furniture

What to Expect at the Spring 2017 High Point Market

High Point MarketIt’s that time of the year again—the spring High Point Market is quickly approaching! Twice annually, the High Point Market Authority welcomes over 75,000 furniture industry professionals to High Point, North Carolina, to explore the latest products, styles, and companies driving new trends in the industry. With the event set for April 22-28, organizers have begun to release details about the guests, seminars, and exhibitors that will make this High Point Market another must-see event.

Over the course of a single week, more than 2,000 exhibitors will introduce tens of thousands of new products across 11.5 million square feet of showroom space. Here are the facts you need to know as you prepare for the largest trade show in the furniture industry:

Influential Speakers

ASID logoThe High Point Market recently announced the launch of its Keynote Series presented in partnership with the American Society of Interior Designers and the Home Furnishings Association. On opening day, attendees will hear from two innovators who have valuable insights to offer furniture retailers and designers alike. While addressing some of the most important trends impacting the home furnishings sector, these well-known business leaders will also offer opportunities for attendees to earn continuing education units (CEUs).

HFA logoIn “Design Disruption: How Wellness and Sustainability Is More Than a Trend,” designer and entrepreneur Robin Wilson explains how the “clean design” methodology can help companies address consumer health concerns and promote an eco-friendly lifestyle while providing attractive designs to shoppers. As founder and designer at Robin Wilson Home, she has sold over $80 million in non-toxic, hypoallergenic textiles and cabinetry.

The Keynote Series will also feature Google strategist and marketing development manager Andrew Leonard, who will offer insight into how Google products can help furniture retailers drive traffic to their showrooms. Entitled “Turn Web Traffic Into Foot Traffic,” his presentation and Q&A session will explore how emerging technologies such as advanced mobile computing and virtual reality can create new marketing opportunities.

The Latest Trends

Each High Point Market is a unique opportunity for industry members to explore the latest offerings from retailers and designers. Last spring, trends such as mixed wood pieces, artisanal designs, brass, and simple geometric styles were front and center in many show rooms. The more recent 2016 Winter Market featured the introduction of a new Capel Rug collection, Hancock & Moore’s Urban Logic seating line, and—after a decade—the return of lifestyle home furnishings supplier Abbyson Living.

To document and relay trends and happenings such as these, the High Point Market recruits a team of Style Spotters. Comprised of leading home furnishings designers, the team highlights the new styles most responsible for turning heads during each market week. In the High Point Market Winter/Spring 2017 Style Report, the Style Spotters draw on the trends seen during the winter market to predict what colors, patterns, textures, and materials furniture buyers will see in showrooms in the coming months. Among the vast array of emerging trends are the reinterpretation of classic diamond patterns and use of indigo hues in carpeting; a rise in sculpted and chiseled artisanal pieces across multiple décor categories; an increase in transparent pieces in a variety of materials and textures; and the return of chinoiserie designs inspired by classic Asian patterns.

Social and Educational Events

The spring High Point Market will feature numerous opportunities for attendees to sharpen their professional knowledge and network with fellow industry members. The diverse array of product categories represented at the market makes it possible for professionals from all corners of the home furnishings industry to forge new business relationships and meet up with existing partners, identify new marketing and management opportunities, and even meet with industry consultants.

The market’s many educational workshops and demonstrations will span topics including digital transformation in the furniture sector and strategies for success in the design, development, and sale of home furnishings. In addition, the High Point Market is partnering with the American Society of Interior Designers to host Design Viewpoints, a series of seminars offering business development ideas tailored specifically for professional designers. Other educational lectures and workshops include “Furniture Development: An Insider’s Look from Inspiration to Creation,” “The Digitally Empowered Consumer is Already Here, Are You?” and “4 Pillars for Success in Today’s Retail Economy.”

Offering a chance to mingle, unwind, and—in many cases—enjoy complementary refreshments, the High Point Market’s many social engagements are a great way to take a break from a long day of browsing showrooms. Noteworthy events include a “Cocktail and Canapés” event marketing the launch of Steve Leung’s new line of home goods for Theodore Alexander; the Sunset on 3 balcony soiree hosted by IMC; and Leathercraft Inc.’s Sit & Sip Southern Style Meet and Greet, which will introduce guests to designs by Corey Damen Jenkins and the new Jarrett Bay Collection design team while offering an opportunity to enjoy wine and beer from local North Carolina microbreweries.

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