With more than 600 showrooms located throughout 28 countries, Ashley Furniture HomeStore is one of the top furniture retailers not only in the United States, but in the world. While the company has had a monumental impact on the retail furniture industry, it has also leveraged its success to support and empower local communities by providing assistance to individuals in need. Over the past year, several Ashley Furniture corporate social responsibility initiatives have supported communities across the United States. These efforts include:
Hope to Dream
In February 2017, Ashley Furniture HomeStore partnered with the Miami Dolphins to host a sleepover party at the NFL team’s practice facilities. In previous years, Ashley has partnered with other teams, including the Dallas Cowboys and Jacksonville Jaguars, to host similar events in its Hope to Dream initiative, which provides underserved youth with the experience of a lifetime and years of healthy, comfortable sleep. At the recent Florida event, each sleepover attendee received a brand-new twin-size bed and bedding set—complete with a Miami Dolphins comforter—courtesy of Ashley HomeStore and the Dolphins organization. Organizers facilitated delivery of the new bed sets to the children’s homes, but not before they took part in an evening of fun and games with the Miami Dolphins players, mascot, and cheerleaders. After eating dinner, the kids took part in several fun activities on the practice field, concluding the memorable night with a dance party.
Since 2010, Ashley Furniture HomeStore has set aside a portion of mattress sales from several US locations to fund the Hope to Dream program, providing some 40,000 new beds and bedding sets to children in need across the country. The program not only includes partnerships with professional sports teams like the Dolphins, but it also benefits from local efforts in communities such as Liberal, Kansas, which launched its first Hope to Dream program in December 2016, and North Brunswick, New Jersey, where 50 children recently received new beds in a surprise holiday celebration.
Ashley’s Angels is Ashley Furniture HomeStore’s all-volunteer nonprofit organization dedicated to providing extra assistance to children from low-income households. It has been a charitable arm of Ashley Furniture since 1997, when a truck driver based at one of the company’s Mississippi facilities rallied the support of his colleagues to help a young girl and her mother find a home. The community set out to help the pair move out of their car and into suitable housing weeks before Christmas, also donating food and clothing to help them get back on their feet.
This act of compassion and community spirit inspired a national movement; now, Ashley’s Angels provides food, toys, bedding, and warm clothing to hundreds of children each year. In 2016 alone, the nonprofit raised $174,385.76, with nearly $75,000 coming from employee contributions. These funds allowed them to serve children throughout 56 school districts near Ashley Furniture facilities in Wisconsin, Mississippi, and Pennsylvania. Volunteers worked tirelessly to prepare for event, partnering with school guidance counselors and nurses to identify children who could benefit from a bit of extra help. In addition to shopping for new toys and clothing, volunteers also put together a full Christmas dinner for each recipient family. All in all, the effort helped to brighten the holidays of 1,056 children.
Salvation Army Partnership
For the past seven years, Ashley HomeStores in Jacksonville, Florida, have served as leading partners in the annual Salvation Army Angel Tree initiative. The stores are consistently the top distributors of Angel Tree tags, helping thousands of community members brighten the spirits of local children throughout the holiday season. Ashley HomeStores have made the Angel Tree initiative so well-known in the Jacksonville community that eager shoppers often head to showrooms to pick out their angels before the Salvation Army even begins advertising the annual initiative.
Ashley Furniture HomeStore and the Salvation Army have provided anonymously donated holiday gifts for 35,000 children since the program’s inception, serving 4,300 kids—as well as 780 senior citizens—in 2016 alone. In addition to helping to distribute the holiday angels, Ashley employees also assist in storing the gifts and have even begun to volunteer at Salvation Army Toy Shop distribution centers.
Dollar a Week
Ashley Furniture Industries provides an easy opportunity for employees to give back via its Dollar a Week program, which consolidates regular employee contributions to provide significant donations to national organizations. In December 2016, the program demonstrated the impact that even modest amounts of sustained charitable giving can have on worthwhile causes.
After collecting charitable donations from employees throughout Mississippi, Ashley Furniture donated $35,471.03 to Le Bonheur’s Children’s Hospital, a comprehensive pediatric health care center recognized by US News and World Report as one of nation’s best hospitals. Ashley Furniture has supported their life-saving work since launching the Dollar a Week Program in 2006. Since then, the company has donated over $120,000 to Le Bonheur’s Children’s Hospital.