Las Vegas

A Preview of the Las Vegas Market’s Latest First Look Trends

lasvegasmarketlogoTwice a year, thousands of people gather for the Las Vegas Market, one of the home furnishing industry’s preeminent trade shows. Most recently, the Winter 2017 Las Vegas Market drew industry professionals from all 50 states and approximately 80 countries to the World Market Center, where top manufacturers, retailers, and designers displayed their wares across approximately 170,000 square feet of showroom space.

Now, event organizers are preparing for the next iteration of the fastest-growing home furnishings market in the nation. From July 30 to August 3, attendees will explore over 4,000 resources presenting the latest trends in furniture, gifts, and home décor sectors. Prior to each event, the Las Vegas Market will offer a preview of the visual themes and motifs that attendees can expect to see on the showroom floor. Recently released ahead of the Summer 2017 Las Vegas Market, the market’s latest First Look trends include the following:


  • Modern Tradition

Las Vegas Market’s introductory First Look Trends for Summer 2017 recognizes the meaning behind thoughtfully furnished spaces in the home. Focused on customs that bring families together to eat, share, talk, and simply enjoy one another’s company, this First Look motif includes products suitable for gatherings and celebrations of all kinds. Modern Tradition spans furniture for the dining room and family room that primarily reflects the clean lines, neutral palettes, unique textures, and overall minimalist approach of modern and transitional aesthetics. At the same time, the theme will also include a number of seasonal and holiday decorations and accessories for occasions including Halloween, Thanksgiving, Hanukkah, Christmas, and New Year’s Eve.

  • iGen

Each year, one of the market’s First Look themes highlights emerging trends in bedroom furnishings and décor. For the bedroom vignette for summer 2017, market organizers will zero in on the fastest-growing segment of furniture shoppers: millennials. Also extending to members of Generation Z, iGen will be the first bedroom motif to include styles for tweens.

The pieces included in iGen reflect prevailing ideas about what makes today’s adolescents and young adults truly unique. The motif takes into consideration the compassion, innovative spirit, responsible nature, and inquisitiveness of today’s upcoming generations to present a selection of practical and functional pieces ideal for modern lifestyles. These will include unisex and multifunctional bedroom furniture, as well as lighting, rugs, wall art, and more. Trends in this motif will also highlight the ever-increasing role of technology in modern life, presenting furniture with solutions for storing and managing technology.

Furniture industry professionals stand to gain a strategic advantage by paying close mind to the iGen motif. Millennials already comprise the largest generational segment of furniture buyers. They accounted for 37 percent of all home furnishings sales in 2014 and have continued to increase their buying power in recent years.

  • Water Signs

For this summer’s outdoor category motif, the Las Vegas Market will transport viewers to a world of sandy beaches and gentle lapping waves. The theme will encompass a number of casual lounge furnishings and outdoor accessories in summery white and blue tones.

In addition to seating sets, fire pits, and other major outdoor pieces, this motif will showcase supplies for the perfect day at the beach, including portable umbrellas, beachwear, and all-weather picnic sets. This category represents another opportunity for furniture firms to cater to the younger generations. Millennials are currently the fastest-growing segment of outdoor furniture buyers, and they are increasingly on the lookout for affordable, versatile pieces to add to their outdoor oases.

  • Handmade

This design motif will likely offer something for all Las Vegas Market guests. Highlighting the incredible skills of top artisans from around the world, Handmade will showcase a selection of handmade goods from various geographies and sectors, ranging from furnishings to gifts and decorations.

Diving Deeper

Now in its 13th iteration, Las Vegas Market’s First Look style guide not only previews the prevailing aesthetic trends in home furnishings and decor, but it also showcases a wide range of practical applications for each design theme. Prior to each market, organizers invite exhibitors to submit products that align with each First Look trend. Drawing on these submissions, the market creates elaborate product vignettes on the Grand Plaza of the World Market Center, providing thoughtfully composed merchandise displays to stoke the creativity of attendees from every sector.

Las Vegas Market will also provide a more detailed look at its First Look trends via the First Look Guide, a publication filled to the brim with new products and design ideas. Additionally, attendees have the opportunity to delve into the latest style forecasts in-person at the First Look seminar. Held the morning of July 31, the seminar will feature First Look curator and experienced magazine editor Julie Smith Vincenti leading an exploration of the trends that are taking the home furnishings sector by storm.