoppers to find what they want. Furniture retailers who focus on maintaining a clean and orderly store that looks and feels good will also find that customers will likely stay there longer. The more time people spend in a store, the greater the chances are that they’ll spend money.

In addition to optimizing store layout for customers, furniture retailers who also sell products online may want to rethink the way they use their floor space. Making adjustments to create an area specifically for fulfilling the delivery of online orders could enhance the customer experience and improve business efficiency.

 

Invest in Operational Excellence

Improving business processes has always been a major focus of profitable business strategies. In today’s tech-driven world, business owners have more access than ever to tools that can support operational efficiency. These tools cover needs in areas ranging from inventory to human resources.

Investing in IT systems that digitize the inventory and supply-chain management process can increase profits by saving time, improving consistency, and avoiding product shortages and surpluses. These systems can also ensure that the right products are available when and where customers are looking for them.

 

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Embrace Established and Emerging Technologies

Along with using technology to improve operational efficiency, business owners who want to stand out in today’s retail landscape should embrace its ability to enhance consumer engagement. Simply having a good website may not be sufficient to gain a market share in today’s digital world. New tools are available to help connect businesses and customers like never before, and smart retailers are taking advantage of this opportunity.

Using mobile applications to engage with consumers is now common throughout the retail industry. Business owners can take this engagement one step further by expanding mobile connectivity so that customers can chat directly with salespeople via their smartphone or another connected device. Leveraging digital tools to create more in-store, online, and mobile payment options is another way to put technology to good use.

Some of the advanced technologies that companies are embracing include artificial intelligence and augmented reality, which provide a digitized and immersive recreation of real-world environments. AR technology is particularly well-suited for the home furnishings industry because it can give customers the ability to see what a certain product would look like in their home.

 

Consider New Business Partnerships

 

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Although it may seem counterintuitive in what is now such a competitive retail environment, collaborating with other businesses can be mutually beneficial. Sharing insights and market data with similar businesses is one way that retailers can increase consumer satisfaction and improve sales.

Large national retailers have even embraced inventive partnerships that include shops-in-shops and pop-up stores, which can help freshen in-store inventory while introducing customers to new products. Although these types of strategies may not be feasible for smaller retailers, they demonstrate how partnering with other businesses can boost sales and consumer engagement.

One partnership strategy that businesses of all sizes can use is co-marketing. Launching a co-marketing campaign can give two or more complementary brands the ability to reach more potential customers than they would be able to by themselves. Co-marketing can also establish positive long-term relationships that can help retail businesses remain successful in a highly competitive and ever-evolving industry

furniture

This Is Why Sustainable Furniture Matters

With more people embracing the idea of green living, sustainability is a term that has become commonplace in conversations about everything from transportation to consumer goods. A new generation of adults who have grown up with a concern for the environment is driving these conversations forward and creating a demand for companies to create products using sustainable processes and materials. In the home furnishings industry, designers and company leaders are responding to this demand by offering quality pieces made from materials that reduce waste and are safe for the environment.

While some environmentally-conscious consumers choose to buy used furniture or pieces made of reclaimed materials, many are finding a variety of new-built sustainable furniture options that are as stylish as they are eco-friendly. As interest in decreasing one’s carbon footprint continues to build, consumers can expect to hear more about the trend toward sustainability in home furnishings. Here are some of the reasons the trend continues to gain momentum:

 

Modern Consumers Care about the Environment

In recent years, the relationship between consumers and the products they buy has changed. Rather than simply seeking the goods and services that give them the most satisfaction, modern consumers are reconciling their consumption habits with their commitment to social responsibility. For many, environmental issues are at the top of the list of concerns shaping their buying decisions.

environmentAccording to a recent personal consumption report from The Hartman Group, 87 percent of adults are part of what the Group calls the “World of Sustainability.” This includes those whose values, attitudes, and purchasing decisions are affected by the social, cultural, and environmental matters that they care about.

Another study from the global consumer-based company Unilever found that one-third of consumers buy from brands committed to advancing social and environmental good. The Unilever study also found that the majority of shoppers in both developed and emerging economies feel better about purchasing sustainable products.

This desire for and willingness to buy eco-friendly and responsibly produced products is also president in the home furnishings industry. The latest Green Home Furnishings Consumer Study from the Sustainable Furnishings Council suggests that most people are interested in sustainable furniture. In fact, 90 percent of respondents said they would buy eco-friendly home furnishings as long as they could afford it. Even more (97 percent) of respondents expressed a general concern with environmental issues.

 

Furniture Industry Leaders Are Committed to Sustainability

To show their own concern for the environment while reaching consumers who value sustainability, many furniture companies are offering eco-friendly options in their stores. Ashley Furniture Industries, Inc., one of the world’s largest home furnishings manufacturers, is helping lead the way in this area by using responsible materials and implementing sustainable practices in its manufacturing facilities and HomeStores across the country.

Since it was founded in 1945, Ashley has refined its materials and processes to stay ahead of design trends and consumer preferences. Today, the company manufactures furniture using not only solid wood, but also engineered wood, which is one of the most sustainable materials available in the furniture industry. Ashley also remains committed to using adhesives and water-based paint finishes that reduce formaldehyde and volatile organic compound (VOC) emissions.

Each year, Ashley’s commitment to the environment also leads the company to recycle more than 280,000 tons of wood by-products and over 1,500 tons of metal. Because energy reduction is a major company-wide goal, Ashley Furniture also uses efficient lighting, intuitive machine controls, and advanced delivery logistics in its facilities and delivery fleets.

 

Responsible Manufacturing Is Good for Business

constructionIn addition to protecting the environment, furniture companies that are focused on responsible manufacturing have the opportunity to improve their bottom lines. By meeting the demand of consumers looking for sustainable products, they can increase sales and attract a loyal customer base. Improving manufacturing efficiency and decreasing energy consumption also enables companies like Ashley Furniture to reduce their overall operating costs.

Today, adopting sustainability as part of a business philosophy is more important than ever. A company that is mindful of its environmental and social impact has a competitive advantage in a market driven by consumers who value organizations working to contribute to the greater good.

 

Sustainability Doesn’t Have to Compromise Style or Durability

Most people in the market for new furniture would likely pass up a sustainably-made piece if it didn’t appeal to their personal sense of style. Fortunately, new materials currently used in the industry make it easy for manufacturers to create furniture that is durable, stylish, and sustainable.

The engineered wood used widely by companies such as Ashley Furniture is a renewable material manufactured with the same woods that comprise traditional lumber. Engineered wood products can be used for a variety of furniture designs and applications. Additionally, because they lack knots and a specific grain or texture, the products accept paint finishes very well and can be covered with a number of decorative surfaces. Highly resistant to warping or cracking, engineered wood is also extremely durable, making it an excellent choice for those who want sturdy furniture with a minimal carbon footprint.